Sept 2021 EntryProgramme code: JS3569
BSc (Arch), AA Dipl, RIBA, SAR
Programme Leader, BA(Hons) in Advertising Design
Programme Leader, BA(Hons) in Communication Design
Programme Leader, BA(Hons) in Environment and Interior Design
B(Arch) MSc Urbanism TUD, PhD TUD
Programme Leader, BA(Hons) in Product Design
PhD, MA, BA(Hons), FIDSHK
Students will be awarded one of the following titles upon successful completion of the graduation requirements of the discipline concerned:
Programme Aims & Learning Outcomes
The BA(Hons) Scheme in Design aims to educate innovative and mindful problem-solvers who are sensitive to social needs, and to equip them with the necessary intellectual, technical and managerial skills to facilitate their development as designers who will shape contemporary culture and invent desirable futures.
Students applying for the Scheme may choose between four design disciplines:
The BA(Hons) Scheme in Design offers students a design education that is attuned to social trends and sensitive to change. The School encourages students to think critically, learn independently and in teams, and experiment with dynamic, multilayered design processes that encourage them to weave culture and industry strands into appropriate social narratives.
The School also encourages the development of creative thinking through independent learning, experimentation with creative and contextual research processes and the questioning of existing design paradigms. The programme provides students with opportunities to participate in international collaborative projects and enrol in student exchange programmes. The School’s close relationship with the design industry allows students to engage in real-world design projects with input from the industry, along with summer industry internships.
Graduates of the BA(Hons) in Advertising Design can pursue careers in the advertising industry as art directors, copywriters, interactive designers, account executives and marketing executives.
Graduates from BA(Hons) in Communication Design can pursue design careers covering corporate identity, publications, Web design, environmental graphic design, exhibitions and packaging, and newly emerging areas such as information design, motion graphics for television and film and interaction and user experience design.
Graduates of the BA(Hons) in Environment and Interior Design can pursue careers in interior architecture professions and related design industries. Graduates possess knowledge of how interior design intersects with other spatial and environmental disciplines in the design of the built environment, providing a gateway to further educational opportunities in landscape design, urban design and architecture. Graduates are able to choose from a wide range of career paths in spatial and environmental design.
Graduates of the BA(Hons) in Product Design can pursue careers as industrial/product designers, product stylists, concept innovators, design managers, entrepreneurs, designers for product manufacturers and trading companies, or product design consultants.
The BA(Hons) Scheme in Design is typically undertaken over four years of full-time study.
The core subjects of the issue-based design studio address contemporary aspects of human existence and the ambition to project desirable futures. Mindful of the cultural implications of technology, projects are developed with the user at the centre and a critical appreciation of social trends, reflecting a humanistic teaching and learning mode running across the scheme’s four design disciplines.
The total credit requirement for graduation is 124, including 30 credits of General University Requirements Subjects, 23 of common Compulsory Subjects and 71 of Discipline-Specific Subjects and Electives.
Satisfy the University's General Entrance Requirements.
The School of Design welcomes applications from students with a broad range of academic and cultural interests. Student applications from both arts and sciences streams are accepted, and those who have an interest in design, liberal studies, visual arts and/or other cultural and technology disciplines are encouraged to apply to the programme.
There is no compulsory subject requirement. Preferred subject(s) with the highest weighting for admission score calculation include(s):
Applied Learning Subjects:
Relevant Applied Learning subject(s) that can be considered for meeting the University entrance requirement and admission score calculation is/are: