Broad Discipline of Language, Culture and Communication
語言、文化及傳意廣泛學科


Sept 2019 Entry

Programme code: JS3480

Duration and Credit Requirement


Mode of Study
Full-time
Normal Duration

4 years

Credits Required for Graduation

126 (including 3 training credits of Work-Integrated Education)

Fund Type
Government-Funded
Consider Second Choice Applications
Yes
Programme Leader(s)

Dr Li Dechao
PhD, MA, BA

Remarks
  • Students admitted to the Broad Discipline complete a common Year One curriculum. They need to apply for their Major and start to study the corresponding content from Year Two onwards.
  • We offer Humanities Undergraduate Scholarships to eligible international students (subject to annual renewal based on academic performance). Please visit https://www.polyu.edu.hk/FH/HumanitiesUndergraduateScholarship_201819.pdf for details.

Aims and Characteristics

Programme Aims & Learning Outcomes

The two Majors under the Broad Discipline of Language, Culture and Communication (BDLCC) aim to nurture students to acquire the following:

 

BA(Hons) in Chinese and Bilingual Studies (BACBS)

  • Fluency in English, Mandarin Chinese and/or Cantonese as well as proficiency in written standard Chinese and English;
  • A good knowledge of the theory and practice of corporate communication, and/or translation and interpreting, and/or linguistics and speech sciences;
  • A good understanding of the nature of language/sign-mediated communication;
  • A solid knowledge of the theory and practice of cross-cultural etiquette and interaction;
  • Broadened outlooks with a good understanding of the major issues in the areas of communication, language and cultural studies; and
  • A commitment to life-long learning for personal and professional development and the ability to work effectively with others as a team.

 

BA(Hons) in English Studies for the Professions (BAESP)

  • A high level of professional communicative competence in English;
  • A firm grounding in language studies that can be critically and creatively applied in a variety of business and management contexts;
  • An awareness and understanding of intercultual communication in multilingual settings that enhances their global outlook and cultural appreciation;
  • An ability to apply their strong communication skills to solving real-world problems effectively in local and global multilingual professional/business settings;
  • A capability of exercising judgement and developing intellectual curiosity to work both independently and as part of a team;
  • An awareness of the need for and a commitment to life-long learning; and
  • The potential to become future leaders and entrepreneurs excelling in communication for professional purposes.

 

Programme Characteristics

The Broad Discipline of Language, Culture and Communication (BDLCC) aims to provide students with a firm grounding and deep insight into language studies so that they can further develop themselves through the two Majors offered: the BA(Hons) in Chinese and Bilingual Studies (BACBS) [中文及雙語(榮譽)文學士學位] and BA(Hons) in English Studies for the Professions (BAESP) [專業英文(榮譽)文學士學位].

 

Distinctive characteristics of BDLCC:

  • Students can have a taste of subjects offered by both Majors (BACBS and BAESP)# in the common Year One before applying to study in one of the Majors*, or a Double Major**.
  • The curricula of both Majors allow students to take a Minor programme or free Electives.

 

# While the medium of instruction for the BDLCC common Year One and BAESP is English, and the media for BACBS are English and Chinese, students choosing BACBS as their Major are required to have good knowledge of Chinese. Non-Chinese speaking students are strongly recommended to seek academic counselling before applying for this Major in Year Two.

 

* Students can apply to enter either the Major or Double Major pathway in Year Two. Students with a GPA of 3.2 and above, and an average of grade B (i.e. grade point 3.0) in the following seven subjects, are guaranteed to be admitted to the Major of their choice.

 

Introduction to Bilingual Studies 

Introduction to Language 
Chinese for Language Professionals 
Introduction to English Speaking Cultures 
English for Effective Communication
Language in Social Contexts (subject to approval)
Freshman Seminar in Language, Culture and Communication

 

The indicative quota for the more popular Major will be set at 55%^ of the total intake number. In the event of oversubscription, priority will normally be given to students with higher GPAs. Students with an academic performance threshold of GPA 2.5 or below are required to undergo special academic consultation to determine their Majors. A small percentage of the total intake will be reserved for these students.

 

** A Double Major may require more than the normative study period of 4 years and extra credits on a self-financed basis (i.e. a higher tuition fee).

^subject to change

Curriculum

All students admitted through the Broad Discipline of Language, Culture and Communication (BDLCC) have to complete the common Year One curriculum. Students are required to apply for their Major of either BA(Hons) in Chinese and Bilingual Studies (BACBS) or BA(Hons) in English Studies for the Professions (BAESP), or a Double Major, by the end of Year One.

 

Part I General University Requirement (GUR) 30 credits
Part II Discipline-specific Requirement for Major Study 75 credits + 3 training credits of Work-Integrated Education
Part III Minor or Free Electives 18 credits
  Total 123 credits + 3 training credits of Work-Integrated Education

 

We offer various academic pathways to suit students needs.

  1. A Major and a Minor/Free Electives (123 credits + 3 Work-Integrated Education training credits)
  2. Single Discipline Major (123 credits + 3 Work-Integrated Education training credits)

  3. Double Major (156 credits + 3 Work-Integrated Education training credits)

Students can apply to study a Minor programme offered within or outside the Faculty of Humanities in Year Two. The Minor programmes offered by the Faculty include:

 

Faculty of Humanities

  • Minor in Chinese Language and Culture (for International Students)
    [Including Non-Chinese Speaking local students]

 

Department of Chinese and Bilingual Studies

  • Minor in Japanese
  • Minor in Korean
  • Minor in Translation and Bilingual Communication

 

Department of English

  • Minor in English
  • Minor in English Communication (for Science and Engineering Disciplines)
  • Minor in European Studies

 

Department of Chinese Culture

  • Minor in Chinese Culture

Recognition and Prospects

Professional Recognition

The BA(Hons) in English Studies for the Professions (BAESP) is recognized by the Education Bureau of Hong Kong and its Standing Committee on Language Education and Research as an English Language Major Degree Programme that meets the Hong Kong government’s Language Proficiency Requirement. Registered BDLCC students are eligible to apply for the Scholarship for Prospective English Teachers offered by the Education Bureau.

 

Career Prospects

Over the years, the Faculty of Humanities (FH) has groomed many successful graduates to excel in various business and industrial sectors in Hong Kong. Graduates of FH contribute to various sectors, including:

 

  • Administration and management
  • Advertising
  • Civil service
  • Corporate communication/Public relations
  • Corporate language training
  • Cultural industry: Media and creative writing
  • Editing and publishing
  • Finance and accounting
  • Hotel and tourism management
  • Human resources
  • Marketing communication
  • Sales and marketing
  • Teaching and research
  • Translation and interpreting

Entrance Requirements

Please click here to view the entrance requirements for international applicants.

Enquiries

For further programme information, please contact:

The Faculty Office (tel: 3400 8212; fax: 2363 8955; email: fh.enquiry@polyu.edu.hk).

Student Message


Programme Worker, i-dArt
TWGHs Jockey Club Rehabilitation Complex
Graduate of 2017, BACBS

 

Looking back over my four-year journey as a student of BACBS, I am glad to have been a part of a family that has witnessed my growth and improvements.

The BACBS programme provides a diverse choice of disciplines, including Bilingual Corporate Communication, Linguistics and Translation and Interpreting, and also professional knowledge and practical skills in these specific areas. All my valuable learning experiences have equipped me with enhanced bilingual language proficiency, and increased my understanding of the central role of culture in communication. The knowledge and skills I have acquired have helped me fully adapt to a working environment, in which good language competence is indispensable.

The programme also offers opportunities for experiences overseas. In the third year of my studies, I was an exchange student in Denmark, where I made friends from around the world and broadened my horizons considerably. This was one of the most unforgettable experiences in my life, and I am thankful that the university provided me with such a valuable opportunity.


Yvonne WONG



Pursuing a Master’s Degree in Linguistics at the University of Oxford
Outstanding Student, Faculty of Humanities, 2015,
BAESP Graduate of 2016

 

Going to university was about much more than just studying. For me, it was about trying new things, reaching out, gaining confidence and discovering myself.

In Year Three, I went to the University of California, Berkeley, for an academic exchange and took courses in the field of humanities, including cognitive linguistics, film studies and Spanish.

I worked as a teaching assistant at Tsinghua University, Beijing, for my Work-Integrated Education. My service learning was in an agricultural group project aimed at helping local farmers in Sichuan deal with production waste. These programmes were excellent platforms for me to apply what I had learnt in the classroom to the real world and to practise my teamwork, public speaking and interpersonal skills.

I really appreciate that PolyU provides these outreach opportunities to increase our intercultural competency and sense of social responsibility. These experiences have prepared me well to be a global citizen with broadened horizons, and helped me develop my understanding of cross-cultural issues.

I am sharing these important experiences in the hope that they will inspire you. I hope you will find your own way at PolyU and make the most of your days here.


Amy XU



Additional Documents Required


Scholarship Application Form

Required if you wish to apply for a Scholarship

Transcript / Certificate

Required


Interview Arrangement


Date: Between November 2018 and March 2019
Mode:Individual interview
Aims:

To evaluate applicants' potential for and interest in the programme, and to test their language and communication skills.

Medium:English
Duration:

About 15 minutes

Remark:

Suitable candidates will be invited for a 1-hour written test after the interview.