Sept 2021 EntryProgramme code: JS3894
120 (plus 3 training credits)
Dr TAM Lai-ming Jackie
BSc, MSc, PhD
Deputy Programme Leader
Dr CHAN Ting Yan Winslet
This programme provides students with:
The programme focuses on the development of practical skills and academic and professional knowledge. It places a strong emphasis on interactive and student-centred learning methods, including case studies, role play and simulation exercises. It offers a wide range of subject choices, including Consumer Behaviour, Integrated Marketing Communications, Social Media Marketing, Marketing Research, Services Marketing, Digital Marketing and Marketing Management in China.
All students within the Faculty of Business are encouraged to participate in the Whole Person Development Programme, which includes a wide range of extracurricular activities such as leadership training camps, peer tutoring mentorship, and overseas and Chinese mainland exchanges. Each student is assigned a professsional mentor who is an experienced executive or manager in the business world who provides advice and support and helps students to plan their careers and prepare for their first jobs after graduation.
Subject to availability, BBA students can spend a semester studying at another university overseas or in the Chinese mainland and have the credits counted towards their PolyU degree.
Marketing graduates are well equipped with both theoretical and practical experience. Our students and graduates have a distinguished track record of obtaining awards in open competitions.
The Department has also secured opportunities for students to work in firms either during the summer vacation or as part-timers to complete 100 hours (3 training credits) of Work-Integrated Education (WIE). Summer replacements may be found in Hong Kong or the Chinese mainland or overseas. These and other forms of work experience count towards the WIE requirement.
This is a very flexible programme that offers opportunities to study various marketing areas.
Year One covers the university core curriculum and fundamental business subjects, such as Healthy Lifestyle, Leadership & Intra-Personal Development, Introduction to Psychology, Introduction to Business Analytics, Introduction to Economics, Introduction to Statistics for Business, and Introduction to Marketing, along with Language and Communication Requirements subjects.
From Year Two onwards, students continue their general business education with subjects such as Management and Organisation and Corporate Social Responsibility, and study marketing in greater depth through subjects such as Consumer Behaviour, Marketing Research, Global Marketing, Business to Business Marketing, Marketing Strategy and Product Management. They can structure their own study paths through a selection of Electives including Social Media Marketing, Services Marketing, Digital Marketing, Sales and Distribution Management and Strategic Brand Management. Students also have the chance to integrate their marketing knowledge through a Marketing Capstone Project.
Along with a Major in Marketing, students can take a Minor in either another business discipline or a non-business discipline.
Information on the subjects offered can be found here.
This programme is recognised by the following professional bodies:
* Recognition is subject to accreditation assessment.
Marketing graduates qualify for a wide variety of employment opportunities, including roles in account management, advertising, marketing research, marketing/product/brand management, customer service, public relations, and consumer affairs and protection.
Transcript / Certificate
Choosing the right programme is a big decision and not everyone is certain of what they want to study. Talk to your teachers, parents and read through faculty and department descriptions to get an idea of what might be right for you. Please find out the details from here.
To apply for PolyU programmes, you are required to fulfil the English language and academic requirements. Please find out the details from here.
All applicants are required to pay a HKD $450 application fee. If you would like to apply for a scholarship, please submit your scholarship application with your university application. Submit your application online here.
Log in to the system frequently to check for updates. You will be informed when additional documents are required. An interview may be necessary, and this is usually arranged online.
Successful applicants will receive their admission offer online. Admission results are usually announced from late January to May. Scholarship results will be announced at the same time.