1.5 years (Full-time)
2.5 years (Part-time)
HK$237,150 per programme (HK$7,650 per credit) for local students
HK$275,280 per programme (HK$8,880 per credit) for non-local students
Dr Zhang Xubing
BEng, MEng, PhD
Note to Applicants
Please complete all relevant fields and enclose necessary documents.
Incomplete applications cannot be processed promptly.
This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in areas such as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.
Master of Science in Marketing Management
To qualify for the MSc degree, students must obtain 31 credits as follows:
Students may, on completion of 4 Compulsory Subjects and 3 Elective Subjects (21 credits), opt for the Postgraduate Diploma.
Core Areas of Study
The following is a summary of the core areas of study.
Information on the subjects offered can be obtained at mm.polyu.edu.hk/study/taught-postgraduate-programmes/mm/.
+ The offering of subjects is subject to class quota availability.
@ Students may also choose from a list of "Common Pool Electives", subject to the prescriptions of the programme curriculum. For details, please refer to fb.polyu.edu.hk/study/taught-postgraduate-programmes/common-pool-electives/.
* These subjects have been included in the list of reimbursable courses under the Continuing Education Fund. The programme (MSc in Marketing Management) is recognised under the Qualifications Framework (QF Level 6).
Note: Programme structure and content are subject to continuous review and change.
Mode of Study and Duration
Mode of study: Mixed-mode
Students can pursue their studies with either a full-time study load (taking 9 credits or more in a semester) or a part-time study load (taking less than 9 credits in a semester).
Students normally complete the programme full time in 1.5 years or part time in 2.5 years. Students who wish to extend their studies beyond normal duration can submit such request to Departments/Faculties for consideration, as appropriate.
The programme offers a structured progression pattern. Classes are normally scheduled on weekday evenings. Each subject requires 39 contact hours over a teaching semester, with one 3-hour class per week.
If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the University’s minimum English language requirement for admission purpose. Please refer to the "Admission Requirements" section for details.
Shortlisted candidates may be invited to attend admission interviews.
Transcript / Certificate
Both copies of transcripts and certificates are required.
Read through faculty and department descriptions to get an idea of what might be right for you. Please find out the details from here.
To apply for PolyU programmes, you are required to fulfil the entrance requirements and English language requirements. Please find out the details from here.
Submit your application online here and settle an application fee of HKD $350 for one application.
Log in to the system frequently to check for updates, including interview arrangements, if any.
Successful applicants will receive their admission offer online.