Department of Management and Marketing

Doctor of Philosophy / Master of Philosophy

Sept 2018 Entry

Introduction


Our research programmes are designed to prepare students for a career in academic research and teaching. The programmes are broad-based and provide a rigorous foundation on which the students can build an academic career of their choice.

 

Our research programmes are:

 

  1. 2+3 Integrated Programme (2-year MPhil followed by a 3-year PhD programme) -  Student will first complete an MPhil programme. After successful completion of the MPhil programme, student will transit to the PhD programme. Hence, the MPhil programme is an integrated part of the PhD programme. The integrated programme enables the student to train for longer, which improves his/her research knowledge, his/her research record, and increases his/her chances of obtaining a better academic position when he/she graduates.
     

    OR

     

  2. Direct-entry PhD Programme

 

For details of programme structures and entrance requirements of the University and our Faculty, please refer to http:// www.fb.polyu.edu.hk/rpg.aspx

Research Areas


Management Information Systems

SupervisorTelEmail
Prof. Eric Ngai 2766 7296eric.ngai @polyu.edu.hk
  • Big data management, knowledge management
  • Data mining
  • E-commerce
  • e-CRM
  • ICT adoption
  • IT strategies
  • Management support systems
  • Social computing
  • Web-based supply chain management systems
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Marketing

SupervisorTelEmail
Dr Yuwei Jiang 3400 3948yuwei.jiang@polyu.edu.hk
  • Business-to-business marketing
  • Channel and distribution management
  • Consumer information processing
  • Consumer judgment and decision making
  • Consumer psychology
  • Customer relationship management
  • International trade intermediaries
  • Marketing strategy
  • Pricing and competitive strategies
  • Pro-social consumer behavior
  • Quantitative marketing modeling
  • Sensory marketing
  • Services marketing
  • Social influence on consumer behavior
  • Theoretical marketing modeling
+

Organisational Behaviour / Human Resource Management

SupervisorTelEmail
Prof. Jason Shaw 2766 7383jason.shaw@polyu.edu.hk
  • Cross-cultural management
  • Employee commitment
  • Leadership
  • Organisational justice
  • Proactive behaviors
  • Reward strategies
  • Social networks
  • Strategic HRM
  • Stress and Health
  • Voice and citizenship behaviors
  • Work-family conflict
  • Work teams
+

Strategic Management / Public Sector Management

SupervisorTelEmail
Prof. Jason Shaw 2766 7383jason.shaw@polyu.edu.hk
  • Alliances and joint venture management
  • Business ethics
  • Competitive dynamics
  • Corporate governance
  • Entrepreneurship
  • Innovation management
  • Institutional environments
  • Organisation theory
  • Social networks
+

Research Facilities


Asian Centre for Branding & Marketing (ACBM), Department of Management and Marketing

The ACBM conducts research on branding and marketing related issues to promote an enhanced understanding of the value creation process and business performance. The ACBM adopts interdisciplinary and cross-functional approaches to produce cutting-edge branding and marketing research with both academic and practitioner relevance. The Centre is a knowledge-sharing platform to facilitate the transfer of ideas and practice among design professionals, consultants, business leaders and academics, leading to innovative branding and marketing strategies and programmes for Hong Kong, the Pearl River Delta and the Asia Pacific region.

 

Centre for Leadership & Innovation (CLI), Department of Management and Marketing

The CLI draws on the diverse expertise of the Faculty and the knowledge and experience of the local and international academic and business communities. It adopts an integrated approach to the advancement of research, teaching and consultancy in the areas of entrepreneurship, leadership and strategic management. The centre organizes research activities and provides service to industry. Such activities include seminars, workshops and collaborative projects within and outside the university. Its services include consultancy, management training and executive coaching.

 

Sustainability Management Research Centre (SMRC), Department of Management and Marketing
 

The SMRC, established in 2013, promotes business sustainability through research and knowledge transfer to the academic and business communities. Drawing on the Faculty’s research strengths, particularly in the areas of environmental sustainability, economic sustainability and social sustainability, the Centre conducts innovative research in sustainability management and corporate social responsibility (CSR). With established links, the Centre is a platform for collaboration with industry as well as local and international institutions. Apart from research and publication, members of the Centre are involved in compiling the annual HKSME Business Sustainability Index, conferences and seminars, executive training and consultancy and the development of a new academic programme.

 

Behavioural Research Lab, Department of Management and Marketing

  

The Behavioural Research Lab (BRL) is managed by the Department of Management and Marketing and is available for all faculty members, PhD students and research personnel from across the university to conduct leading-edge business related research.

 

The BRL is dedicated to the understanding of human behaviour in markets and organizations. Research conducted in this lab explores some of the most fascinating and complex questions regarding how people understand the world, interact and make decisions.

 

The BRL offers world-class software (Qualtrics, eye tracking software, face reading software, etc.) and a range of services, and includes 20 cubicles, 2 general research rooms, a computer lab, a sound-isolated PC Cube and a meeting room. The space can be adjusted to meet the needs of studies conducted in a controlled environment. Researchers are able to conduct a variety of studies using a broad range of research methods, including computer-based surveys, tasks or games and discussion-based experiments and focus groups in this lab. Participants learn about important social scientific questions and techniques while being compensated for their time.

Other Information


For enquiries, please contact:

 

Department of Management and Marketing
Website: http://www.polyu.edu.hk/mm/mm_dev/content.php?id=1&content=area&aid=53
Email: msmm@polyu.edu.hk
Tel: (852) 2766 7113 / 2766 7119

 

Research and Postgraduate Studies Section, Faculty of Business
Website: http://www.fb.polyu.edu.hk/rpg.aspx
Email: fb.rpss.enquiry@polyu.edu.hk
Tel: (852) 2766 5981

Supporting Documents


Academic Referee's Report Form

Compulsory - Two Academic Referee's Reports are required

Curriculum Vitae

Compulsory

Employer's Recommendation

Optional

Research Proposal Form

Compulsory

Transcript / Certificate

Compulsory

Others

GMAT or GRE results are required.