Broad Discipline of Language, Culture and Communication
語言、文化及傳意廣泛學科


Sept 2017 Entry

Programme code: JS3480

Duration and Credit Requirement


Mode of Study
Full-time
Normal Duration

4 years

Credits Required for Graduation

126 (including 3 training credits of Work-Integrated Education)

Fund Type
Government-Funded
Consider Second Choice Applications
Yes
Programme Leader(s)

Dr Li Dechao
PhD, MA, BA

Remarks
  • Students admitted to the Broad Discipline complete a common Year One curriculum. They need to apply for their Major and start to study the corresponding content from Year Two onwards.
  • We offer Humanities Undergraduate Scholarships to eligible international students (subject to annual renewal based on academic performance). Please visit http://www.polyu.edu.hk/FH/Scholarship.htm for details.

Aims and Characteristics

Programme Aims & Learning Outcomes

The two Majors under the Broad Discipline of Language, Culture and Communication (BDLCC) aim to nurture students to acquire the following.

BA(Hons) in Chinese and Bilingual Studies (BACBS)

  • Fluency in English, Mandarin Chinese and/or Cantonese as well as proficiency in written standard Chinese and English;
  • A good knowledge of corporate communication and/or a good knowledge of the theory and practice of translation and interpretation;
  • A good understanding of the nature of language/sign-mediated communication;
  • A solid knowledge of the theory and practice of cross-cultural etiquette and interaction;
  • Broadened outlooks with a good understanding of the major issues in the areas of communication, language and cultural studies; and
  • A commitment to life-long learning for personal and professional development and the ability to work effectively with others as a team.

BA(Hons) in English Studies for the Professions (BAESP)

  • A high level of professional communicative competence in English;
  • A firm grounding in language studies that can be critically and creatively applied in a variety of business and management contexts;
  • An awareness and understanding of intercultual communication in multilingual settings that enhances their global outlook and cultural appreciation;
  • An ability to apply their strong communication skills to solving real-world problems effectively in local and global multilingual professional/business settings;
  • A capability of exercising judgement and developing intellectual curiosity to work both independently and as part of a team;
  • An awareness of the need for and be committed to life-long learning; and
  • The potential to become future leaders and entrepreneurs excelling in communication for professional purposes.

 

Programme Characteristics

The Broad Discipline of Language, Culture and Communication (BDLCC) aims to provide students with a firm grounding and deep insight into language studies so that they can further develop themselves through the two Majors offered: the BA(Hons) in Chinese and Bilingual Studies (BACBS) [中文及雙語(榮譽)文學士學位] and BA(Hons) in English Studies for the Professions (BAESP) [專業英文(榮譽)文學士學位].

 

Distinctive characteristics of BDLCC:

  • Students can have a taste of subjects offered by both Majors (BACBS and BAESP)# in the common Year One before applying to study in one of the Majors*, or a Double Major**.
  • The curricula of both Majors allow space for students to take a Minor programme or free electives.

# While the medium of instruction for the BDLCC common Year One and BAESP is English, and the media for BACBS are English and Chinese, students choosing BACBS as their Major are required to have good knowledge of Chinese so they can complete the programme. Non-Chinese speaking students are strongly recommended to seek academic counselling before applying for this Major in Year Two.

* Students can apply to enter either Major or Double Major pathway in Year Two. Students whose GPA is 3.2 and above plus the average of the following seven subjects reaches grade B (i.e. grade point 3.0) are guaranteed to be admitted to the Major of their own choice.

CBS1401 – Introduction to Bilingual Studies 
CBS1900 – Introduction to Language 
CBS2901 – Chinese for Language Professionals 
ENGL1001 – Introduction to English Speaking Cultures 
ENGL2000 – English for Effective Communication
ENGL2001 – English for Professional Communication 
FH1000 – Freshman Seminar in Language, Culture and Communication

The indicative quota for the more popular Major will be set at 55% of the total intake cohort. In the event of oversubscription, priority will normally be given to students with higher GPAs. Students with an academic performance threshold at GPA 2.5 or below are required to undergo special academic consultation to determine their Majors. 5% of the total intake will be reserved for these students.

** A Double Major may require more than the normative study period of 4 years and extra credits on a self-financed basis (i.e. a higher tuition fee).

Curriculum

All students admitted through the Broad Discipline of Language, Culture and Communication (BDLCC) have to complete the common Year One curriculum. Students are required to apply for their Major of either BA(Hons) in Chinese and Bilingual Studies (BACBS) or BA(Hons) in English Studies for the Professions (BAESP), or a Double Majors by the end of Year One.

Part I General University Requirement (GUR) 30 credits
Part II Discipline-specific Requirement for Major Study 75 credits + 3 training credits of Work-Integrated Education
Part III Minor or Free Electives 18 credits
  Total 123 credits + 3 training credits of Work-Integrated Education

We also offer various academic pathways for students to suit their needs.

  1. A Major and a Minor/Free Electives (123 credits + 3 training credits of Work-Integrated Education)
  2. Double Majors (156 credits + 3 training credits of Work-Integrated Education)

  3. Single Discipline Major (123 credits + 3 training credits of Work-Integrated Education)

Students can apply for studying a Minor programme offered within or outside the Faculty of Humanities in Year Two. Minor programmes offered by the Faculty includes:

Faculty of Humanities

  • Minor in Chinese Language and Culture (for International Students*)
    *Including Non-Chinese Speaking local students

Department of Chinese and Bilingual Studies

  • Minor in Japanese
  • Minor in Translation and Bilingual Communication
  • Minor in Korean

Department of English

  • Minor in English
  • Minor in European Studies

Department of Chinese Culture

  • Minor in Chinese Culture

Recognition and Prospects

Professional Recognition

The BA(Hons) in English Studies for the Professions (BAESP) is recognised by the Education Bureau of Hong Kong and its Standing Committee on Language Education and Research as an English Language Major Degree Programme that meets the Hong Kong government’s Language Proficiency Requirement. Registered BDLCC students are eligible to apply for the Scholarship for Prospective English Teachers offered by the Education Bureau.

 

Career Prospects

Over the years, the Faculty of Humanities has groomed many successful graduates who excel in various business and industrial sectors in Hong Kong.

 

Graduates are expected to find employment in junior managerial or administrative positions in the private and public sectors, such as media and journalism, business services, sales and marketing, customer services, public relations, financial institutions and tourism, which require capable graduates equipped with professional and multilingual communication skills.

Entrance Requirements

Please click here to view the entrance requirements for international applicants.

Enquiries

For further programme information, please contact:

The Faculty Office (tel: 3400 8212; fax: 2363 8955; email: fh.enquiry@polyu.edu.hk).

Student Message


Pursuing further studies in Applied Linguistics at the University of Nottingham
Outstanding Student, Faculty of Humanities, 2012
ENGL graduate, 2013

During my time at PolyU, I had the chance to explore my personal interests and grab opportunities such as participating in a community service teaching project in a Beijing primary school for my Work-Integrated Education, completing an online marketing internship in Germany and being the Vice President of the student association AIESEC on the PolyU campus.

 

Moreover, my studies in the BAESP programme allowed me to develop my intellectual interests.  I enjoyed the flexibility of the BA programme, which allowed me to choose interesting electives from the areas of linguistics, media studies and public relations. The classes were always very practical so that we were able to apply the knowledge from lectures in the seminars and in projects.

 

Throughout my three years study at PolyU, the lecturers were very supportive and inspired me to conduct my own research for my Final Year Project and to apply for a postgraduate degree.  I am very grateful to the Department of English for the advice and support I received throughout the three years.


Viola WIEGAND (first from left)



Secondary School Teacher
2013 graduate, CBS

‘While many students are struggling to dig out what they want, I’ve made up my mind to pursue a language major. What I need right now is a chance to be self-actualising.’ When I said this it probably assured the interviewers. They made a daring decision – accepting a student who had attained a poor GPA from another academic department.

 

I was aware of how invaluable the transfer was, and made every effort to learn and apply. CBS offers a wide range of subjects, covering linguistics, translation and interpreting, bilingual corporate communication and foreign languages. The comprehensiveness helps students to batten down the hatches – they become well equipped for dynamic and multilingual workplaces.

 

Time certainly flew. I was fortunate enough to have my degree conferred with First Class Honours and received a University of Birmingham Hong Kong Postgraduate Scholarship 2013 from the Hong Kong government.

 

‘What have you learned from PolyU?’ asked the scholarship interviewers.

 

‘PolyU gave me a year to struggle for what I really wanted. Then it gave me three years to enjoy everything I wanted. So I’m exceptionally lucky to have self-actualised in four years. I’ve learnt how important it is to pursue a dream.’


CHAN Hoi Shing, Kris



Additional Documents Required


Scholarship Application Form

Required if you wish to apply for a Scholarship

Transcript / Certificate

Required


Interview Arrangement


Date: Between November 2016 and March 2017
Mode:Individual Interview
Aims:

To evaluate applicants' potential for and interest in the programme, and to test their language and communication skills.

Medium:English
Duration:

About 15 minutes

Remark:

Suitable candidates will be invited for an 1-hour written test after the interview.