Master of Science in Multimedia and Entertainment Technology
多媒體科藝理學碩士學位


Sept 2017 Entry
Programme code: 73034

Duration & Credit Requirement


Stream Code

-

Mode of Study
Full-time
Normal Duration

12 months (from September to August of the following year)

Credits Required for Graduation

36

Fund Type
Self-Financed
Initial Registration Credits

3 for local students
5 for non-local students

Tuition Fee

HK$4,000 per credit for local students
HK$4,200 per credit for non-local students

Programme Leader(s)

Dr Gino Yu
PhD, EECS UC Berkeley

Remarks
No information is available at present.

Aims & Characteristics

Programme Aims

The programme is for those who are keen to lead in the digital entertainment industry. It is designed to open creative possibilities in the minds of the students by exploring cross-disciplinary media applications and technologies. Through theories and project-based modules, students are encouraged to look afresh into all aspects of how media impacts our lives, ranging from technological innovation and development for human-machine interfaces to creative content design for digital entertainment. The course starts with the building blocks of human psychology, game design, and on-line entertainment and encourages students to look beyond technology by finding value in innovation to shape the path of what digital entertainment can become.
 

Characteristics

The programme features streams that are aligned with the latest advances in both research and industry. Students will gain a comprehensive understanding of the latest video game development, management, and marketing techniques in our Game Development stream. Fast track their career by specialising in the latest content technologies in our Social, Mobile, and Internet stream. Maximise impact and value of any multi-media design by understanding creative processes and how people interact with media in our Applied Design Psychology stream. Students of all streams learn entrepreneurial thinking and the skills needed to give them a competitive edge in the fast paced multimedia technology and entertainment industry.
 

The programme is for those who are keen to lead in the digital entertainment industry. It is designed to open creative possibilities in the minds of the students by exploring cross-disciplinary media applications and technologies. Through theories and project-based modules, students are encouraged to look afresh into all aspects of how media impacts our lives, ranging from technological innovation and development for human-machine interfaces to creative content design for digital entertainment. The course starts with the building blocks of human psychology, game design, and on-line entertainment and encourages students to look beyond technology by finding value in innovation to shape the path of what digital entertainment can become.

 

The MSc program develops a balanced level of expertise through delivery of subjects that overview the multimedia domain from design to technology.
 

Professional / Academic Knowledge Skills

  • ​The ability to conceptualise, design and develop innovative multimedia products and applications
  • Understand the relationship humans have with media, from physical and psychological to social and cultural
  • Proficiency with design research methods
  • Optimally deliver designed products/concepts through a coordinated communication and implementation plan
     

Generic Skills for All-roundedness

  • ​The ability to generate planning and coordination strategies
  • The ability to create and communicate effective ideas
  • Interpersonal skills needed to collaborate with those from other disciplines
  • Creative insight and critical thinking skills for sustained future growth beyond the university

Recognition & Prospects

The future success of students is a key focus of the MScMET programme offered by the School of Design, which was named one of the world’s top 25 best design schools by Business Week. In addition, being 16 years old, it is also one of the longest running multimedia courses in the world.
 

Opportunities created through technology, school facilities and location are constantly presented to students. Communications technology, for example, has changed greatly with applications such as WhatsApp and Line allowing users to communicate via emojis and virtual stickers. In terms of school facilities, SD offers state-of-the-art equipment and space for students to hone skills such as in the Sound Design Classroom and the Jockey Club Innovation Tower. Finally, location wise, being based in Asia offers students incredible opportunities as Hong Kong is an eclectic and multicultural city that serves as a focal point for Asia. 
 

Students of the MScMET programme are guaranteed a relevant degree from one of the world’s most established schools. Supported by the faculty, SD and PolyU, students graduate as capable, inspired leaders adept in management and creative thinking and capable of commanding their own, bright future.

Curriculum

Programme Structure

The programme consists of 36 credits, including 6 Core Subjects, 6 Elective Subjects and a Master’s Project. 6 Compulsory Subjects are taught over the course of the first two semesters, in conjunction with student’s choice of specialised stream(s) or other Electives. During the first two semesters, students will refine and plan their Final Project. The third semester is allocated for completing it. The project gives them the opportunity to showcase what they have learned for potential employers or lay the foundation for an enterprise of their own.
 

6 Compulsory Subjects

  • ​Production Processes in Multimedia & Entertainment (3 credits)
  • Recovering Creativity (2 credits)
  • Globalisation in New Media Design & Technology (3 credits)
  • Successful Project Management (2 credits)
  • Innovative Multimedia Project Development I & II (2 credits)

 

Production Processes in Multimedia & Entertainment, Innovative Multimedia Project Development, and Successful Project Management provide the practical foundation students will need to complete their final project and maximise their success in the marketplace. The remaining compulsory classes are designed to broaden their perspectives, enable them to recognise and capitalise on diverse opportunities, enhance their personal creativity, and understand how to manage creative processes in ways that get the most out of their collaborations with others.
 

Stream Elective Subjects (3 Credits Each)

Game Development

(SD5922 Game Design, SD5923 Game Development)

This stream is aimed at developing the students’ capacity to conceive of professional games and communicate their design to developers. The basic principles of game design are taught as well as the ability to identify trends so that students can differentiate, discuss and synthesize their own ideas. Students will develop their knowledge for the gaming industry, while learning how to consider psychological, social, technological and cultural factors in creating fun and playable games. They will also learn how to integrate related game theories, while recognising the evolution of the games industry and different genres of games, multiplayer games, and the basics of game engines and prototyping tools. Students will progress in this stream to learning about the processes of computer games with emphasis on a professional context. They will be exposed to various situations related to professional game development so that they can make choices regarding the implementation of games, building teams, and delivering the gameplay experience to a target audience. Students will integrate concepts and strategies for developing a game, including the appropriate use of tools and skills.
 

Social, Mobile and Internet

(SD5951 Emerging Multimedia Technologies for Digital Media Industry, SD5952 New Opportunities in Digital Media)

This stream teaches entrepreneurial students the principles of social, mobile and web technology, and how to utilise these forms of media that is drastically changing the way we interact with the world and each other. As an increasingly influential area in academia and industry, students will be taught the fundamentals of utilising web, mobile and social technologies. Topics that will be covered include design and creation of novel and practical concepts on mobile devices, social network, mobile search and browsing technology, and web-based applications with genuine product-market fit. For all three areas (mobile, social and web) students will be given the tools to create their own innovative applications for use and learn the means of development and distribution through these platforms. Students will learn to identify, manage and solve technical, organisational and design aspects related to the global digital media and web market. Students also learn how to find real world customers for their projects, and are encouraged to commercialise their school project and look for external funding of their dream.
 

Applied Design Psychology

(SD5958 Psychology of Design I, SD5959 Psychology of Design II)

Design Psychology is an interdisciplinary field that applies insights from psychology, aesthetics, art design, and communication theory to design. Design psychology studies and communicates relationships between producers, designers, and consumers in order to improve upon design processes. It examines the socio-cultural and physical environments that impact human psychology and behavior to help designers create and communicate more effective ideas. Through scientific, systematic research, graduates will be able to meet the demands of a global and diverse market.

 

A focus of the MSc programme is media psychology.  In the past two decades, rapid changes in the media and communication technologies have transformed the world and how people engage it. Media psychology is a key part of entertainment, advertising, and design industries. It critically reflects upon the role of media and its affect upon individuals, societies, and the world. The relationship humans have with objects and digital media go beyond physical and audiovisual interaction. Media interactions also include cognitive, perceptual, and emotional needs and desires. The Applied Design Psychology stream introduces the qualitative means to assess people’s needs, expectations, fears, and desires. Designs integrating these insights are more connected to and fulfilling of our complex psychological needs. Students don’t have to specialising exclusively in this area. This is also an ideal ‘second stream’ for students who are primarily specialising in Game Development or Social/Mobile/Internet because it allows you to supplement your skills in those areas to maximise their success in the marketplace.
 

Other Electives (3 Credits Each)

Electives are designed to allow students to explore additional areas of interest, or go even deeper into subjects they are interested in. They change all the time to keep up with emerging industry trends and the latest research, but may include:

  • ​Sound Design & Technology
  • Story Development
  • Independent Study
  • Marketing Management for Digital Entertainment
  • 3D Computer Animation
  • Building Interactive Systems
  • Concept Art & Production Design
  • Reinventing Traditional Businesses Using New Media & the Internet
  • Interactive Multimedia Environments
  • Transformative Technologies
  • Virtual and Augmented Reality
     

SD5900 Master's Project (6 Credits)

This is the capping project that concludes the programme. It is the implementation of the proposal as developed in Innovative Multimedia Project Development I & II.

Entrance Requirements

  • ​A Bachelor's degree, preferably in a related field.
  • For mature applicants, please contact us before application.
     

If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the University’s minimum English language requirement for admission purpose. Please refer to the "Admission Requirements" section for details.

Other Information

  • ​Shortlisted applicants will be invited to submit portfolio and interview. For non-local applicants who are not in Hong Kong, online interview will be arranged.
  • We consider applications on a rolling basis until places are filled. To secure places, applicants should apply as early as possible before the application deadline.
  • More programme information can be obtained at www.sd.polyu.edu.hk/sdmscmet.

Enquiries

For further information, please contact: 
the School of Design
Tel: (852) 2766 4353 
Fax: (852) 2774 5067 
Email: sdmscmet@polyu.edu.hk
Website: www.sd.polyu.edu.hk/sdmscmet

Student Message


I major in Game Development within the MScMET programme. Through attending specialised courses, I have met elite game developers from all over the world and have kept abreast of the latest industry innovations. My passion for games and the diversity and comprehensive nature of the curriculum have allowed me to also gain the knowledge in the other two streams under this programme. My final year project has gone far beyond games. I am leading my team to design an app that will soon go online.

Some of our teachers are elite members of various industries. This offers us more opportunities and better course experiences. They encourage us to get out of the classroom and think outside the box. With their help, we can focus on designing a truly amazing game. Once I complete this task, the sense of achievement will be enormous.

Compared with other majors and schools, I think the MScMET at PolyU Design has taught me more than just theories and knowledge. More importantly, it has broadened my vision and honed my practical abilities.

PolyU’s reputation and the importance it attaches to us have given me an even stronger impetus.


He Huifei, Freya

Additional Documents Required


Curriculum Vitae

Required

Employer's Recommendation

Certificate of Service from previous and current employer(s) (for mature applicants only)

Personal Statement

Required

Maximum 2 pages for the Personal Statement (in English)

Transcript / Certificate

Required

Documents that are not issued originally in English should be accompanied by certified English translations.

Others

Others

Portfolio Submission:

Shortlisted applicants will be invited to submit portfolio via another online platform. Applicants are not required to send their portfolios to us by email or mail before receiving the invitation.
 

English Language Test Results:

TOEFL, IELTS or other equivalent qualifications are required for applicants who are not a native speaker of English and their Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English.


Info Seminar


No information is available at present.