Bachelor of Business Administration (Honours) in Marketing

Sept 2021 Entry

Programme code: JS3894

Duration & Credit Requirement

Duration and Credit Requirement

Mode of Study
Normal Duration

4 years

Credits Required for Graduation

120 (plus 3 training credits)

Programme Intake
58 (JUPAS and non-JUPAS)
Fund Type
Consider Second Choice Applications
Yes, but preference will be given to first choice applications.
Programme Leader(s)

Programme Leader

Dr TAM Lai-ming Jackie

BSc, MSc, PhD


Deputy Programme Leader

Dr CHAN Ting Yan Winslet


  • This programme is offered within the BBA(Hons) Scheme.
  • The credit requirements of this programme are indicative only. They are subject to review.
  • All BBA(Hons) students must complete a work placement during their studies, either in the summer or during semester time. The Department provides assistance in finding suitable placements.

Aims & Characteristics

Aims and Characteristics

Programme Aims

This programme provides students with:

  • a well-rounded business education;
  • competence in the analysis, planning, implementation and control of marketing decisions;
  • analytical ability and research competence;
  • the ability to communicate, interact and intervene in an integrative way for effective marketing;
  • an appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and
  • literacy in the use of information systems and technology that are relevant to marketing.




The programme focuses on the development of practical skills and academic and professional knowledge. It places a strong emphasis on interactive and student-centred learning methods, including case studies, role play and simulation exercises. It offers a wide range of subject choices, including Consumer Behaviour, Integrated Marketing Communications, Social Media Marketing, Marketing Research, Services Marketing, Digital Marketing and Marketing Management in China.

All students within the Faculty of Business are encouraged to participate in the Whole Person Development Programme, which includes a wide range of extracurricular activities such as leadership training camps, peer tutoring mentorship, and overseas and Chinese mainland exchanges. Each student is assigned a professsional mentor who is an experienced executive or manager in the business world who provides advice and support and helps students to plan their careers and prepare for their first jobs after graduation.


Subject to availability, BBA students can spend a semester studying at another university overseas or in the Chinese mainland and have the credits counted towards their PolyU degree.

Marketing graduates are well equipped with both theoretical and practical experience. Our students and graduates have a distinguished track record of obtaining awards in open competitions.

The Department has also secured opportunities for students to work in firms either during the summer vacation or as part-timers to complete 100 hours (3 training credits) of Work-Integrated Education (WIE). Summer replacements may be found in Hong Kong or the Chinese mainland or overseas. These and other forms of work experience count towards the WIE requirement.



This is a very flexible programme that offers opportunities to study various marketing areas.


Year One covers the university core curriculum and fundamental business subjects, such as Healthy Lifestyle, Leadership & Intra-Personal Development, Introduction to Psychology, Introduction to Business Analytics, Introduction to Economics, Introduction to Statistics for Business, and Introduction to Marketing, along with Language and Communication Requirements subjects.

From Year Two onwards, students continue their general business education with subjects such as Management and Organisation and Corporate Social Responsibility, and study marketing in greater depth through subjects such as Consumer Behaviour, Marketing Research, Global Marketing, Business to Business Marketing, Marketing Strategy and Product Management. They can structure their own study paths through a selection of Electives including Social Media Marketing, Services Marketing, Digital Marketing, Sales and Distribution Management and Strategic Brand Management. Students also have the chance to integrate their marketing knowledge through a Marketing Capstone Project.

Along with a Major in Marketing, students can take a Minor in either another business discipline or a non-business discipline.

Information on the subjects offered can be found here.

Recognition & Prospects

Recognition and Prospects

Professional Recognition*

This programme is recognised by the following professional bodies:

  1. The Chartered Institute of Marketing (CIM)
  • BBA (Hons) in Marketing students are eligible to apply for CIM Affiliate Studying Membership and gain access to a wide range of membership benefits and online resources.


  1. The Chartered Institute of Management Accountants (CIMA)
  •  Exemption from 4 papers (BA1, BA2, BA3 and E1).


  1. THe Association of Chartered Certified Accountants (ACCA)
  • On completion of the BBA (Hons) in Marketing programme, graduates are eligible to apply for exemption from some ACCA papers.


 * Recognition is subject to accreditation assessment.


Career Prospects

Marketing graduates qualify for a wide variety of employment opportunities, including roles in account management, advertising, marketing research, marketing/product/brand management, customer service, public relations, and consumer affairs and protection.

Entrance Requirements

Entrance Requirements

Please click here to view the entrance requirements for non-JUPAS applicants.



For further programme information, please contact:

The General Office (tel.: 2766 7114 / 2766 7370; email:

Student Message

Student Message

Looking back on my time here as a Marketing student, I believe that everything starts with a dream.

PolyU offers a variety of opportunities for students to develop a global perspective and gain real-world business experience. I was selected to be one of the student ambassadors for the International Research Society at the Public Management Conference and the 7th PRME Asia Forum. I was also lucky enough to be appointed as one of the Google student helpers involved in organizing the Empowering Young Entrepreneurs Programme Gala Event.

Marketing is a diverse industry to work in. Ranging from advertising and promotion to brand management, there are various jobs you can take and companies you can work for. Thanks to the recommendations of the Faculty of Business and Department of Management and Marketing, I was able to work for a sizeable organization, namely Microsoft, as the Microsoft Student Partner and Marketing Intern. Working for one of the world’s largest technology companies was amazing. I had the chance to plan and execute large-scale marketing campaigns and was offered freedom in creating promotional materials. This is undoubtedly the most incredible internship experience I have ever had.

Yu Tsz Yin , Joyce










Chau Shuk Man

Additional Documents Required

Additional Documents Required

Transcript / Certificate


Interview Arrangement

Interview Arrangement

Date: Between March and May 2021
Mode:Individual interview (online)

To evaluate the academic potential, motivation and suitability of applicants for the programme.


10 minutes


Selected applicants will be invited for interview.