Broad Discipline of Language, Culture and Communication
語言、文化及傳意廣泛學科


Sept 2019 Entry

Programme code: JS3480

Duration and Credit Requirement


Mode of Study
Full-time
Normal Duration

4 years

Credit Required for Graduation

126 (including 3 training credits of Work-Integrated Education)

Programme Intake
78
Fund Type
Government-Funded
Programme Leader(s)

Dr Li Dechao
PhD, MA, BA

Remarks

Students admitted to the Broad Discipline complete a common Year One curriculum. They need to apply for their Major and start to study the corresponding content from Year Two onwards.

Aims and Characteristics

Programme Aims & Learning Outcomes

The two Majors under the Broad Discipline of Language, Culture and Communication (BDLCC) aim to nurture graduates to acquire the following:

 

BA(Hons) in Chinese and Bilingual Studies (BACBS)

  • Fluency in English, Mandarin Chinese and/or Cantonese as well as proficiency in written standard Chinese and English;
  • A good knowledge of the theory and practice of corporate communication, and/or translation and interpreting, and/or linguistics and speech sciences;
  • A good understanding of the nature of language/sign-mediated communication;
  • A solid knowledge of theory and practice of cross-cultural etiquette and interaction;
  • Broadened outlooks with a good understanding of the major issues in the areas of communication, language and cultural studies; and
  • A commitment to life-long learning for personal and professional development and the ability to work effectively with others as a team.

 

BA(Hons) in English Studies for the Professions (BAESP)

  • A high level of professional communicative competence in English;
  • A firm grounding in language studies which can be critically and creatively applied in a variety of business and management contexts;
  • An awareness and understanding of intercultural communication in multilingual settings that enhances their global outlook and cultural appreciation;
  • An ability to apply their strong communication skills to solving real-world problems effectively in local and global multilingual professional/business settings;
  • A capability of exercising judgement and developing intellectual curiosity to work both independently and as part of a team;
  • An awareness of the need for and are committed to life-long learning; and
  • The potential to become future leaders and entrepreneurs excelling in communication for professional purposes.

 

Programme Characteristics

The Broad Discipline of Language, Culture and Communication (BDLCC) aims to provide students with a firm grounding and deep insight into language studies so they can further develop themselves through the two Majors offered: the BA(Hons) in Chinese and Bilingual Studies (BACBS) [中文及雙語(榮譽)文學士學位] and BA(Hons) in English Studies for the Professions (BAESP) [專業英文(榮譽)文學士學位].

 

Distinctive Characteristics of BDLCC:

  • Students can have a taste of subjects offered by both Majors (BACBS and BAESP)# in the common Year One before applying to study in one of the Majors*, or a Double Majors**.
  • The curricula of both Majors allow space for students to take a Minor programme or free electives.

 

# While the medium of instruction for BDLCC common Year One and BAESP is English, and the media for BACBS are English and Chinese, students choosing BACBS as their Major are required to have good knowledge of Chinese so they can complete the programme. Non-Chinese speaking students are strongly recommended to seek academic counselling before applying for this Major in Year Two.

 

* Students can apply to enter either Major or the Double Majors pathway in Year 2. Students whose GPA is 3.2 and above plus the average of the following seven subjects reaches grade B (i.e. grade point 3.0) are guaranteed to be admitted to the Major of their own choice.

  • Introduction to Bilingual Studies 
  • Introduction to Language 
  • Chinese for Language Professionals 
  • Introduction to English Speaking Cultures 
  • English for Effective Communication 
  • Language in Social Contexts (subject to approval)
  • Freshman Seminar in Language, Culture and Communication

 

The indicative quota for the more popular Major will be set at 55%^ of the total intake number. In the event of oversubscription, priority will normally be given to students with higher GPAs. Students with an academic performance threshold at GPA 2.5 or below are required to undergo special academic consultation to determine their Majors. 5% of the total intake will be reserved for these students.

 

** A Double Majors may require more than the normative study period of 4 years and extra credits on a self-financed basis (i.e. higher tuition fee).

 

^ subject to change

Recognition and Prospects

Professional Recognition

The BA(Hons) in English Studies for the Professions (BAESP) is recognised by the Education Bureau of Hong Kong and its Standing Committee on Language Education and Research as an English Language Major Degree Programme that meets the Hong Kong government’s Language Proficiency Requirement. Registered BDLCC students are eligible to apply for the Scholarship for Prospective English Teachers offered by the Education Bureau.

 

Career Prospects

Over the years, the Faculty of Humanities (FH) has groomed many successful graduates who excel in various business and industrial sectors in Hong Kong. Graduates of FH contribute in different sectors, including:

  • Administration and management
  • Advertising
  • Civil service
  • Corporate communication/Public relations
  • Corporate language training
  • Cultural industry: Media and creative writing
  • Editing and publishing
  • Finance and accounting
  • Hotel and tourism management
  • Human resources
  • Marketing communication
  • Sales and marketing
  • Teaching and research
  • Translation and interpreting

Curriculum

All students admitted through the Broad Discipline of Language, Culture and Communication (BDLCC) have to complete the common Year One curriculum. Students are required to apply for their Major of either BA(Hons) in Chinese and Bilingual Studies (BACBS) or BA(Hons) in English Studies for the Professions (BAESP), or a Double Majors by the end of Year One.

Part I

General University Requirement (GUR)

30 credits

Part II

Discipline-specific Requirement for Major Study

75 credits + 3 training credits of Work-Integrated Education

Part III

Minor or Free Electives

18 credits

 

Total

123 credits + 3 training credits of Work-Integrated Education

 

We offer various academic pathways to suit students' needs.

  1. A Major and a Minor (123 credits + 3 training credits of Work-Integrated Education)
  2. Single Discipline Major (123 credits + 3 training credits of Work-Integrated Education)
  3. Double Majors (156 credits + 3 training credits of Work-Integrated Education)

 

Students can apply for studying a Minor programme offered within or outside the Faculty of Humanities in Year Two. Minor programmes offered by the Faculty include:

Faculty of Humanities

  • Minor in Chinese Language and Culture (for International Students*)
    * Including Non-Chinese Speaking local students

 

Department of Chinese and Bilingual Studies

  • Minor in Japanese
  • Minor in Translation and Bilingual Communication
  • Minor in Korean

 

Department of English

  • Minor in English
  • Minor in English Communication (for Science and Engineering Disciplines)
  • Minor in European Studies

 

Department of Chinese Culture

  • Minor in Chinese Culture

Entrance Requirements and Subject Weightings

Satisfy the University's General Entrance Requirements.


There is no compulsory subject requirement. Preferred subject(s) with the highest weighting for admission score calculation include(s):

  • Chinese Language
  • English Language

Relevant Applied Learning subject(s) that can be considered for meeting the University entrance requirement and admission score calculation is/are:

  • Marketing in Global Trade
  • Introduction to Theatre Arts
  • Public Relations and Communication
  • Public Relations and Advertising
  • Radio Host and Programme Production
  • Child Care and Education
  • Business Data Analysis
  • Applied Psychology
  • Exploring Psychology
  • Film and Video / Film and Video Studies

Admission Score Calculation

Admission Score Calculation Mechanism for the Current Admission Exercise

Chinese & English Languages + Any Best 3 Subjects

(Click here for an explanation)

Average HKDSE Scores of Admittees

2016-17: 22.3 (Chinese & English Languages + Any Best 3 Subjects)

2017-18: 21.8 (Chinese & English Languages + Any Best 3 Subjects)

2018-19: 21.6 (Chinese & English Languages + Any Best 3 Subjects)

 


(Click here for an explanation)

Enquiries

For further programme information, please contact:

The Faculty Office (tel: 3400 8212; fax: 2363 8955; email: fh.enquiry@polyu.edu.hk).

Student Message


Programme Worker, i-dArt
TWGHs Jockey Club Rehabilitation Complex
Graduate of 2017, BACBS

 

Looking back over my four-year journey as a student of BACBS, I am glad to have been a part of a family that has witnessed my growth and improvements.

 

The BACBS programme provides a diverse choice of disciplines, including Bilingual Corporate Communication, Linguistics and Translation and Interpreting, and also professional knowledge and practical skills in these specific areas. All my valuable learning experiences have equipped me with enhanced bilingual language proficiency, and increased my understanding of the central role of culture in communication. The knowledge and skills I have acquired have helped me fully adapt to a working environment, in which good language competence is indispensable.

 

The programme also offers opportunities for experiences overseas. In the third year of my studies, I was an exchange student in Denmark, where I made friends from around the world and broadened my horizons considerably. This was one of the most unforgettable experiences in my life, and I am thankful that the university provided me with such a valuable opportunity.


Yvonne Wong



Pursuing a Master’s Degree in Linguistics at the University of Oxford
The Outstanding Student, Faculty of Humanities, 2015
Graduate of 2016, BAESP

 

Going to university was about much more than just studying. For me, it was about trying new things, reaching out, picking up confidence and discovering myself.

 

In Year Three, I went to the University of California, Berkeley, for an academic exchange and took courses in the field of humanities including cognitive linguistics, film studies and Spanish.

 

I worked as a teaching assistant in Tsinghua University, Beijing, for the Work-Integrated Education programme. I carried out my Service-Learning in an agricultural group project that aimed to help local farmers in Sichuan deal with production waste. These programmes were wonderful platforms for me to apply what I had learnt in the classroom to the real world and to practise my teamwork, public speaking and interpersonal skills.

 

I really appreciate that PolyU provides all of these outreach opportunities to increase our intercultural competency and social responsibilities. These experiences prepared me well to be a global citizen with broadened horizons and developed my understanding of cross-cultural issues.

 

I include these important experiences in my sharing in the hope that they will inspire you. I hope you will find your own way at PolyU and make the most of your days here.


Amy Xu



The PolyU campus community is built upon warmth and affection. From joining the Faculty’s orientation programmes to taking part in activities hosted by various student groups and through the big family of the Student Ambassador scheme, I have made lifelong friends and encountered many helpful schoolmates. We share our ups and downs, and lend each other a helping hand whenever we face difficulties. Throughout this year, I have been immersed in a multicultural environment with classmates from all over the world, like Austria, Italy, Singapore and Taiwan. By participating in the International Summer School and volunteering in the Buddy Programme for inbound exchange students, I have had various chances to use my communication advantage and embrace our cultural differences.

 

PolyU is an outstanding place for professional development. The Speech and Language Science Laboratory in our department is equipped with state-of-the-art facilities and is excellent for conducting different linguistic experiments. I am sure that studying in such a well-equipped and joyful university will help me to become a versatile future talent.


Lee Tsz Ching, Coco



PolyU offers its students endless academic and extra-curricular opportunities. Hard work comes easily to them, thanks to their thoughtful and passionate professors who lead and guide their every step. What impresses me the most about the teaching staff is their willingness to share their current and past research with their tutees. Students may be invited to participate in their professors’ projects, or learn more about the researcher’s thought process during some mundane research activities. Last summer, I worked for one of my professors, assisting in experiments and writing transcriptions. I earned while I learned!

 

I have also gained personally by having the chance to pursue drama workshops taught by professional actors. Emboldened by my experiences in the workshops, I finally joined the PolyU Theatre this semester. Even a late starter like me can fulfil a dream of performing on stage. There are opportunities for everyone waiting at PolyU.


Ho Ching Wai, Kallie



Studying at PolyU has been a valuable experience and offered me endless opportunities, nurturing my development into a more enthusiastic and all-round student.

 

The university not only encourages academic pursuit, but also grants students numerous opportunities to explore themselves. I enrolled in several extra-curricular activities, ranging from public speaking to first aid. I learned professional skills, but also built up my confidence. I have been able to ascend the stage and take up the role as MC at diverse occasions, for example at the PolyU Faculty of Humanities 10+ Anniversary Opening Ceremony, an Inauguration Ceremony and the PolyU Education Info Day Opening Ceremony.

 

I have volunteered in projects targeting different groups of people in need through Service-Learning programmes and projects to help primary school pupils in rural China, disabled people and local secondary school pupils, for example.

 

In summary, studying at PolyU has been a very rewarding experience. The university encourages students to overcome their limitations, leading to whole-person development.


Leung Sai Mui, Ingrid



Additional Documents Required


No information is available at present.

Interview Arrangement


Date: Before/After the announcement of HKDSE results, if necessary
Mode:Individual or small group interview
Aims:

To determine the suitability of applicants who have the same admission scores

Medium:English
Duration:

About 10-15 minutes

Remark:

-