Bachelor of Arts (Honours) Scheme in Fashion and Textiles
Sept 2021 EntryProgramme code: JS3492
Duration and Credit Requirement
Dr Chris K. Y. Lo
The credit requirements of this programme are indicative only and subject to review.
Aims and Characteristics
The general aim of the programme is to train competent professionals for the fashion business in textiles, apparel, retailing, design and related organisations. These professionals play an active role in the development of the global fashion and textiles industry in local and overseas markets. In addition to professional competencies, the programme cultivates students’ other essential competencies, such as entrepreneurship, social media marketing, and business analytics, expanding graduates’ skillsets for today’s business environment. Graduates possess personal excellence in leadership, teamwork, healthy lifestyle and lifelong learning; they become trend leaders, innovators, critical thinkers and creative problem solvers; they deploy effective communication and interpersonal skills, and show strong biliteracy and trilingualism; and they become responsible global and ethical leaders and citizens who promote social and national responsibility, engage in local and international affairs, and exhibit cultural and aesthetic appreciation with a global perspective.
Based on their desired careers and academic performance, students can choose one of the following five specialisms under the BA Scheme.
The design specialism nurtures students’ creativity and design ability, develops their awareness of current and emerging technologies in the fashion and manufacturing environment, and promotes their understanding of the supporting marketing and business practices.
- Knitwear Design and Technology
This specialism is similar to that of the Design specialism in that it intends to nurture creativity and design ability. In addition to a general education, students attain the essential knowledge and skills of a knitwear designer.
- Retail and Marketing
This specialism equips students for the global fashion business. Students learn the fundamental management principles, contemporary practices and operational knowledge of global fashion retail and marketing. In particular, it develops students’ skills in defining, analysing and solving business problems in fashion retail and marketing, from fast to luxury fashion, and from fashion accessories to lifestyle products. Emphasis is placed on fashion sourcing, buying, market research, branding, digital marketing, omni-channel distribution, social media analytics, store management and the distribution of fashion products in both local and global contexts. This specialism ensures that students attain the necessary professional skills to initiate and carry out individual and team research projects. Students also acquire managerial, analytical and problem-solving skills for business from local and overseas internship opportunities.
- Intimate Apparel and Activewear
The aim of this specialism is to ensure that students have the necessary academic and practical knowledge of intimate apparel and activewear, including the integration of design and technology. It provides students with a supportive and inspiring learning environment to create imaginative designs using analytical and problem-solving abilities. It also fosters students’ independent judgement and critical thinking for the new development of intimate apparel and activewear. Students are guided to attain first-hand experience of the latest technologies, modern materials and industrial practice.
The technology specialism nurtures graduates with sound knowledge of fashion products and production processes; who are able to apply their knowledge within a technical, economic, managerial and commercial context; who can respond flexibly to change; and who have the potential to become industrial leaders in product development, process innovation and production management in textiles and apparel in local and global markets.
There are also opportunities for placements in the industry to gain on-the-job knowledge and experience in the workplace.
All students start the programme with three common semesters, which provide foundational knowledge of the major activities of the fashion and textiles industry. After the common semesters, each student is streamed to one of five specialisms according to their individual preference.
For the design-related specialisms, i.e. Design, and Knitwear Design and Technology, students have to pass a design-related interview after completing their first year of study.
In principle, all students are offered a free choice of specialism. However, a contingency procedure is followed in the unlikely event that a particular specialism is over-subscribed. Each specialism has a threshold number of students determined by the teaching resources of the Department, and the contingency procedure is applied when this threshold is reached. In this case, students are required to declare a selection list of specialisms in order of preference. The pool of students in the over-subscribed specialism are ranked according to their academic performance during the last three semesters. Students with less satisfactory performance are required to join their second choice specialism.
In the semesters after admission to the respective specialism, compulsory subjects pertaining to each specialism are offered together with a wide range of elective subjects to enrich students’ learning experience. Furthermore, students take mandatory language subjects, General University Requirement (GUR) subjects and Work-Integrated Education (WIE) to fulfil their graduation requirements.
Recognition and Prospects
Graduates with 2 years of relevant post-qualification experience can apply for Associate Membership of the Textile Institute (ATI) in the UK.
Graduates can also apply for Graduate Membership of the Hong Kong Institution of Textile and Apparel (GHKITA).
Graduates have career opportunities in the fashion and textile industry and related fields, including:
- Fashion and textile design
- Knitwear design
- Product development
- Pattern making
- Marketing/sales management
- Fashion retailing
- Social media analytics
- Luxury brand management
- Global fashion management
- Quality and colour control
Please click here to view the entrance requirements for international applicants.
- Applicants attaining good results in EITHER art subjects (Textile, Visual Arts, and/or Design) OR science subjects (Chemistry and/or Mathematics) OR business- or commerce-related subjects are all preferred.
Additional Documents Required
Transcript / Certificate
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