[Print version]

Broad Discipline of Language, Culture and Communication
語言、文化及傳意廣泛學科

Sept 2019 Entry
Programme code: JS3480

Faculty of Humanities
Mode of Study Full-time

Normal Duration

4 years

Credits Required for Graduation

126 (including 3 training credits)

Programme Intake

78 (JUPAS and non-JUPAS)

Fund Type

Government-Funded

Consider Second Choice Applications

Yes, but preference will be given to first choice applications.

Programme Leader(s)

Dr Li Dechao
PhD, MA, BA

Remarks

  • Students admitted to the Broad Discipline complete a common Year One curriculum. They apply for their individual honours degree awards and start to study the corresponding contents no later than the end of Semester One of Year Two.

Aims & Characteristics

Programme Aims

The two Majors under the Broad Discipline of Language, Culture and Communication (BDLCC) aim to nurture graduates to acquire the following:

 

BA(Hons) in Chinese and Bilingual Studies (BACBS)

  • Fluency in English, Mandarin Chinese and/or Cantonese as well as proficiency in written standard Chinese and English;
  • A good knowledge of the theory and practice of corporate communication, and/or translation and interpreting, and/or linguistics and speech sciences;
  • A good understanding of the nature of language/sign-mediated communication;
  • A solid knowledge of theory and practice of cross-cultural etiquette and interaction;
  • Broadened outlooks with a good understanding of the major issues in the areas of communication, language and cultural studies; and
  • A commitment to life-long learning for personal and professional development and the ability to work effectively with others as a team.

BA(Hons) in English Studies for the Professions (BAESP)

  • A high level of professional communicative competence in English;
  • A firm grounding in language studies which can be critically and creatively applied in a variety of business and management contexts;
  • An awareness and understanding of intercultual communication in multilingual settings that enhances their global outlook and cultural appreciation;
  • An ability to apply their strong communication skills to solving real-world problems effectively in local and global multilingual professional/business settings;
  • A capability of exercising judgement and developing intellectual curiosity to work both independently and as part of a team;
  • An awareness of the need for and are committed to life-long learning; and
  • The potential to become future leaders and entrepreneurs excelling in communication for professional purposes.

 

Programme Characteristics

The Broad Discipline of Language, Culture and Communication (BDLCC) aims to provide students with a firm grounding and deep insight into language studies so they can further develop themselves through the two Majors. It offers BA(Hons) in Chinese and Bilingual Studies (BACBS) [中文及雙語(榮譽)文學士學位] and BA(Hons) in English Studies for the Professions (BAESP) [專業英文(榮譽)文學士學位].

Distinctive characteristics of the BDLCC:

  • Students can have a taste of subjects offered by both Majors (BACBS and BAESP)# in the common Year One before applying to study in one of the Majors*, or the Double Majors**.
  • The curricula of both Majors allow space for students to take a Minor programme or free electives.

# While the medium of instruction for BDLCC common Year One and BAESP is English, and the media for BACBS are English and Chinese, students choosing BACBS as their Major are required to have good knowledge of Chinese so they can complete the programme. Non-Chinese speaking students are strongly recommended to seek academic counselling before applying for this Major in Year Two.

* Students can apply to enter either Major or the Double Majors pathway in Year Two. Students whose GPA is 3.2 and above plus the average of the following seven subjects reaches grade B (i.e. grade point 3.0) are guaranteed to be admitted to the Major of their own choice.

Introduction to Bilingual Studies 
Introduction to Language 
Chinese for Language Professionals 
Introduction to English Speaking Cultures 
English for Effective Communication 
Language in Social Contexts (subject to approval)
Freshman Seminar in Language, Culture and Communication

The indicative quota for the more popular Major will be set at 55%^ of the total intake number. In the event of oversubscription, priority will normally be given to students with higher GPAs. Students with an academic performance threshold at GPA 2.5 or below are required to undergo special academic consultation to determine their Majors.

** A Double Major may require more than the normative study period of 4 years and extra credits on a self-financed basis (i.e. higher tuition fee).

^subject to change

Recognition & Prospects

Professional Recognition

The BA(Hons) in English Studies for the Professions (BAESP) is recognised by the Education Bureau of Hong Kong and its Standing Committee on Language Education and Research as an English Language Major Degree Programme that meets the Hong Kong Government’s Language Proficiency Requirement. Registered BDLCC students are eligible to apply for the Scholarship for Prospective English Teachers offered by the Education Bureau.

Career Prospects

Over the years, the Faculty of Humanities (FH) has groomed many successful graduates who excel in various business and industrial sectors in Hong Kong. Graduates of FH contribute in different sectors, including:

  • Administration and management
  • Advertising
  • Civil service
  • Corporate communication/Public relations
  • Corporate language training
  • Cultural industry: Media and creative writing
  • Editing and publishing
  • Finance and accounting
  • Hotel and tourism management
  • Human resources
  • Marketing communication
  • Sales and marketing
  • Teaching and research
  • Translation and interpreting

Curriculum

All students admitted through the Broad Discipline of Language, Culture and Communication (BDLCC) have to complete the common Year 1 curriculum. Students are required to apply for their Major of either BA(Hons) in Chinese and Bilingual Studies (BACBS) or BA(Hons) in English Studies for the Professions (BAESP), or the Double Majors by the end of Year one.
 

Part I General University Requirement (GUR) 30 credits
Part II Discipline-specific Requirement for Major Study 75 credits + 3 training credits of Work-Integrated Education
Part III Minor or Free Electives 18 credits
  Total 123 credits + 3 training credits of Work-Integrated Education

We offer various academic pathways to suit students' needs.

  1. A Major and a Minor (123 credits + 3 training credits of Work-Integrated Education)
  2. Single Discipline Major (123 credits + 3 training credits of Work-Integrated Education)
  3. Double Majors (156 credits + 3 training credits of Work-Integrated Education)

Students can apply for studying a Minor programme offered within or outside the Faculty of Humanities in Year Two. Minor programmes offered by the Faculty include:
 

Faculty of Humanities

  • Minor in Chinese Language and Culture (for International Students)
    [Including Non-Chinese Speaking local students]
     

Department of Chinese and Bilingual Studies

  • Minor in Japanese
  • Minor in Korean
  • Minor in Translation and Bilingual Communication
     

Department of Chinese Culture

  • Minor in Chinese Culture
     

Department of English

  • Minor in English
  • Minor in English Communication (for Science and Engineering Disciplines)
  • Minor in European Studies

Entrance Requirements

Please click here to view the entrance requirements for non-JUPAS applicants.

Enquiries

Please contact the Faculty Office for further programme information:

Tel no.: 3400 8212

Fax no.: 2363 8955

Email: fh.enquiry@polyu.edu.hk