Sept 2021 EntryProgramme code: JS3894
120 (plus 3 training credits)
Dr TAM Lai-ming Jackie
BSc, MSc, PhD
Deputy Programme Leader
Dr CHAN Ting Yan Winslet
Programme Aims & Learning Outcomes
This programme provides students with:
The programme focuses on the development of practical skills and academic and professional knowledge. It places a strong emphasis on interactive and student-centred learning methods, including case studies, role playing and simulation exercises. It offers a wide range of subject choices, including Consumer Behaviour, Integrated Marketing Communications, Social Media Marketing, Marketing Research, Services Marketing, Digital Marketing and Marketing Management in China.
All students in the Faculty of Business are encouraged to participate in the Whole Person Development Programme (WPDP), which includes a wide range of extracurricular activities such as leadership training camps, peer tutoring mentorship, and overseas and Chinese mainland exchanges. Each student is assigned a professional mentor, who is an experienced executive or manager in the business world. Mentors provide advice and support and help students to plan their careers and prepare for their first jobs after graduation.
Subject to availability, BBA students can spend a semester studying at another university overseas or in the Chinese mainland and have the credits counted towards their PolyU degree.
Marketing students are well equipped with both theoretical and practical experience upon graduation. Our students and graduates have a remarkable track record of obtaining awards in open competitions.
Work-Integrated Education (WIE)
To graduate, every student must complete 100 hours (3 training credits) of WIE. The Department has developed opportunities for students to work in firms either during the summer or as part-timers. Summer placements can be found in Hong Kong, the Chinese mainland or overseas. These, and other forms of work experience, can count towards the WIE requirements.
This programme is recognised by the following professional bodies:
* Recognition is subject to accreditation assessment.
Marketing graduates qualify for a wide variety of employment opportunities, including in account management, advertising, marketing research, marketing/product/brand management, customer service, public relations, consumer affairs and protection.
This is a very flexible programme that offers opportunities to study various marketing areas.
Year One covers the university core curriculum and fundamental business subjects, such as Healthy Lifestyle, Leadership & Intra-Personal Development, Introduction to Psychology, Introduction to Business Analytics, Introduction to Economics, Introduction to Statistics for Business, Introduction to Marketing, along with Language and Communication Requirements subjects.
From Year Two onwards, students continue their general business education with subjects such as Management and Organisation, Corporate Social Responsibility, and study marketing in greater depth through subjects such as Consumer Behaviour, Marketing Research, Global Marketing, Business to Business Marketing, Marketing Strategy and Product Management. They can structure their own study paths through a selection of Electives, including Social Media Marketing, Services Marketing, Digital Marketing, Sales and Distribution Management and Strategic Brand Management. Students also have the chance to integrate their marketing knowledge through a Marketing Capstone Project.
Along with a Major in Marketing, students can take a Minor, either in another business discipline or in a non-business discipline.
Information on the subjects offered can be obtained at www.polyu.edu.hk/mm.
Satisfy the University's General Entrance Requirements.
There is no compulsory subject requirement. Preferred subject(s) with the highest weighting for admission score calculation include(s):