Bachelor of Arts (Honours) Scheme in Design
設計學(榮譽)文學士學位組合課程


Sept 2019 Entry

Programme code: JS3569

Duration and Credit Requirement


Mode of Study
Full-time
Normal Duration

4 years

Credit Required for Graduation

124

Programme Intake
81
Fund Type
Government-Funded
Programme Leader(s)

Scheme Leader
Francis Hung
BA

Programme Leader, BA(Hons) in Advertising Design
KC Tsang
BSc, MBA

Programme Leader, BA(Hons) in Communication Design
Brian Kwok
MA, MPhil

Programme Leader, BA(Hons) in Environment and Interior Design
Peter Hasdell
BSc (Arch), AA Dipl, RIBA, SAR

Programme Leader, BA(Hons) in Product Design
Benny Leong
MDes(RCA), IIDSA, FIDSHK

Remarks

Students will be awarded one of the following titles upon successful completion of the graduation requirements of the discipline concerned:

  • BA(Hons) in Advertising Design (Stream Code: AD);
  • BA(Hons) in Communication Design (Stream Code: CD);
  • BA(Hons) in Environment and Interior Design (Stream Code: EID); or
  • BA(Hons) in Product Design (Stream Code: PRD).

Aims and Characteristics

Programme Aims & Learning Outcomes

The BA(Hons) Scheme in Design aims to educate innovative and mindful problem-solvers who are sensitive to social needs, and to equip them with the necessary intellectual, technical and managerial skills to facilitate their development as designers who will shape contemporary culture and invent desirable futures.

 

Programme Characteristics

Students applying for the Scheme may choose between four design disciplines:  

  • BA(Hons) in Advertising Design,
  • BA(Hons) in Communication Design,
  • BA(Hons) in Environment and Interior Design; and
  • BA(Hons) in Product Design.

 

The BA(Hons) Scheme in Design offers students a design education that is attuned to social trends and is sensitive to change. The School encourages students to think critically, learn independently and in teams, and experiment with dynamic, multilayered design processes that encourage them to weave culture and industry strands into appropriate social narratives.

 

The School also encourages the development of creative thinking through independent learning, experimentation with creative and contextual research processes and the questioning of existing design paradigms. The programme provides students with opportunities to participate in international collaborative projects and enrol on student exchange programmes. The School’s close relationship with the design industry allows students to engage in real-world design projects with input from the industry, along with summer industrial internships.

Recognition and Prospects

Career Prospects

Graduates of the BA(Hons) in Advertising Design can pursue careers in the advertising industry as art directors, copywriters, interactive designers, account executives and marketing executives.

 

Graduates from BA(Hons) in Communication Design can pursue design careers covering corporate identity, publications, Web, environmental graphic design, exhibitions and packaging, and newly emerging areas such as information design, motion graphics for television and film and interaction and user experience design.

 

Graduates of the BA(Hons) in Environment and Interior Design can pursue careers in interior architecture professions and related design industries. Graduates gain knowledge of how interior design intersects with other spatial and environmental disciplines in the design of the built environment, providing a gateway to further educational opportunities in landscape design, urban design and architecture. Graduates are able to choose from a wide range of career paths in spatial and environmental design.

 

Graduates of the BA(Hons) in Product Design can pursue careers as industrial/product designers, product stylists, concept innovators, design managers, entrepreneurs, designers for product manufacturers and trading companies, or be employed by product design consultancies.

Curriculum

The BA (Hons) Scheme in Design is typically undertaken over four years of full-time study.

  • Year 1 introduces students to their chosen disciplines and creates enthusiasm in them through subjects such as the Freshman Seminar. The year encourages students to learn while providing a broad-based foundation in common design skills and thinking within a design discipline.
  • Year 2 provides students with the opportunity to investigate the characteristics of the discipline they choose, explore their interests and develop their strengths.
  • Year 3 allows the study path to be consolidated in Design Studios and enriched by continued discipline-specific subjects and cooperation with other students in multidisciplinary common compulsory subjects.
  • Year 4, the final year, develops students’ critical ability in design appreciation, the different perspectives of design thinking, and their own execution processes. They are increasingly allowed to negotiate project outcomes, while developing a personal portfolio to a professional standard. This year encourages personal development. Graduates are prepared for employment or for postgraduate studies.

 

The core subjects of the issue-based design studio address contemporary aspects of human existence and the ambition to project desirable futures. Mindful of the cultural implications of technology, projects are developed with the user at the centre and a critical appreciation of social trends, reflecting a humanistic teaching and learning mode running across the scheme’s four design disciplines.

 

The total credit requirement for graduation is 124, including 30 credits of General University Requirements Subjects, 20 of common Compulsory Subjects and 74 of Discipline-Specific Subjects and Electives.

Entrance Requirements and Subject Weightings

Satisfy the University's General Entrance Requirements.

 

The School of Design welcomes applications from students with a board range of academic and cultural interests. Student applications from both Arts and Sciences streams are accepted, and those who have an interest in design, liberal studies, visual arts and/or other cultural and technology disciplines are encouraged to apply to the programme.


There is no compulsory subject requirement. Preferred subject(s) with the highest weighting for admission score calculation include(s):

  • Chinese Language
  • English Language
  • Mathematics
  • Liberal Studies
  • Design and Applied Technology
  • Visual Arts

Applied Learning Subjects:

  • Multimedia Entertainment Studies
  • New Media Communication Strategies
  • Marketing and Online Promotion
  • Image Design
  • Interior Design
  • Innovative Product Design
  • Film and Video / Film and Video Studies

Relevant Applied Learning subject(s) that can be considered for meeting the University entrance requirement and admission score calculation is/are:

  • Multimedia Entertainment Studies
  • Mobile and Online Apps Development
  • Medical Laboratory Science
  • New Media Communication Strategies
  • Marketing in Global Trade
  • Jewellery Arts and Design
  • Jewellery and Accessories Design
  • Marketing and Online Promotion
  • Magazine Editing and Production
  • Practical Psychology
  • TV Infotainment Production / Infotainment Production
  • Public Relations and Communication
  • Public Relations and Advertising
  • Radio Host and Programme Production
  • Internet of Everything Application
  • Computer Game and Animation Design
  • Commercial Comic Art
  • Entrepreneurship for SME
  • Electronic Product Design in Action
  • Business Data Analysis
  • Applied Psychology
  • Applied Business Research
  • Building Technology
  • Environmental Engineering
  • Image Design
  • Interior Design
  • Innovative Product Design
  • Fashion Image Design
  • Film and Video / Film and Video Studies

Other Information

  • Only applicants who choose this programme as their Band A choice throughout the application process, and fulfil the University's minimum entrance requirements, will be considered.
  • All applicants are required to declare their intended choice of programme Major before the aptitude test stage. 
  • For the BA (Hons) in Advertising Design, BA (Hons) in Communication Design and BA (Hons) in Environment and Interior Design, only those applicants who participate in the aptitude test and portfolio submission in mid/end May of the same year will be considered.
  • For the BA (Hons) in Product Design, only those applicants who participate in the aptitude test in mid/end May of the same year will be considered.
  • Applicants who passed the aptitude test and with top HKDSE scores (among the top 25% prioritisation score range as a whole) will be directly offered a place in the Scheme, without having to attend an interview.

Admission Score Calculation

Admission Score Calculation Mechanism for the Current Admission Exercise

Any Best 5 Subjects

(Click here for an explanation)

Average HKDSE Scores of Admittees

2016-17: 20.4 (Chinese & English Languages + Any Best 3 Subjects)

2017-18: 21.4 (Any Best 5 Subjects)

2018-19: 20.9 (Any Best 5 Subjects)

 


(Click here for an explanation)

Enquiries

For further programme information, please contact:
The General Office (tel: 2766 5436; email: sdconnie@polyu.edu.hk).

Student Message


香港理工大學設計學院被譽為亞洲數一數二的權威設計學院,而其獨特的課程設計也可謂名不虛傳。導師在課堂中不單教授設計技巧,更加注重學生的獨立思考能力及設計過程細節的全面培訓,積極啓發學生的創作靈感,並強調理論與實踐必須互相結合,學系甚至讓學生有機會直接與真實客戶溝通及完成有關設計任務,從而取得學以致用的研習成效。設計學院資源充足,設備齊全,各種多元化的工作室亦有助學生完成心中所希望創作的設計模型原貌。

 

理大也積極鼓勵學生作多元化發展,在個人歷時一年的上莊過程中,我和同學一起舉辦過許多不同的活動,從中培養互相合作與溝通協調的技巧,進而提高了大家的組織能力,與此同時更建立了彼此深厚的友誼,為我在理大的生活添上絢麗精彩的一筆。


周翃宇



During my first year at PolyU I acquired useful and valuable design knowledge and skills. Basic advertising principles were taught, allowing us to understand more about the advertising industry. Toolbox courses, which gave us technical training in areas such as hand and digital visualisation skills, were also offered. I enjoyed learning these skills because they allowed me to execute my ideas in various design projects. I am looking forward to the new series of toolbox courses in my second year.

 

I enjoy the learning environment and atmosphere here. The facilities are very good. We are always able to gain enough technical help when doing design projects. The tutors and students have good and close relationships, with the tutors always sharing their design experience with us and encouraging us to explore more. If you become a student here you will dare to try new things and be very willing to learn from your classmates.


Cheung Chun Sin



Additional Documents Required


Portfolio Information Sheet

Download


Interview Arrangement


Date: (1) Aptitude test is scheduled in mid/end May before the announcement of HKDSE results for admission to all programmes majors; and (2) online portfolio submission in mid/end May for admission to BA(Hons) Advertising Design, BA(Hons) Communication Design and BA(Hons) in Environment and Interior Design; and (3) admission interview is scheduled in mid/end July after the announcement of HKDSE results.
Mode:Aptitude test and/or online portfolio submission, and interview (with portfolio presentation)
Aims:

To understand the potential of applicants for Advertising Design, Environment and Interior Design, Product Design or Communication Design at the degree level, to ascertain whether their expectations match what the programme/career path can provide and to evaluate their language, communication and interpersonal skills.

Medium:English
Duration:

Aptitude test (2-3 hours), Interview (about 15 minutes)

Remark:
  • Only those applicants who choose this programme as their Band A choice throughout the application process, and have fulfilled the University’s minimum entrance requirements, will be considered.
  • All applicants are required to declare their intended choice of programme major before the aptitude test stage.
  • For BA(Hons) in Advertising Design, BA(Hons) in Communication Design and BA(Hons) in Environment and Interior Design, only those applicants who have participated in the aptitude test and submitted an online portfolio in mid/end May of the year will be considered.
  • For BA(Hons) in Product Design, only those applicants who have participated in the aptitude test in mid/end May of the year will be considered. 
  • If the applicants choose this programme as their Band A choice, they will be considered for admission interviews according to their performance in the aptitude test (and/or online portfolio submission) and the best 5 HKDSE subject scores. Applicants who passed the aptitude test and with top HKDSE scores (among the top 25% prioritisation score range as a whole) will be directly offered a place in the Scheme, without having to attend an interview.
  • Applicants should make themselves available for the scheduled aptitude test and admission interview. Rescheduling will NOT be permitted.

 

Important dates:

Mid/End March – admission schedule will be sent via email

Early/Mid April – applicants to declare the interned choice of study

Mid/End May – aptitude test

Mid/End May – online portfolio submission for admission to BA(Hons) Advertising Design, BA(Hons) Communication Design and BA(Hons) Environment and Interior Design

Mid July – HKDSE results announcement

Mid to End July – admission interview