Sept 2022 EntryProgramme code: JS3569
BSc (Arch), AA Dipl, RIBA, SAR
Programme Aims & Learning Outcomes
The BA (Hons) Scheme in Design equips students with the skills, knowledge, and abilities necessary to become the designers of tomorrow. The Scheme emphasises the integration of design and its relevance to society, the needs of a changing world, digital readiness and technological integration with the digital world, the growing need for design entrepreneurship and innovation, and the need for future designers to possess inter-disciplinary capabilities.
In addition to developing core design skills, students develop the ability to think critically, learn independently, explore multi-layered design processes, conduct design exploration, work individually and in teams, develop social and cultural understanding, seek technical solutions to design problems, work with others outside of design, and pursue new design directions and solutions that extend their creative ability.
The uniquely structured Scheme enables students to choose personalised study pathways to develop their unique skills and abilities. It offers an integrated and holistic approach that leads students from general to specialised education in nine different Design Specialisms: Advertising Design, Environmental Design, Information Design, Interaction Design, Interior Design, Media Design, Product Design, Service Design, and Social Design.
International perspectives and opportunities enable students to learn about design in other contexts. The Scheme includes overseas exchange opportunities, study trips, internship and collaborations. The School’s close connections with the regional design industry allow students to participate in real-world design projects with direct input from the industry, as well as undertaking summer industry internships.
Students applying for the Scheme may choose from nine Design Specialisms:
The Scheme is ranked among the top design programmes in the world. Admission is highly competitive. We welcome candidates who are dedicated to becoming aspiring designers. Are you an expert in conceptualising spatial design? Are you a master in communication and producing high-quality visual content? Do you have unique ideas for improving the use and design of everyday products? Do you find it easy to imagine new services, innovation and entrepreneurial opportunities in the social and cultural sectors?
Qualifying applicants must have a strong interest in design and possess creative curiosity, good visual skills and abilities, skills in three-dimensional or mixed media, the ability to explore and develop ideas, and the capacity to solve problems. They will be interested in how design can address issues in today’s society and contribute to making the world a better place.
Characteristics of Scheme-based Admission
Students first follow a common curriculum under the Scheme.
This Scheme-based admission serves as an undeclared track. It offers students' approximately a year to identify their area(s) of interest and career aspirations, which facilitates their Major programme selection.
The decision to admit a student to a major will be made by the School based on the student's own choice, portfolio evaluation, interview performance, GPA and individual subject result. Students will be asked to rank their major choices (from the most preferred one to the least) during the semester 2 (probably before final examination) of their Year One study for the School's consideration and approval.
Our broad-based education approach nurtures all-round design talents with robust design skills who are ready for a wide range of career paths in design.
Graduates of the BA (Hons) in Design (Advertising Design) can pursue careers in the advertising industry as art directors, copywriters, marketing/digital marketing executives, interactive advertising directors, account executives, and electronic commerce managers.
Graduates of the BA (Hons) in Design (Environmental Design) can build careers as architectural designers, spatial designers, experts in ecology and conservation, urban space designers, landscape designers, and consultants for sustainability design.
Graduates from BA (Hons) in Design (Information Design) can seek careers as designers in corporate identity and publications, web designers, graphic designers, exhibition and packaging designers, information designers, and motion graphic designers.
Graduates of the BA (Hons) in Design (Interaction Design) can become interaction designers, user experience designers, visual designers, game designers, and content generators in innovative fields such as information technology, interactive products and services.
Graduates of the BA (Hons) in Design (Interior Design) can pursue careers as interior designers, interior architectural designers, spatial designers, designers in spatial identity and branding, set designers, exhibition designers, furniture and furnishing designers, lighting designers, landscape and interior-scape designers, and experience designers.
Graduates of the BA (Hons) in Design (Media Design) can seek careers as filmmakers and producers in the world of digital media, digital entertainment, media production in creative businesses, such as new media, film and animation production, and digital media content production.
Graduates of the BA (Hons) in Design (Product Design) can pursue careers as industrial and product designers, product stylists and branding consultants, product systems designers, concept innovators, design managers, designers for product manufacturers, and product design consultants.
Graduates of the BA (Hons) in Design (Service Design) can develop careers as service designers, strategic designers, user experience strategists, design consultants, customer experience designers, and start-up entrepreneurs in the fields of mobility, communication, tourism and hospitality, healthcare, finance, retail, education, entertainment, and government.
Graduates of the BA (Hons) in Design (Social Design) are equipped to become project designers, creative coordinators, and social entrepreneurs in community-based social and cultural businesses, bottom-up cooperatives, social innovation agencies and inter-disciplinary design consultancies.
The BA (Hons) in Design Scheme is a four-year full-time study honorary degree. All students complete a common Design Foundation in Year 1, followed by a Design Cluster in Year 2, before focusing on their chosen Design Specialism in Year 3 and 4. Each specialism has a dedicated study pathway with some common subjects. Students graduate from the Scheme in one of the following nine Design Specialisms: Advertising Design, Environmental Design, Information Design, Interaction Design, Interior Design, Media Design, Product Design, Service Design, and Social Design.
Year 1 Design Foundation: Common Basics
The focus of Year 1 is to provide a broad-based foundation in common design skills, knowledge, and integration to enable students to become creative thinkers. It exposes students to a wide range of design disciplines and approaches covering design history and the theories and techniques necessary for students to succeed in all of the programmes offered by the School of Design. The year introduces students to design thinking processes, design skill-based courses and value-based innovation and design collaboration skills for developing studio projects.
Year 2 Design Cluster: Inter-disciplinary Collaborations
Year 2 students select one of four Design Clusters: Communication Design, Environment Design, Product Experience Design, and Service Design. The four clusters provide a broad base of discipline-oriented study in preparation for specialisation in Year 3 and 4. Students in Year 2 develop a range of essential skills through technical courses in digital skills, design theories and culture, and the practice of inter-disciplinary collaborations. Students choose their preferred Design Specialism at the end of Year 2.
Year 3 Design Specialism: Discipline Exploration
Year 3 is the first year of discipline-specific study in one of the nine Design Specialisms offered: Advertising Design, Environmental Design, Information Design, Interaction Design, Interior Design, Media Design, Product Design, Service Design, and Social Design. Students explore their chosen Design Specialism through dedicated study pathways in discipline-specific subjects. Compulsory inter-disciplinary subjects, such as design entrepreneurship, encourage cooperation between students of diverse expertise. Design Studios offer a testing ground for the knowledge and skills learned in design projects.
Year 4 Design Specialism: Integrative Design
Year 4 is the second year of the Design Specialism. This programme develops students’ critical and professional abilities in design. Students learn to tackle complex design issues through external client-focused and inter-disciplinary studio projects. Students also research and negotiate a final design proposal, known as a Capstone Project, in which they demonstrate their ability to overcome sophisticated and multi-faceted challenges.
Students are required to complete a total of 124 credits to graduate, including 30 credits from General University Requirements subjects, 31 from Common Compulsory Subjects, and 63 from Discipline-Specific and Elective Subjects.
The option of Secondary Major in Innovation and Entrepreneurship (IE) is available to the students within BA (Hons) Scheme in Design.
Subjects could be served as double counting:
The option of Secondary Major in AI and Data Analytics (AIDA) is available to the students who will enroll in BA (Hons) in Design (Product Design) or BA (Hons) in Design (Interaction Design).
Subjects could be served as double counting:
AI and Data Analytics (AIDA): Preference will be given to students with science background particularly physics and/or mathematics core and/or extended mode
For the Secondary Major graduation requirement, please refer to Admission Policies of The Hong Kong Polytechnic University for details.
Satisfy the University's General Entrance Requirements.
The School of Design welcomes applications from students with a broad range of academic and cultural interests. Student applications from both arts and sciences streams are accepted, and those who have an interest in design, liberal studies, visual arts and/or other cultural and technology disciplines are encouraged to apply to the programme.
There is no compulsory subject requirement. Preferred subject(s) with the highest weighting for admission score calculation include(s):
Applied Learning Subjects:
Relevant Applied Learning subject(s) that can be considered for meeting the University entrance requirement and admission score calculation is/are: