Bachelor of Business Administration (Honours) in Marketing
市場學(榮譽)工商管理學士學位


Sept 2019 Entry

Programme code: 02402-SYK

Duration and Credit Requirement


Mode of Study
Full-time
Normal Duration

2 years

Credits Required for Graduation

66-75 (plus 3 training credits)

Programme Intake
23 senior year places
Fund Type
Government-Funded
Consider Second Choice Applications
Yes, but preference will be given to first choice applications.
Programme Leader(s)

Programme Leader

Dr TAM Lai-ming Jackie

BSc, MSc, PhD

 

Deputy Programme Leader

Dr CHEN Siok-ngoh Ivy

BAcc, MBA, PhD

Remarks
  • As the 2019/20 Academic Year is the start of the 2019-2022 triennium for which UGC-funded programmes are still subject to the Legislative Council's approval, the number of student intake places shown in this web page is indicative only and subject to change or confirmation at a later date.
  • This programme is offered within the BBA(Hons) Scheme.
  • The curriculum of this programme, including the credit requirements, is subject to review.
  • The exact study duration and number of credits to be transferred will depend on the entry qualification of individual AD/HD admittees.

Aims and Characteristics

Programme Aims

This programme provides students with:
 

  • A well-rounded business education;
  • Competence in the analysis, planning, implementation and control of marketing decisions;
  • Analytical ability and research competence;
  • The ability to communicate, interact and intervene in the integrative role that is ascribed to marketing;
  • Appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and
  • Literacy in the use of information systems and technology relevant to marketing.

 

 

Characteristics

The programme focuses on the development of practical skills and academic and professional knowledge. It places a strong emphasis on interactive and student-centred learning methods, including case studies, role playing and simulation exercises. It offers a wide range of subject choices, including Consumer Behaviour, Integrated Marketing Communications, Marketing Research, Services Marketing, Internet Marketing and Marketing Management in China.
 

All students within the Faculty of Business are encouraged to participate in the Whole Person Development Programme (WPDP), which includes a wide range of extracurricular activities such as leadership training camps, peer tutoring mentorship, and overseas and Chinese mainland exchanges.
 

Students can be attached to mentors, experienced executives or managers in the business world who provides advice and support and helps students to plan their careers and prepare for their first jobs after graduation.
 

Subject to availability, BBA students can spend a semester studying at another university overseas or in the Chinese mainland and have the credits counted towards their PolyU degree.
 

Marketing students are well equipped with both theoretical and practical experience upon graduation. Our students and graduates have a remarkable track record of obtaining awards from open competitions.
 

The Department has also developed opportunities for students to work in firms either during the summer vacation or as part-timers to fulfil 100 hours (3 training credits) of Work-Integrated Education (WIE) requirement. Summer replacements may be found in Hong Kong or the Chinese mainland or overseas. These, and other forms of work experience, can count towards the WIE requirement.

Curriculum

Students will be admitted to the senior year of the 4-year degree programme.
 

This is a very flexible programme that offers opportunities to study various marketing areas.
 

Students study business subjects such as Strategic Management and Corporate Social Responsibility, and marketing subjects such as Consumer Behaviour, Marketing Research, Global Marketing, Business to Business Marketing, Marketing Strategy and Product Management. They can structure their own study paths through a selection of Electives including Further Marketing Research, Marketing Channel Management, Internet Marketing, Sales Management and Strategic Brand Management. Students also have the chance to integrate their marketing knowledge through a Marketing Capstone Project.
 

More information on the subjects offered can be obtained here.

Recognition and Prospects

Professional Recognition*

This programme is recognised by the following professional bodies:

  1. The Chartered Institute of Marketing (CIM)
  • BBA (Hons) in Marketing students can register as CIM Affiliate Studying Members directly online with CIM and gain access to a wide range of membership benefits and online resources.

 

  1. Chartered Institute of Management Accountants (CIMA)
  • 4 papers exemption (BA1, BA2, BA3 and E1)

 

  1. Association of Chartered Certified Accountants (ACCA)
  • On completion of BBA (Hons) in Marketing programme, graduates are eligible to apply for exemption from some ACCA papers.

 

* Recognition is subject to accreditation assessment.

 

Career Prospects

Marketing graduates qualify for a wide variety of employment opportunities, including account management, advertising, marketing research, marketing/product/brand management, customer service, public relations, and consumer affairs and protection.

Entrance Requirements

  • An appropriate Associate Degree or Higher Diploma in a relevant discipline with good academic result.
     
  • In addition to academic results, preference will be given to applicants with good performance in the admission test and interview.

Enquiries

For further programme information, please contact:

The General Office (tel: 2766 7114/2766 7370; email: mm.dept@polyu.edu.hk).

Student Message


Like many others who want to make the most of University life, I have taken part in many of the extracurricular activities made available at PolyU, which have substantially enhanced my personal development.

 

Over the years I have been a class representative, an ambassador in the Global Student Ambassador Program and a member of the volunteer team of the faculty of business. My experience of various meetings and events has improved my communication and organization skills, and I have become more culturally aware and open-minded through working with many non-local students along the way.

 

Business competition is a good area for me to test my understanding and competence regarding real business problems, and my skills and knowledge were gained and refined through classroom assignments and activities, and through the array of seminars provided by the departments.

 

All in all, PolyU students are provided with many opportunities and resources to explore themselves. I'm grateful for all of the valuable experiences and insights that I have acquired throughout my study in PolyU, which have enabled me to be confident and to see a prosperous future for myself.


Suen Wai Lam Dana



當完成市場學及管理的高級文憑後,我修讀香港理工大學的市場學學士課程。課程不單只具有很高的銜接性,而且內容極為廣泛及有趣,教學充滿互動的元素,對我而言十分新鮮及吸引。例如在銷售管理課中,我掌握了更專業的推銷技巧;透過企業市場學的課堂,我可以了解更多以企業作為目標顧客的營銷策略,也擴闊了我的眼界。

除了書本和課堂上的學習,我亦把握每個機會,作更全面的發展。去年,我在多達二百名來自本地不同大學的參賽者當中脫穎而出,贏取了全港大學聯校市場策劃比賽(JUOMA)的冠軍,亦因此獲得在跨國時裝網購平台ZALORA的實習機會,接觸有關企業傳播和公關的工作。這些經驗不但豐富了我的知識,也使我認識到不同背景的同學和業界人士,拓展了我的人際網絡,相信對我日後事業的發展大有裨益。

除此之外,幸得理大工商管理學院和管理及市場學系的支持,我可以到英國作半年的交換生,同時亦獲得富衛保險和利豐集團馮氏獎學金。這些都對我的成就作出肯定,使我更有信心和動力在未來繼續追求進步。


Wallace Yau



After just one year of study at PolyU, what I have gained here has totally exceeded my expectations. For instance, I participated in the Joint University Outstanding Marketing Award competition. We competed with many teams from the 8 local universities and won the championship. The competition gave me an opportunity to apply what I have learnt to the real business context. I was also able to work as an intern in a leading e-commerce firm last summer vacation. In addition, I was accepted into the International Exchange Programme to study for one semester in a university in the UK. Added to that, I was awarded an FWD Insurance Scholarship and a Dr Tang Kui Ming Scholarship. PolyU has provided me with the opportunities and resources that will help me realise my potential. PolyU is definitely an outstanding choice.

NG Ka Chun





Additional Documents Required


Transcript / Certificate

Required


Interview Arrangement


Date: Between February and August
Mode:Individual/group interview and written test
Aims:

To evaluate the potential for and interest of applicants in the programme.

Medium:English
Duration:

About 30 minutes

Remark:

Suitable applicants will be invited to interviews. No make-up interviews will be arranged for applicants who fail to attend the scheduled interviews.