BCF (Full-time)
BCP (Part-time)
1 or 1.5 years (Full-time)
3 years (Part-time)
30
3 for local students
6 for non-local students
HK$4,780 per credit for local students
HK$5,600 per credit for non-local students
Dr Liu Ming
PhD
Notes to Applicants
Programme Aims
MA in Bilingual Corporate Communication (MABCC) aims to draw upon the strengths of CBS in language-mediated communication (LMC), sign-mediated communication (SMC), bilingual & cross-cultural communication as well as China studies to cultivate and equip students with attributes that are essential for a successful career in corporate communication.
These attributes include sophistication in the use and interpretation of language and signs, and good communicative sense about norm-variation in cross-culture exchanges, especially in the context of Greater China.
Characteristics
Graduates of this programme are expected to have:
Professional Competence
Strategic Thinking
Lifelong Learning Capability
This unique language-cum-corporate communication Master’s programme, benchmarked against the best programmes in the world, is anchored upon the academic and professional strengths of the BCC team at the Department of Chinese and Bilingual Studies in teaching and researching language mediated communication (LMC), sign-mediated communication (SMC), bilingual and cross-cultural communication as well as China studies to enable graduates with Anglo-Chinese bilingual attributes and skills who also possess corporate communication theories and practices to pursue successful careers in corporate communications/public relations and related disciplines in Greater China.
Programme Structure
Students are required to take 10 subjects (total 30 credits). Each student is required to take 4 Compulsory Subjects and 6 Elective Subjects with at least 2 subjects must be from the Bilingual Corporate Communication (BCC) Block. Three of the Elective Subjects can be replaced by the MABCC Supervised Project if the student successfully completed all Compulsory Subjects with an overall GPA of 3.0 or above and have obtained permission from the Programme Leader.
Core Areas of Study
Compulsory Subjects
Elective Subjects
BCC Block
Non-BCC Block
Brief information on the subjects offered can be obtained at https://www.polyu.edu.hk/en/cbs/study/taught-postgraduate-programmes/ma-scheme-in-chinese-linguistics-and-translation/bilingual-corporate-communication/.
(The above subject list is subject to revision.)
Medium of instruction:
The programme is delivered in English, supplemented with Chinese (Mandarin/ Cantonese).
For further information on academic matters, please contact:
the Programme Leader, Dr Liu Ming (tel: (852) 3400 3653; email: ming1.liu@polyu.edu.hk).
For general information, please contact:
Mr Tony Ng (tel: (852) 2766 7460; email: tony.pk.ng@polyu.edu.hk).
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