Master of Science in Marketing Management
市場營銷管理理學碩士


Sept 2019 Entry
Programme code: 23090

Duration & Credit Requirement


Stream Code

MKF (Full-time)
MKP (Part-time)

Mode of Study
Mixed Mode
Normal Duration

1.5 years (Full-time)
2.5 years (Part-time)

Credits Required for Graduation

31

Fund Type
Self-Financed
Initial Registration Credits

3

Tuition Fee

HK$170,500 per programme for local students
HK$254,200 per programme for non-local students

Programme Leader(s)

Programme Director

Prof. Namwoon Kim
BA, MS, PhD

Remarks

Note to Applicants 
Please complete all relevant fields and enclose necessary documents. 
Incomplete applications cannot be processed promptly.

Aims & Characteristics

Programme Aims

This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in areas such as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.

 

Features

  • Equips students with sound knowledge and skills in marketing and related areas
  • Offers a comprehensive range of marketing electives
  • Covers applied marketing and leading-edge marketing practices and issues
  • Focuses on finding marketing opportunities and solving marketing problems in Hong Kong and mainland China

 

Characteristics

The programme provides an in-depth marketing context in which students have the opportunity to develop knowledge and skills in specialist areas of marketing activity. The breadth of the specialties can be strengthened through a wide range of marketing elective subjects. As members of the largest marketing faculty in Hong Kong, our staff pursue a full range of specialisations and research interests.

Recognition & Prospects

Master of Science in Marketing Management

Curriculum

Programme Structure

Programme Details

To qualify for the MSc degree, students must obtain 31 credits as follows:

  • 4 Compulsory Subjects (3 credits each)
  • 6 Elective Subjects (3 credits each)
  • 1 Ethics Subject (1 credit)

OR

  • 4 Compulsory Subjects (3 credits each)
  • 2 Elective Subjects (3 credits each)
  • 1 Ethics Subject (1 credit)
  • the subject Research Methods (3 credits) and a Dissertation (9 credits)

 

Students may, on completion of 4 Compulsory Subjects and 3 Elective Subjects (21 credits), opt for the Postgraduate Diploma.

 

Core Areas of Study

The following is a summary of the core areas of study.

 

Compulsory Subjects+

  • Consumer Behaviour
  • Introduction to Customer Value
  • Organisation and Management
  • Marketing Management

 

Electives Subjects+@

  • Brand Management
  • Business to Business Marketing
  • E-Commerce
  • International Management
  • Marketing Management in China
  • Marketing Strategy
  • Promotion and Advertising
  • Research Methods
  • Sales Management
  • Services Marketing
  • Social Media Marketing
  • Technology Innovation and Management

 

Ethics Subject+

  • Business Ethics

 

Information on the subjects offered can be obtained at mm.polyu.edu.hk/study/taught-postgraduate-programmes/mm/.

 

+ The offering of subjects is subject to class quota availability.

@ Students may also choose from a list of "Common Pool Electives", subject to the prescriptions of the programme curriculum. For details, please refer to www.polyu.edu.hk/fb/pg/commonpool.

 

Some subjects have been included in the list of reimbursable courses for Continuing Education Fund (CEF) purposes.

 

Note:

Programme structure and content are subject to continuous review and change.

 

Mode of Study and Duration

Mode of study: Mixed-mode

 

Students can pursue their studies with either a full-time study load (taking 9 credits or more in a semester) or a part-time study load (taking less than 9 credits in a semester).

 

Depending on their pace of study, students should normally be able to complete the programme full time in 1.5 years or part time in 2.5 years with a maximum study period of 5 years.

 

The programme offers a structured progression pattern. However, with the credit-based system, the programme gives students the flexibility to complete the programme within 5 years, depending on the number of subjects a student enrols in for each semester.

 

Classes are normally scheduled on weekday evenings. Each subject requires 39 contact hours over a teaching semester, with one 3-hour class per week.

Entrance Requirements

  • A Bachelor's degree or equivalent academic/professional qualifications. There is no restriction on previous background - business, engineering, social sciences, natural sciences, humanities, law and others are all acceptable;
  • Priority will be given to applicant with relevant work experience.

 

If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the University’s minimum English language requirement for admission purpose. Please refer to the "Admission Requirements" section for details.

Other Information

​Shortlisted candidates may be invited to attend admission interviews.

Enquiries

For further information, please contact:
Tel: (852) 2766 7381 / (852) 2766 7952
Email: mm.msc@polyu.edu.hk

 

For academic matters, please contact:
Prof. Namwoon Kim
Tel: (852) 2766 7141
Email: namwoon.kim@polyu.edu.hk

Student Message


The learning experience was enjoyable and rewarding. Interactive teaching, the real-life application of marketing theories and discussion among peers enhanced my interest and enriched my understanding of marketing.


LAM Leung Yip, Darren



Practical marketing methodology helped me improve my skills. I developed the tools needed to advance my career and a clear vision of the profession.


WONG Cheuk Yin, Felix



Additional Documents Required


Programme Leaflet

Download

Transcript / Certificate

Both copies of transcripts and certificates are required.


Info Seminar


Date Time Venue Remark
12 Jan 2019 (Sat) 3:30PM - 4:15PM

Room FJ303, PolyU

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