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Broad Discipline of Language, Culture and Communication
語言、文化及傳意廣泛學科

Sept 2019 Entry
Programme code: JS3480

Faculty of Humanities
Mode of Study Full-time

Normal Duration

4 years

Credit Required for Graduation

126 (including 3 training credits of Work-Integrated Education)

Programme Intake 78
Fund Type Government-Funded

Programme Leader(s)

Dr Li Dechao
PhD, MA, BA

Remarks

Students admitted to the Broad Discipline complete a common Year One curriculum. They need to apply for their Major and start to study the corresponding content from Year Two onwards.

Aims & Characteristics

Programme Aims & Learning Outcomes

The two Majors under the Broad Discipline of Language, Culture and Communication (BDLCC) aim to nurture graduates to acquire the following:

 

BA(Hons) in Chinese and Bilingual Studies (BACBS)

  • Fluency in English, Mandarin Chinese and/or Cantonese as well as proficiency in written standard Chinese and English;
  • A good knowledge of the theory and practice of corporate communication, and/or translation and interpreting, and/or linguistics and speech sciences;
  • A good understanding of the nature of language/sign-mediated communication;
  • A solid knowledge of theory and practice of cross-cultural etiquette and interaction;
  • Broadened outlooks with a good understanding of the major issues in the areas of communication, language and cultural studies; and
  • A commitment to life-long learning for personal and professional development and the ability to work effectively with others as a team.

 

BA(Hons) in English Studies for the Professions (BAESP)

  • A high level of professional communicative competence in English;
  • A firm grounding in language studies which can be critically and creatively applied in a variety of business and management contexts;
  • An awareness and understanding of intercultural communication in multilingual settings that enhances their global outlook and cultural appreciation;
  • An ability to apply their strong communication skills to solving real-world problems effectively in local and global multilingual professional/business settings;
  • A capability of exercising judgement and developing intellectual curiosity to work both independently and as part of a team;
  • An awareness of the need for and are committed to life-long learning; and
  • The potential to become future leaders and entrepreneurs excelling in communication for professional purposes.

 

Programme Characteristics

The Broad Discipline of Language, Culture and Communication (BDLCC) aims to provide students with a firm grounding and deep insight into language studies so they can further develop themselves through the two Majors offered: the BA(Hons) in Chinese and Bilingual Studies (BACBS) [中文及雙語(榮譽)文學士學位] and BA(Hons) in English Studies for the Professions (BAESP) [專業英文(榮譽)文學士學位].

 

Distinctive Characteristics of BDLCC:

  • Students can have a taste of subjects offered by both Majors (BACBS and BAESP)# in the common Year One before applying to study in one of the Majors*, or a Double Majors**.
  • The curricula of both Majors allow space for students to take a Minor programme or free electives.

 

# While the medium of instruction for BDLCC common Year One and BAESP is English, and the media for BACBS are English and Chinese, students choosing BACBS as their Major are required to have good knowledge of Chinese so they can complete the programme. Non-Chinese speaking students are strongly recommended to seek academic counselling before applying for this Major in Year Two.

 

* Students can apply to enter either Major or the Double Majors pathway in Year 2. Students whose GPA is 3.2 and above plus the average of the following seven subjects reaches grade B (i.e. grade point 3.0) are guaranteed to be admitted to the Major of their own choice.

  • Introduction to Bilingual Studies 
  • Introduction to Language 
  • Chinese for Language Professionals 
  • Introduction to English Speaking Cultures 
  • English for Effective Communication 
  • Language in Social Contexts (subject to approval)
  • Freshman Seminar in Language, Culture and Communication

 

The indicative quota for the more popular Major will be set at 55%^ of the total intake number. In the event of oversubscription, priority will normally be given to students with higher GPAs. Students with an academic performance threshold at GPA 2.5 or below are required to undergo special academic consultation to determine their Majors. 5% of the total intake will be reserved for these students.

 

** A Double Majors may require more than the normative study period of 4 years and extra credits on a self-financed basis (i.e. higher tuition fee).

 

^ subject to change

Recognition & Prospects

Professional Recognition

The BA(Hons) in English Studies for the Professions (BAESP) is recognised by the Education Bureau of Hong Kong and its Standing Committee on Language Education and Research as an English Language Major Degree Programme that meets the Hong Kong government’s Language Proficiency Requirement. Registered BDLCC students are eligible to apply for the Scholarship for Prospective English Teachers offered by the Education Bureau.

 

Career Prospects

Over the years, the Faculty of Humanities (FH) has groomed many successful graduates who excel in various business and industrial sectors in Hong Kong. Graduates of FH contribute in different sectors, including:

  • Administration and management
  • Advertising
  • Civil service
  • Corporate communication/Public relations
  • Corporate language training
  • Cultural industry: Media and creative writing
  • Editing and publishing
  • Finance and accounting
  • Hotel and tourism management
  • Human resources
  • Marketing communication
  • Sales and marketing
  • Teaching and research
  • Translation and interpreting

Curriculum

All students admitted through the Broad Discipline of Language, Culture and Communication (BDLCC) have to complete the common Year One curriculum. Students are required to apply for their Major of either BA(Hons) in Chinese and Bilingual Studies (BACBS) or BA(Hons) in English Studies for the Professions (BAESP), or a Double Majors by the end of Year One.

Part I

General University Requirement (GUR)

30 credits

Part II

Discipline-specific Requirement for Major Study

75 credits + 3 training credits of Work-Integrated Education

Part III

Minor or Free Electives

18 credits

 

Total

123 credits + 3 training credits of Work-Integrated Education

 

We offer various academic pathways to suit students' needs.

  1. A Major and a Minor (123 credits + 3 training credits of Work-Integrated Education)
  2. Single Discipline Major (123 credits + 3 training credits of Work-Integrated Education)
  3. Double Majors (156 credits + 3 training credits of Work-Integrated Education)

 

Students can apply for studying a Minor programme offered within or outside the Faculty of Humanities in Year Two. Minor programmes offered by the Faculty include:

Faculty of Humanities

  • Minor in Chinese Language and Culture (for International Students*)
    * Including Non-Chinese Speaking local students

 

Department of Chinese and Bilingual Studies

  • Minor in Japanese
  • Minor in Translation and Bilingual Communication
  • Minor in Korean

 

Department of English

  • Minor in English
  • Minor in English Communication (for Science and Engineering Disciplines)
  • Minor in European Studies

 

Department of Chinese Culture

  • Minor in Chinese Culture

Entrance Requirements and Subject Weightings

Satisfy the University's General Entrance Requirements.

There is no compulsory subject requirement. Preferred subject(s) with the highest weighting for admission score calculation include(s):

  • Chinese Language
  • English Language

Relevant Applied Learning subject(s) that can be considered for meeting the University entrance requirement and admission score calculation is/are:

  • Marketing in Global Trade
  • Introduction to Theatre Arts
  • Public Relations and Communication
  • Public Relations and Advertising
  • Radio Host and Programme Production
  • Child Care and Education
  • Business Data Analysis
  • Applied Psychology
  • Exploring Psychology
  • Film and Video / Film and Video Studies

Admission Score Calculation Mechanism for the Current Admission Exercise

Chinese & English Languages + Any Best 3 Subjects

Average HKDSE Scores of Admittees

2016-17: 22.3 (Chinese & English Languages + Any Best 3 Subjects)

2017-18: 21.8 (Chinese & English Languages + Any Best 3 Subjects)

2018-19: 21.6 (Chinese & English Languages + Any Best 3 Subjects)

 

Enquiries

For further programme information, please contact:

The Faculty Office (tel: 3400 8212; fax: 2363 8955; email: fh.enquiry@polyu.edu.hk).