Master of Science in Marketing Management

Sept 2017 Entry
Programme code: 23089

Duration & Credit Requirement

Stream Code

MKF (Full-time)
MKP (Part-time)

Mode of Study
Mixed Mode
Normal Duration

1.5 years (Full-time)
2-3 years (Part-time)

Credits Required for Graduation


Fund Type
Initial Registration Credits


Tuition Fee

HK$167,400 per programme for local students
HK$248,000 per programme for non-local students

Programme Leader(s)

Programme Director

Prof. Namwoon Kim


Note to Applicants 
Please complete all relevant fields and enclose necessary documents. 
Incomplete applications cannot be processed promptly.

Aims & Characteristics

Programme Aims

The programme focuses on the application of relevant marketing theory and practice to addressing opportunities and problems faced by marketing practitioners in Hong Kong and China. The goal is to equip future business leaders with sound knowledge and skills in marketing and related areas.


It aims to:

  • act as a re-orientation for students who have a non-marketing academic focus by providing a comprehensive coverage of theory and practice in the field of marketing;
  • enable students to analyse the impact of the Internet on marketing activities; and
  • provide students with the opportunity to develop their knowledge and skills in specialist areas of marketing activity.



The programme provides an in-depth marketing context in which students have the opportunity to develop knowledge and skills in specialist areas of marketing activity. The breadth of the specialties can be strengthened through a wide range of marketing elective subjects. As members of the largest marketing faculty in Hong Kong, our staff pursue a full range of specialisations and research interests.

Recognition & Prospects

Master of Science in Marketing Management


Programme Structure

Programme Details

The programme offers a structured progression pattern. However, with the credit-based system, students have the flexibility to complete the programme within 6 years, depending on the number of subjects they enrol in each semester.


To qualify for the MSc degree, students must obtain 31 credits as follows:

  • 4 Compulsory Subjects (3 credits each)
  • 6 Elective Subjects (3 credits each)
  • 1 Ethics Subject (1 credit)


  • 4 Compulsory Subjects (3 credits each)
  • 2 Elective Subjects (3 credits each)
  • 1 Ethics Subject (1 credit)
  • the subject Research Methods (3 credits) and a Dissertation (Dissertation is equivalent to 9 credits)


Students may, on completion of 7 subjects (21 credits), opt for the Postgraduate Diploma if they are unable to complete the full programme.


Core Areas of Study

The following is a summary of the core areas of study. Detailed information will be provided upon registration.


Compulsory Subjects+

  • Consumer Behaviour*
  • International Management
  • Introduction to Customer Value*
  • Marketing Management*


Electives Subjects+@

  • Brand Management
  • Business to Business Marketing
  • E-Commerce
  • Marketing Management in China
  • Marketing Strategy
  • Promotion & Advertising
  • Research Methods
  • Sales Management
  • Services Marketing


Ethics Subject+

  • Business Ethics


Information on the subjects offered can be obtained at


+ The offering of subjects is subject to class quota availability.

@ Students may also select an Elective from a list of "Common Pool Electives", subject to the prescriptions of the programme curriculum. For details, please refer to

* These subjects have been included in the Continuing Education Fund (CEF) list of reimbursable courses.


Programme structure and content are subject to continuous review and change.

Mode of Study and Duration

Mode of study: Mixed-mode


Students can pursue their studies with either a full-time study load (taking 9 credits or more in a semester) or a part-time study load (taking less than 9 credits in a semester).


Depending on their pace of study, students should normally be able to complete the programme full time in 1.5 years or part time in 2 to 3 years with a maximum study period of 6 years.


The programme offers a structured progression pattern. However, with the credit-based system, the programme gives students the flexibility to complete the programme within 6 years, depending on the number of subjects a student enrols in for each semester.  


Classes are normally scheduled on weekday evenings in two semesters within an academic year. Each subject requires 39 contact hours over a teaching semester, with one 3-hour class per week.

Entrance Requirements

  • A Bachelor's degree or equivalent academic/professional qualifications. There is no restriction on previous background - business, engineering, social sciences, natural sciences, humanities, law and others are all acceptable;
  • Priority is given to those with relevant work experience.


If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the University’s minimum English language requirement for admission purpose. Please refer to the "Admission Requirements" section for details.

Other Information

  • Suitable candidates may be invited to attend admission interviews.
  • The interviews will be arranged around a month after the application deadline.


For further information, please contact:
Tel: (852) 2766 7381 / (852) 2766 7952


For information on academic matters, please contact:
Prof. Namwoon Kim
Tel: (852) 2766 7141

Student Message

The comprehensive marketing knowledge and practical skills I gained were more than I expected. The lectures and practice enabled me to confidently apply what I had learnt and augment my career in marketing.

Chui Chi Kwan

This programme offered me up-to-date information on marketing, and was highly relevant to my work. I learnt how to apply critical thinking, see things from different perspectives and strengthen relationships with various stakeholders and working partners.

Ma Kin Man

Additional Documents Required

Employer's Recommendation


Programme Leaflet


Transcript / Certificate

Both copies of transcripts and certificates are required.

Info Seminar

No information is available at present.