Sept 2021 EntryProgramme code: 73432
Dr. OH Jae-Eun
Info Seminar: to be announced
The programme aims to produce idea-driven content designers regardless of their disciplines. It rights the paradigm of confusing creativity based on ideas with fabrication based on technical know-how. With this in mind, students are also taught the necessary technical, entrepreneurial and analytical skills to become self-learning and self-enabling for the successful execution a given creative idea.
The programme facilitates learning in the following areas.
Professional/Academic Knowledge and Skills
Generic Skills for All-roundedness
We facilitate personal growth in students through self-discovery, self-discipline, self-analysis and self-learning. We encourage independent thinking, successful positioning and inventive creation through contextual awareness, imagination, collaboration and knowledge application.
The Programme is a top-up degree. It focuses on non-interactive content creation by way of strengthen basic technical skills in video production and animation in the first year. In the second year, emphasis is placed on shifting the paradigm to think not so much in terms of technical skills but in terms of creating ideas to drive those skills. Students will be placed in real projects, providing real creative media solutions to real clients. Students will also be focusing on developing and executing their Capstone Project within the second year.
General University Requirement (9 credits)
Compulsory Subjects (49 credits)
Two Elective Subjects (6 credits)
Graduates may apply for membership in professional bodies such as the following:
This programme adopts the motto of ‘content is king’ wherein ‘idea will always lead execution’. It trains content designers by giving them the necessary tools to compete in the world of digital media and digital entertainment. Given that intellectual property is a significant source for economic growth, having that winning idea means a chance of being placed in a commanding position.
Transcript / Certificate
Copies of public examination result slip(s) demonstrating applicants' English language proficiency, e.g. HKDSE, HKALE, HKCEE, IELTS, TOFEL, etc. (for reference only)
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All applicants are required to pay a HKD $450 application fee. If you would like to apply for a scholarship, please submit your scholarship application with your university application. Submit your application online here.
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Successful applicants will receive their admission offer online. Admission results are usually announced from late January to May. Scholarship results will be announced at the same time.