[Print version]

Bachelor of Business Administration (Honours) in Marketing
市場學(榮譽)工商管理學士學位

Sept 2019 Entry
Programme code: JS3894

Faculty of Business
Department of Management and Marketing
Mode of Study Full-time

Normal Duration

4 years

Credits Required for Graduation

120 (plus 3 training credits)

Programme Intake

58 (JUPAS and non-JUPAS)

Fund Type

Government-Funded

Consider Second Choice Applications

Yes, but preference will be given to first choice applications.

Programme Leader(s)

Programme Leader

Dr TAM Lai-ming Jackie

BSc, MSc, PhD

 

Deputy Programme Leader

Dr CHEN Siok-ngoh Ivy

BAcc, MBA, PhD

Remarks

  • This programme is offered within the BBA(Hons) Scheme.
  • The credit requirements of this programme are indicative only. They are subject to review.
  • All BBA(Hons) students must complete a work placement during their studies, either in the summer or during semester time. The Department provides assistance in finding suitable placements.

Aims & Characteristics

Programme Aims

This programme provides students with:
 

  • A well-rounded business education;
  • Competence in the analysis, planning, implementation and control of marketing decisions;
  • Analytical ability and research competence;
  • The ability to communicate, interact and intervene in the integrative role that is ascribed to marketing;
  • Appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and
  • Literacy in the use of information systems and technology that is relevant to marketing.

 

 

Characteristics

The programme focuses on the development of practical skills and academic and professional knowledge. It places a strong emphasis on interactive and student-centred learning methods, including case studies, role playing and simulation exercises. It offers a wide range of subject choices, including Consumer Behaviour, Integrated Marketing Communications, Marketing Research, Services Marketing, Internet Marketing and Marketing Management in China.


All students within the Faculty of Business are encouraged to participate in the Whole Person Development Programme (WPDP), which includes a wide range of extracurricular activities such as leadership training camps, peer tutoring mentorship, and overseas and Chinese mainland exchanges.

 

Students can be attached to mentors,  experienced executives or managers in the business world who provides advice and support and helps students to plan their careers and prepare for their first jobs after graduation.
 

Subject to availability, BBA students can spend a semester studying at another university overseas or in the Chinese mainland and have the credits counted towards their PolyU degree.
 

Marketing students are well equipped with both theoretical and practical experience upon graduation. Our students and graduates have a remarkable track record of obtaining awards from open competitions.
 

The Department has also developed opportunities for students to work in firms either during the summer vacation or as part-timers to fulfil 100 hours (3 training credits) of Work-Integrated Education (WIE) requirement. Summer replacements may be found in Hong Kong or the Chinese mainland or overseas.  These, and other forms of work experience, can count towards the WIE requirement.

Recognition & Prospects

Professional Recognition*

This programme is recognized by the following professional bodies:

  1. The Chartered Institute of Marketing (CIM)
  • BBA (Hons) in Marketing students are eligible to apply for CIM Affiliate Studying Members and gain access to a wide range of membership benefits and online resources.

 

  1. Chartered Institute of Management Accountants (CIMA)
  • 4 papers exemption (BA1, BA2, BA3 and E1)

 

  1. Association of Chartered Certified Accountants (ACCA)
  • On completion of BBA (Hons) in Marketing programme, graduates are eligible to apply for exemption from some ACCA papers.

 

 * Recognition is subject to accreditation assessment.

 

Career Prospects

Marketing graduates qualify for a wide variety of employment opportunities, including in account management, advertising, marketing research, marketing/product/brand management, customer service, public relations, consumer affairs and protection.

Curriculum

This is a very flexible programme that offers opportunities to study various marketing areas.

 

Year One covers the university core curriculum and fundamental business subjects, such as Healthy Lifestyle, Leadership & Intra-Personal Development, Introduction to Psychology, Introduction to Business Analytics, Introduction to Economics, Introduction to Statistics for Business, Introduction to Marketing, along with Language and Communication Requirements subjects.
 

From Year Two onwards, students continue their general business education with subjects such as Management and Organisation, Corporate Social Responsibility, and study marketing in greater depth through subjects such as Consumer Behaviour, Marketing Research, Global Marketing, Business to Business Marketing, Marketing Strategy and Product Management. They can structure their own study paths through a selection of Electives including Further Marketing Research, Marketing Channel Management, Internet Marketing, Sales Management and Strategic Brand Management. Students also have the chance of integrating their marketing knowledge through a Marketing Capstone Project.
 

Along with a Major in Marketing, students can take a Minor, either in another business discipline or in a non-business discipline.
 

Information on the subjects offered can be obtained here.

Entrance Requirements

Please click here to view the entrance requirements for non-JUPAS applicants.

Enquiries

For further programme information, please contact:

The General Office (tel: 2766 7114 / 2766 7370; email: mm.dept@polyu.edu.hk).