Bachelor of Arts (Honours) Scheme in Design
設計學(榮譽)文學士組合課程


Sept 2022 Entry

Programme code: JS3569

Duration & Credit Requirement

Duration and Credit Requirement


Mode of Study
Full-time
Normal Duration

4 years

Credit Required for Graduation

124

Scheme/Programme Intake
81 (The quota is indicative only and subject to changes or confirmation)
Fund Type
Government-Funded
Scheme/Programme Leader(s)

Scheme Leader
Peter Hasdell
BSc (Arch), AA Dipl, RIBA, SAR

Remarks
  • Students will be awarded one of the following awards upon successful completion of the graduation requirements of the programme concerned:
    • BA (Hons) in Design (Advertising Design)
    • BA (Hons) in Design (Environmental Design)
    • BA (Hons) in Design (Information Design)
    • BA (Hons) in Design (Interaction Design)
    • BA (Hons) in Design (Interior Design)
    • BA (Hons) in Design (Media Design)
    • BA (Hons) in Design (Product Design)
    • BA (Hons) in Design (Service Design)
    • BA (Hons) in Design (Social Design)
  • Students are subject to further assessment criteria i.e. students' own choice, students' portfolio evaluation, interview performance, GPA and individual subject results in selection of awards at the end of their Year One study.
  • The option of Secondary Major in Innovation and Entrepreneurship (IE) is available to the students within BA (Hons) Scheme in Design.
  • The option of Secondary Major in AI and Data Analytics (AIDA) is available to the students who will enrol in BA (Hons) in Design (Product Design) or BA (Hons) in Design (Interaction Design).
  • Admission to the Secondary Major is on competitive basis and subject to a different credit requirement for graduation. Please see "Secondary Major Details" section.

 

Other Information:

  • Only applicants who select this programme as their Band A or B choice will be considered.
  • Applicants are required to submit a portfolio in June.
  • Upon the release of the HKDSE results, applicants will be shortlisted for interviews. Shortlisted applicants will be invited for an individual interview with their physical/digital portfolio, along with prototypes or models (if applicable). Preference will be given to Band A applicants.
  • To recognise applicants with outstanding performance in HKDSE, the programme will directly offer places to those scoring in the top 25%, waiving the interview requirement for these applicants.

Aims & Characteristics

Aims and Characteristics

Programme Aims & Learning Outcomes

The BA (Hons) Scheme in Design equips students with the skills, knowledge, and abilities necessary to become the designers of tomorrow. The Scheme emphasises the integration of design and its relevance to society, the needs of a changing world, digital readiness and technological integration with the digital world, the growing need for design entrepreneurship and innovation, and the need for future designers to possess inter-disciplinary capabilities.

 

In addition to developing core design skills, students develop the ability to think critically, learn independently, explore multi-layered design processes, conduct design exploration, work individually and in teams, develop social and cultural understanding, seek technical solutions to design problems, work with others outside of design, and pursue new design directions and solutions that extend their creative ability.

 

The uniquely structured Scheme enables students to choose personalised study pathways to develop their unique skills and abilities. It offers an integrated and holistic approach that leads students from general to specialised education in nine different Design Specialisms: Advertising Design, Environmental Design, Information Design, Interaction Design, Interior Design, Media Design, Product Design, Service Design, and Social Design.

 

International perspectives and opportunities enable students to learn about design in other contexts. The Scheme includes overseas exchange opportunities, study trips, internship and collaborations. The School’s close connections with the regional design industry allow students to participate in real-world design projects with direct input from the industry, as well as undertaking summer industry internships.

 

Programme Characteristics

Students applying for the Scheme may choose from nine Design Specialisms:

  • BA (Hons) in Design (Advertising Design)
  • BA (Hons) in Design (Environmental Design)
  • BA (Hons) in Design (Information Design)
  • BA (Hons) in Design (Interaction Design)
  • BA (Hons) in Design (Interior Design)
  • BA (Hons) in Design (Media Design)
  • BA (Hons) in Design (Product Design)
  • BA (Hons) in Design (Service Design)
  • BA (Hons) in Design (Social Design)

 

The Scheme is ranked among the top design programmes in the world. Admission is highly competitive. We welcome candidates who are dedicated to becoming aspiring designers. Are you an expert in conceptualising spatial design? Are you a master in communication and producing high-quality visual content? Do you have unique ideas for improving the use and design of everyday products? Do you find it easy to imagine new services, innovation and entrepreneurial opportunities in the social and cultural sectors?

 

Qualifying applicants must have a strong interest in design and possess creative curiosity, good visual skills and abilities, skills in three-dimensional or mixed media, the ability to explore and develop ideas, and the capacity to solve problems. They will be interested in how design can address issues in today’s society and contribute to making the world a better place.

 

Characteristics of Scheme-based Admission

Students first follow a common curriculum under the Scheme.

 

This Scheme-based admission serves as an undeclared track. It offers students' approximately a year to identify their area(s) of interest and career aspirations, which facilitates their Major programme selection.

 

The decision to admit a student to a major will be made by the School based on the student's own choice, portfolio evaluation, interview performance, GPA and individual subject result. Students will be asked to rank their major choices (from the most preferred one to the least) during the semester 2 (probably before final examination) of their Year One study for the School's consideration and approval.

Recognition & Prospects

Recognition and Prospects

Career Prospects

Our broad-based education approach nurtures all-round design talents with robust design skills who are ready for a wide range of career paths in design.

 

Graduates of the BA (Hons) in Design (Advertising Design) can pursue careers in the advertising industry as art directors, copywriters, marketing/digital marketing executives, interactive advertising directors, account executives, and electronic commerce managers.

 

Graduates of the BA (Hons) in Design (Environmental Design) can build careers as architectural designers, spatial designers, experts in ecology and conservation, urban space designers, landscape designers, and consultants for sustainability design.

 

Graduates from BA (Hons) in Design (Information Design) can seek careers as designers in corporate identity and publications, web designers, graphic designers, exhibition and packaging designers, information designers, and motion graphic designers.

 

Graduates of the BA (Hons) in Design (Interaction Design) can become interaction designers, user experience designers, visual designers, game designers, and content generators in innovative fields such as information technology, interactive products and services.

 

Graduates of the BA (Hons) in Design (Interior Design) can pursue careers as interior designers, interior architectural designers, spatial designers, designers in spatial identity and branding, set designers, exhibition designers, furniture and furnishing designers, lighting designers, landscape and interior-scape designers, and experience designers.

 

Graduates of the BA (Hons) in Design (Media Design) can seek careers as filmmakers and producers in the world of digital media, digital entertainment, media production in creative businesses, such as new media, film and animation production, and digital media content production.

 

Graduates of the BA (Hons) in Design (Product Design) can pursue careers as industrial and product designers, product stylists and branding consultants, product systems designers, concept innovators, design managers, designers for product manufacturers, and product design consultants.

 

Graduates of the BA (Hons) in Design (Service Design) can develop careers as service designers, strategic designers, user experience strategists, design consultants, customer experience designers, and start-up entrepreneurs in the fields of mobility, communication, tourism and hospitality, healthcare, finance, retail, education, entertainment, and government.

 

Graduates of the BA (Hons) in Design (Social Design) are equipped to become project designers, creative coordinators, and social entrepreneurs in community-based social and cultural businesses, bottom-up cooperatives, social innovation agencies and inter-disciplinary design consultancies.

Curriculum

Curriculum

The BA (Hons) in Design Scheme is a four-year full-time study honorary degree. All students complete a common Design Foundation in Year 1, followed by a Design Cluster in Year 2, before focusing on their chosen Design Specialism in Year 3 and 4. Each specialism has a dedicated study pathway with some common subjects. Students graduate from the Scheme in one of the following nine Design Specialisms: Advertising Design, Environmental Design, Information Design, Interaction Design, Interior Design, Media Design, Product Design, Service Design, and Social Design.

 

Year 1 Design Foundation: Common Basics

The focus of Year 1 is to provide a broad-based foundation in common design skills, knowledge, and integration to enable students to become creative thinkers. It exposes students to a wide range of design disciplines and approaches covering design history and the theories and techniques necessary for students to succeed in all of the programmes offered by the School of Design. The year introduces students to design thinking processes, design skill-based courses and value-based innovation and design collaboration skills for developing studio projects.

 

Year 2 Design Cluster: Inter-disciplinary Collaborations

Year 2 students select one of four Design Clusters: Communication Design, Environment Design, Product Experience Design, and Service Design. The four clusters provide a broad base of discipline-oriented study in preparation for specialisation in Year 3 and 4. Students in Year 2 develop a range of essential skills through technical courses in digital skills, design theories and culture, and the practice of inter-disciplinary collaborations. Students choose their preferred Design Specialism at the end of Year 2.

 

Year 3 Design Specialism: Discipline Exploration

Year 3 is the first year of discipline-specific study in one of the nine Design Specialisms offered: Advertising Design, Environmental Design, Information Design, Interaction Design, Interior Design, Media Design, Product Design, Service Design, and Social Design. Students explore their chosen Design Specialism through dedicated study pathways in discipline-specific subjects. Compulsory inter-disciplinary subjects, such as design entrepreneurship, encourage cooperation between students of diverse expertise. Design Studios offer a testing ground for the knowledge and skills learned in design projects.

 

Year 4 Design Specialism: Integrative Design

Year 4 is the second year of the Design Specialism. This programme develops students’ critical and professional abilities in design. Students learn to tackle complex design issues through external client-focused and inter-disciplinary studio projects. Students also research and negotiate a final design proposal, known as a Capstone Project, in which they demonstrate their ability to overcome sophisticated and multi-faceted challenges.

 

Students are required to complete a total of 124 credits to graduate, including 30 credits from General University Requirements subjects, 31 from Common Compulsory Subjects, and 63 from Discipline-Specific and Elective Subjects.

Secondary Major Details

Secondary Major Details

The option of Secondary Major in Innovation and Entrepreneurship (IE) is available to the students within BA (Hons) Scheme in Design.

Features

  • Equip outstanding undergraduate students with skills for versatile developments according to their aspirations, ability and interests.
  • Provide a flexible structure for students to gain necessary skill and capability for start-ups.
  • Furnish students with the global language of business and prepare them for opportunities in an increasingly interconnected world.

 

Subjects could be served as double counting:

  • Innovation and Entrepreneurship (IE): Introduction to Marketing, Design for Social and Cultural Business, Interactive Media and Marketing

 

The option of Secondary Major in AI and Data Analytics (AIDA) is available to the students who will enroll in BA (Hons) in Design (Product Design) or BA (Hons) in Design (Interaction Design).

 

Features

  • Nurture new generation of designers to focus on the integration of the emergent technologies in user experience, system thinking, data visualization, prototyping, and game design, meanwhile with sensitivity and understanding about community, culture, and history.
  • Perform contextual reviews and make critical judgment after considering multiple approaches to and possible implications of AI and data analytics in different scenarios.
  • Manipulate various tools in the iterative design process, including research, analysis, ideation, concept development, prototyping, testing, technical implementation, and evaluation.

 

Subjects could be served as double counting:

  • AI and Data Analytics (AIDA): Integrated Capstone Project, Interactive Media and Marketing

 

Remark:
AI and Data Analytics (AIDA): Preference will be given to students with science background particularly physics and/or mathematics core and/or extended mode

 

For the Secondary Major graduation requirement, please refer to Admission Policies of The Hong Kong Polytechnic University for details.

Entrance Requirements & Subject Weightings

Entrance Requirements and Subject Weightings

Satisfy the University's General Entrance Requirements.

 

The School of Design welcomes applications from students with a broad range of academic and cultural interests. Student applications from both arts and sciences streams are accepted, and those who have an interest in design, liberal studies, visual arts and/or other cultural and technology disciplines are encouraged to apply to the programme.


There is no compulsory subject requirement. Preferred subject(s) with the highest weighting for admission score calculation include(s):

  • Chinese Language
  • English Language
  • Mathematics
  • Liberal Studies
  • Design and Applied Technology
  • Visual Arts

Applied Learning Subjects:

  • Creative Advertising
  • Film and Video / Film and Video Studies
  • Image Design
  • Innovative Product Design
  • Interior Design
  • Marketing and Online Promotion
  • Multimedia Entertainment Studies
  • New Media Communication Strategies

Relevant Applied Learning subject(s) that can be considered for meeting the University entrance requirement and admission score calculation is/are:

  • Applied Business Research
  • Applied Psychology
  • Building Technology
  • Commercial Comic Art
  • Computer Game and Animation Design
  • Creative Advertising
  • Data Application for Business / Business Data Analysis
  • Display and Jewellery Design
  • Electronic Product Design in Action
  • Entrepreneurship for SME
  • Environmental Engineering
  • Fashion Image Design / Fashion and Image Design
  • Film and Transmedia
  • Film and Video / Film and Video Studies
  • Image Design
  • Innovative Product Design
  • Interior Design
  • Internet of Everything Application
  • Jewellery and Accessories Design
  • Jewellery Arts and Design
  • Magazine Editing and Production
  • Marketing and Online Promotion
  • Marketing in Global Trade
  • Medical Laboratory Science
  • Mobile and Online Apps Development
  • Multimedia Entertainment Studies
  • New Media Communication Strategies
  • Practical Psychology
  • Public Relations and Advertising
  • Public Relations and Communication
  • Radio Host and Programme Production
  • TV Infotainment Production / Infotainment Production

Admission Score Calculation

Admission Score Calculation

Admission Score Calculation Mechanism for the Current Admission Exercise

Any Best 5 Subjects

(Click here for an explanation)

Average HKDSE Scores of Admittees

2021/22: 22.2 (Any Best 5 Subjects)


(Click here for an explanation)

Enquiries

Enquiries

For further programme information, please contact
the General Office (tel.: 2766 4353; email: jennifer.lo@polyu.edu.hk).

Student Message

Student Message


香港理工大學設計學院被譽為亞洲數一數二的權威設計學院,而其獨特的課程設計也可謂名不虛傳。導師在課堂中不單教授設計技巧,更加注重學生的獨立思考能力及設計過程細節的全面培訓,積極啓發學生的創作靈感,並強調理論與實踐必須互相結合,學系甚至讓學生有機會直接與真實客戶溝通及完成有關設計任務,從而取得學以致用的研習成效。設計學院資源充足,設備齊全,各種多元化的工作室亦有助學生完成心中所希望創作的設計模型原貌。

 

理大也積極鼓勵學生作多元化發展,在個人歷時一年的上莊過程中,我和同學一起舉辦過許多不同的活動,從中培養互相合作與溝通協調的技巧,進而提高了大家的組織能力,與此同時更建立了彼此深厚的友誼,為我在理大的生活添上絢麗精彩的一筆。


周翃宇



During my first year at PolyU, I acquired useful and valuable design knowledge and skills. Basic advertising principles were taught, enabling us to understand more about the advertising industry. Toolbox courses, which gave us technical training in areas such as hand and digital visualisation skills, were also offered. I enjoyed learning these skills because they allowed me to execute my ideas on various design projects. I am looking forward to the new series of toolbox courses in my second year.

 

I enjoy the learning environment and atmosphere here. The facilities are very good and we are always able to obtain technical help when doing design projects. The tutors and students have good and close relationships, and the tutors always share their design experience with us and encourage us to explore more. If you become a student here, you will try new things and learn a great deal from your classmates.


Cheung Chun Sin



Additional Documents Required

Additional Documents Required


Portfolio Information Sheet

Download


Interview Arrangement

Interview Arrangement


Date: Admission interviews are scheduled after the announcement of HKDSE results.
Mode:Portfolio submission (MUST) and interview with portfolio presentation
Aims:

1. To understand the potential of applicants for the BA(Hons) in Design at the degree level

2. To ascertain whether applicants’ expectations of the programme/career path match what we aim to provide

3. To evaluate the language, communication and interpersonal skills of the applicants.

Medium:English
Duration:

Portfolio submission (MUST); interview with portfolio presentation (about 15-20 minutes)

Remark:
  • Only Band A and B applicants will be considered for admission.
  • Applicants are required to submit a portfolio in June.
  • Upon the release of HKDSE results, applicants will be shortlisted for interview. Shortlisted applicants will be invited for an individual interview with their physical/digital portfolio, along with prototypes or models (if applicable). Preference will be given to Band A applicants.
  • To recognise applicants with outstanding performance in HKDSE, the programme will directly offer a place to those scoring in the top 25%, waiving the interview requirement.

 

 

Important dates:

Mid-/end of March – Admission schedule/details announced via email

Mid-June – Portfolio submission

Mid July – HKDSE results announced

Mid-/end of July – Admission interviews