Programme Structure

Programme Details

To qualify for the MSc degree, students must obtain 31 credits as follows:

• 4 Compulsory Subjects (3 credits each)
• 6 Elective Subjects (3 credits each)
• 1 Ethics Subject (1 credit)

OR

• 4 Compulsory Subjects (3 credits each)
• 2 Elective Subjects (3 credits each)
• 1 Ethics Subject (1 credit)
• the subject Research Methods (3 credits) and a Dissertation (9 credits)

Students may, on completion of 4 Compulsory Subjects and 3 Elective Subjects (21 credits), opt for the Postgraduate Diploma.

Core Areas of Study

The following is a summary of the core areas of study.

Compulsory Subjects⁺

• Consumer Behaviour*
• Introduction to Customer Value*
• Marketing Management*
• Organisation and Management

Electives Subjects^+@

• Brand Management
• Business to Business Marketing
• E-Commerce
• International Management
• Marketing Management in China
• Marketing Strategy
• Promotion and Advertising
• Research Methods
• Sales Management
• Services Marketing
• Social Media Marketing
• Technology Innovation and Management

Ethics Subject⁺

• Business Ethics

Information on the subjects offered can be obtained at mm.polyu.edu.hk/study/taught-postgraduate-programmes/mm/.

⁺ The offering of subjects is subject to class quota availability.

^@ Students may also choose from a list of "Common Pool Electives", subject to the prescriptions of the programme curriculum. For details, please refer to fb.polyu.edu.hk/study/taught-postgraduate-programmes/common-pool-electives/.

* These subjects have been included in the list of reimbursable courses under the Continuing Education Fund. The programme (MSc in Marketing Management) is recognised under the Qualifications Framework (QF Level 6).

Note: Programme structure and content are subject to continuous review and change.

Mode of Study and Duration

Mode of study: Mixed-mode

Students can pursue their studies with either a full-time study load (taking 9 credits or more in a semester) or a part-time study load (taking less than 9 credits in a semester).

Students normally complete the programme full time in 1.5 years or part time in 2.5 years. Students who wish to extend their studies beyond normal duration can submit such request to Departments/Faculties for consideration, as appropriate. 

The programme offers a structured progression pattern. Classes are normally scheduled on weekday evenings. Each subject requires 39 contact hours over a teaching semester, with one 3-hour class per week.