Important Update: (Updated 08:33 am, Friday, May 27)

Our University has announced the learning, teaching and assessment (LTA) arrangements for Semester One, 2022/23. Please click here for details.


Master of Science in Marketing Management

Sept 2022 Entry
Programme code: 23090

Duration & Credit Requirement

Duration & Credit Requirement

Stream Code

MKF (Full-time)
MKP (Part-time)

Mode of Study
Mixed Mode
Normal Duration

1.5 years (Full-time)
2.5 years (Part-time)

Credits Required for Graduation


Fund Type
Initial Registration Credits


Tuition Fee

HK$237,150 per programme (HK$7,650 per credit) for local students
HK$275,280 per programme (HK$8,880 per credit) for non-local students

Programme Leader(s)

Programme Director

Dr Zhang Xubing
BEng, MEng, PhD


Note to Applicants

Please complete all relevant fields and enclose necessary documents. 
Incomplete applications cannot be processed promptly.

Aims & Characteristics

Aims & Characteristics

Programme Aims

This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in areas such as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.



  • Equips students with sound knowledge and skills in marketing and related areas
  • Offers a comprehensive range of marketing electives
  • Covers applied marketing and leading-edge marketing practices and issues
  • Focuses on finding marketing opportunities and solving marketing problems in Hong Kong and mainland China

Recognition & Prospects

Recognition & Prospects

Master of Science in Marketing Management



Programme Structure

Programme Details

To qualify for the MSc degree, students must obtain 31 credits as follows:

  • 4 Compulsory Subjects (3 credits each)
  • 6 Elective Subjects (3 credits each)
  • 1 Ethics Subject (1 credit)


  • 4 Compulsory Subjects (3 credits each)
  • 2 Elective Subjects (3 credits each)
  • 1 Ethics Subject (1 credit)
  • the subject Research Methods (3 credits) and a Dissertation (9 credits)


Students may, on completion of 4 Compulsory Subjects and 3 Elective Subjects (21 credits), opt for the Postgraduate Diploma.


Core Areas of Study

The following is a summary of the core areas of study.


Compulsory Subjects+

  • Consumer Behaviour*
  • Introduction to Customer Value*
  • Marketing Management*
  • Organisation and Management


Electives Subjects+@

  • Brand Management
  • Business to Business Marketing
  • E-Commerce
  • International Management
  • Marketing Management in China
  • Marketing Strategy
  • Promotion and Advertising
  • Research Methods
  • Sales Management
  • Services Marketing
  • Social Media Marketing
  • Technology Innovation and Management


Ethics Subject+

  • Business Ethics


Information on the subjects offered can be obtained at


+ The offering of subjects is subject to class quota availability.

@ Students may also choose from a list of "Common Pool Electives", subject to the prescriptions of the programme curriculum. For details, please refer to

* These subjects have been included in the list of reimbursable courses under the Continuing Education Fund. The programme (MSc in Marketing Management) is recognised under the Qualifications Framework (QF Level 6).


Note: Programme structure and content are subject to continuous review and change.


Mode of Study and Duration

Mode of study: Mixed-mode


Students can pursue their studies with either a full-time study load (taking 9 credits or more in a semester) or a part-time study load (taking less than 9 credits in a semester).


Students normally complete the programme full time in 1.5 years or part time in 2.5 years. Students who wish to extend their studies beyond normal duration can submit such request to Departments/Faculties for consideration, as appropriate. 


The programme offers a structured progression pattern. Classes are normally scheduled on weekday evenings. Each subject requires 39 contact hours over a teaching semester, with one 3-hour class per week.

Entrance Requirements

Entrance Requirements

  • A Bachelor's degree or equivalent academic/professional qualifications. There is no restriction on previous background - business, engineering, social sciences, natural sciences, humanities, law and others are all acceptable;
  • Priority will be given to applicant with relevant work experience.


If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the University’s minimum English language requirement for admission purpose. Please refer to the "Admission Requirements" section for details.

Other Information

Other Information

​Shortlisted candidates may be invited to attend admission interviews.



For further information, please contact:
Tel: (852) 2766 7381 / (852) 2766 7952


For academic matters, please contact:
Dr Zhang Xubing
Tel: (852) 2766 4060

Student Message

Student Message

This rigorous and well-designed programme equipped me with in-depth marketing management knowledge and the necessary skills to thrive in a fast-paced, ever-changing world. Learning from experts and educators who shared practical insights and first-hand experience broadened my perspective and helped me handle marketing-related issues with a strategic mindset.

Choy Tin Wan, Tiffany (2019/20 Graduate)

It was a terrific journey of integrating theoretical studies and practices. Through applying conceptual knowledge to real-life situations during class and take-home projects, we were able to understand the theories in different contexts. We worked with teammates from diverse backgrounds to solve problems in a creative way and prepared ourselves for future challenges.

Lau Hoi Yuen, Natalie (2020/21 Graduate)

Additional Documents Required

Additional Documents Required

Transcript / Certificate

Both copies of transcripts and certificates are required.

Info Seminar

Info Seminar

No information is available at present.

Programme Leaflet

Programme Leaflet

Please click here to download.