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Bachelor of Business Administration (Honours) Scheme in Management and Marketing
管理及市場學(榮譽)工商管理學士組合課程


Sept 2022 Entry

Programme code: JS3080

Duration & Credit Requirement

Duration and Credit Requirement


Mode of Study
Full-time
Normal Duration

4 years

Credits Required for Graduation

120 (plus 3 training credits)

Scheme/Programme Intake
97 (JUPAS and non-JUPAS)
Fund Type
Government-Funded
Consider Second Choice Applications
Yes, but preference will be given to first choice applications.
Scheme/Programme Leader(s)

BBA (Hons) in Management

Programme Leader

Dr CHAN Chi-hong Simon
BA (Hons), M.Phil, PhD (PolyU)

Deputy Programme Leader

Dr KO Chi-chung Stephen
BSocSc (Hons), LLM, MBA (CUHK), PhD (PolyU)

 

BBA (Hons) in Marketing

Programme Leader

Dr TAM Lai-ming Jackie
BSc (Hons) (London), Msc (Warwick), PhD (Aston)

Deputy Programme Leader

Dr CHAN Ting Yan Winslet
BA (Hons), PhD (PolyU)

Remarks
  • The credit requirements of this scheme are indicative only. They are subject to review.
  • All students must complete a short work placement during their studies, either in summer or during the semester. The Department provides assistance in finding suitable placements.
  • Students will be awarded one of the following awards upon successful completion of the graduation requirements of the programme concerned: 
    • BBA (Hons) in Management 
    • BBA (Hons) in Marketing 
  • Students are subject to further assessment criteria i.e., students’ own choice, GPA and individual subject results at the end of their Year One study. 
  • The option of Secondary Major in Artificial Intelligence and Data Analytics is available to the students of BBA (Hons) in Management, and BBA (Hons) in Marketing.  Admission to the Secondary Major is on competitive basis and subject to a different credit requirement for graduation.  Please see “Secondary Major Details” section. 

Aims & Characteristics

Aims and Characteristics

Programme Aims

Learning and teaching are our core activities. We are committed to nurturing our students’ professional competence and supporting their all-round development.

Students complete some General University Requirements core and fundamental business subjects at an early stage. They then choose one of the following awards as their specialism for graduation.

 

BBA (Hons) in Management

Management skills are required by all business professionals. As an area of study, management is concerned with how to get the best out of people and other resources.

This programme provides students with a well-rounded business education and training in general management, along with the opportunity to specialise in human resource management. Students are equipped with a wide range of management skills to give them the potential to develop as business leaders in Hong Kong, the Chinese mainland and the region. 

BBA (Hons) in Marketing

This programme provides students with a well-rounded business education; competence in the analysis, planning, implementation and control of marketing decisions; analytical ability and research competence; the ability to communicate, interact and intervene in the integrative role that is ascribed to marketing; appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and literacy in the use of information systems and technology that is relevant to marketing.

All students within the Faculty of Business are encouraged to participate in a range of extracurricular activities, such as leadership training camps, peer tutoring, and mentorship.

If students wish, and subject to availability, they can spend a semester studying at another university overseas or in mainland China, with the credits counted towards their PolyU degree.

Work-Integrated Education (WIE)

To graduate, every student must complete 100 hours (3 training credits) of WIE. The Department offers opportunities for students to work in firms either during the summer vacation or alongside their studies. Summer placements may be available in Hong Kong, in mainland China or overseas. These and other forms of work experience count towards the WIE requirement.

 

Characteristics of Scheme-based Admission 

Students first follow a common curriculum under the Scheme.

It offers students approximately one year to identify their area(s) of interest and career aspirations, which facilitates their Major programme selection. 

The decision to admit a student to a Major programme will be made by the Department based on the student's choice, overall GPA of Year One study, and individual subject results (i.e., MM2021 Management and Organisation and MM2711 Introduction to Marketing). Students will be asked to indicate their choices of Major programme during Semester 2 of their Year One study for the Department's consideration and approval. 

In the event of oversubscription for any of the programmes, the number of students admitted to that programme will be capped at 60% of the number of students in the respective years. 

 

Curriculum

Curriculum

All programmes under the Scheme have the following structure:

  • General University Requirements (GUR)
  • Compulsory Core subjects for all programmes under the Scheme
  • Discipline-specific subjects
  • Free Electives

Year 1 covers the University’s Compulsory Core subjects and fundamental business subjects, along with Broadening subjects and Language and Communication Requirements subjects. This wide exposure to business, management, and marketing disciplines helps students to make an informed choice of award (specialism) for graduation.

From Year 2 onwards, students follow the curriculums of their selected Major programmes. They also have the chance to apply their knowledge through a year-long Capstone Project in their final year of study.

Secondary Major Detail

Secondary Major Details

The option of Secondary Major in AI and Data Analytics (AIDA) is available to the students admitted to the two programmes under the BBA (Hons) Scheme in Management and Marketing.

Features

The curriculum structure of our programmes with a Secondary Major in AIDA is as follows:

  Management Marketing
Discipline-Specific Requirements (DSR) 87 credits 87 credits
Secondary Major Requirements (SMR) 36 credits 36 credits
General University Requirements (GUR) 30 credits 30 credits
Minimum credit requirements for graduation At least 132 credits At least 132 credits

 

9 credits of GUR subjects and 12 credits of SMR subjects can be fulfilled by completing the relevant DSR subjects.

Students are also required to complete 3 training credits in Work-Integrated Education (WIE) in order to graduate.

 

The 87 credits of DSR in Management + AIDA include 81 credits of compulsory subjects and 6 credits of elective subjects, and those in Marketing + AIDA include 84 credits of compulsory subjects and 3 credits of elective subjects.

 

Remarks

Students enjoy the same professional recognition as their counterparts in the respective regular full Major.

Recognition & Prospects

Recognition and Prospects

Professional Recognition*

BBA (Hons) in Management

  1. Hong Kong Institute of Human Resource Management (HKIHRM):
  • Graduates of the BBA(Hons) in Management are eligible to apply for Associate Membership of the Hong Kong Institute of Human Resource Management (HKIHRM), provided that they have passed, in addition to the Core Subjects, at least any THREE of the specialist subjects under the HRM concentration, including Employee Relations, Employment Law, Human Resource Management in China, International HRM, Reward & Performance Management, Staffing and Selection, and Training and Development.
  1. Chartered Institute of Management Accountants (CIMA):
  • Exemption from Entry Level: Operational Level Objective Test papers: E1, P1, F1

* Recognition is subject to accreditation assessment.

 

BBA (Hons) in Marketing

  1. The Chartered Institute of Marketing (CIM)
  • BBA(Hons) in Marketing students are eligible to apply for CIM Affiliate Studying Membership and gain access to a wide range of membership benefits and online resources.

* Recognition is subject to accreditation assessment.

 

Career Prospects

The multidisciplinary nature of these programmes, which foster knowledge and skills in general management, managerial leadership, human resources management, marketing, advertising and digital marketing, maximises the employment opportunities available to graduates. Graduates can take up a wide variety of general management and administrative positions, including those of management trainee, training official, and recruitment official, in various areas, such as customer services, public relations, and consumer affairs and protection.

Entrance Requirements

Entrance Requirements

Please click here to view the entrance requirements for non-JUPAS applicants.

Enquiries

Enquiries

For further programme information, please contact:

The General Office (tel.: 2766 7368 / 2766 7370; email: mm.dept@polyu.edu.hk).

Student Message

Student Message


從中學開始,我已經是商科學生,並對商科抱有濃厚的興趣。其後修讀理工大學的管理學課程,更給予我對商科知識更大的追求熱忱和研究機會。在理工大學的兩年學習生涯中,我得到的不只是更多專業的管理學知識;透過充滿著師生學術思辨交流的課堂研習,我不但學到更多管理學理論在商業社會上的實際應用,還在討論中增強了個人的邏輯思考能力和批判能力。我現在明白到,管理學理論原來並不是書本上的泛泛之談,其實它能廣泛應用在現實生活和商業世界中。在理工大學獲得的寶貴學習經驗,除了令我個人能力有所增值外,更能幫助我實現往後在商界大展拳腳的夢想。


黃浚銘



香港是國際金融中心,市場瞬息萬變、競爭激烈。理大市場學系的課程緊貼社會市場現況,學生在學習理論知識的時候,除了能夠理解、掌握,還要懂得應用這些理論於實際例子,以刺激思考,從而提升個人在職場上的競爭力。

在全人發展的教育理念下,理大為學生提供了豐富的資源,讓我們能參與不同的課外活動、交流及實習計劃。在這四年中,我善用學校的資源,除了參與課程的實習計劃,還與同學組隊參加商業比賽,獲得不少寶貴的經驗。透過理大的學生交流計劃,我更獲得到海外交流的機會,得以體驗外國文化、擴闊國際視野。感謝理大,讓我能與知己朋友相遇,豐富個人閱歷,並在愉快、濃厚的學習氣氛下成長。


Chau Shuk Man



我還記得當初選擇報讀管理學時,原是希望能夠學會從管理學角度解構古代帝王治術。沒料到今天我從管理學中所得到的東西,遠比想像中還要多。在為期三年的課程中,學生不僅要熟讀理論,更需要把所學套用到商場實例中。除了研習書本的知識,學系還鼓勵我們多參與課外活動,力求從實際環境了解管理學的真諦。我選擇了參加商業比賽,從創業計劃思考管理上的問題與對策。管理學是知行並重的學科,它能使一個從未修讀過商科的學生,在修畢有關課程後,得以成為處理實際問題的管理專才。


洪文龍



能夠在理工大學就讀市場系(榮譽)工商管理學士學位使我感到很自豪!學生上課學習的內容不僅是純粹理論性質的東西,與此同時,教授也會用他們累積的經驗幫助我們切切實實地透過大學生商業挑戰比賽、實習、課題研習把個人所學的應用出來!

每當觸及新的市場策略研究題目時,很多時我都會從中遇到不少挑戰和困難,但教授適時的引導和鼓勵卻往往會成為我迎難而上的推動力!當我們見到自己一組同學所完成的研習報告成果時,縱使它不是完美無瑕的,但我們的努力和教授的肯定都會驅使各人更勇於接受挑戰和學習更多新的事物!

此外,我也學會了不單把學習到的理論應用在工作上,更可把它應用在待人處事上。今天我能夠建立具自信和獨特的個性,並對前面的人生道路滿懷期盼,對前景和方向看得更加清晰明確,可說是我在自我提升層面上一個很大的進步。


鄧詠欣



PolyU注重如何使同學有能力實踐創意。除了學習基本的知識和理論之外,我還可透過各種實習和課外活動,從中探索和實現我的職業目標和增進自己待人接物的技巧。在北京實習期間,我從當地的同事身上學習到很多關於中國商貿環境的知識。再者,我有幸獲得了兩項獎學金,而這些獎勵也可說是對我學習成果的肯定。PolyU還提供多個有助擴闊學生國際視野的機會。我作為一個國際學生大使,通過與不同國家的同學溝通不僅可提升我對外國文化的認識,更有助我日後在事業上的發展。


李穎嵐



在圖書館,你可以看到很多藏書,然而作為一個大學生,要令自己懂得與時俱進的新知,總不可能再局限於吸收課本上的知識吧?我相信那些在中學曾修讀商科的同學,在大學一年級要他們應付本學系一般的學科絕對不成問題,市場學要訓練的是學員對身邊事物的觸覺,以及與人交往的溝通能力。通過撰寫不同的課題報告,學系是要我們學習與不同的人分工合作和從中鍛煉個人的溝通和表達技巧;學校為同學提供大量的工作實習機會,鼓勵我們不斷增益人生經歷,勇於嘗試;不斷批判吸收,積極學習。讓理論能夠在現實生活得以實踐,同時可讓同學作全人發展。這既是理大的一貫理念,也是我理想中的大學生活的真實寫照。


徐玉珊



I would say that my university life prepared me very well for a promising career path with good personal growth. The BBA in Management programme at PolyU gave me not only all-round business knowledge but also a variety of opportunities to explore the real world, such as overseas exchange studies, FB CARES programmes and business competitions.

In terms of academic development, I really appreciate PolyU’s commitment to providing students with opportunities for practical application instead of merely learning from classroom teaching. The structure of the programme is designed to help students to grasp theoretical knowledge in various fields of business management at the first stage and thereafter engage in more practical activities in which they initiate projects to apply and integrate what they have learned to solve real world business-related problems or develop business innovations. Students are also encouraged to apply everything they have learned to serve the community through a specific service-learning course.

Apart from my academic studies, I gained whole-person development through participation in various extra-curricular activities. Whether as a peer mentor, student helper, event organizer or group leader, I learned to be a real leader capable of coordinating with people from diverse backgrounds. These activities unleashed my leadership potential while developing my interpersonal skills, which is the key to success in my future career development.

One of my most remarkable experiences was a one-semester exchange study to Tsinghua University’s School of Economics and Management during my penultimate year of study. This exchange experience enabled me to step out my comfort zone to explore the outside world independently while expanding my personal network with outstanding students all over the world. Even more importantly, I experienced the unique academic atmosphere of one of the top universities worldwide. These experiences not only broadened my global horizons, but also helped me to better understand myself.  

In sum, through studying the BBA in Management programme, I was well equipped with a solid foundation of business knowledge, a global horizon, self-motivation, a positive attitude towards challenges and the desire to contribute to the community through my business acumen.


Lo Ka Yue, Joshua



Looking back on my time here as a Marketing student, I believe that everything starts with a dream.

PolyU offers a variety of opportunities for students to develop a global perspective and gain real-world business experience. I was selected to be one of the student ambassadors for the International Research Society at the Public Management Conference and the 7th PRME Asia Forum. I was also lucky enough to be appointed as one of the Google student helpers involved in organizing the Empowering Young Entrepreneurs Programme Gala Event.

Marketing is a diverse industry to work in. Ranging from advertising and promotion to brand management, there are various jobs you can take and companies you can work for. Thanks to the recommendations of the Faculty of Business and Department of Management and Marketing, I was able to work for a sizeable organization, namely Microsoft, as the Microsoft Student Partner and Marketing Intern. Working for one of the world’s largest technology companies was amazing. I had the chance to plan and execute large-scale marketing campaigns and was offered freedom in creating promotional materials. This is undoubtedly the most incredible internship experience I have ever had.


Yu Tsz Yin, Joyce



I proudly present myself as a Management student from PolyU.

The courses in this Bachelor's programme have given me great flexibility to own my learning. With the guidance and experience sharing of various teachers and practitioners via the Department, Faculty and University, I decided on my own stream in management, choosing corresponding courses. I am grateful to be taught by world-class instructors. I have learned about important topics in the field of organisational management. The Department and Faculty actively involved students in connecting and exchanging their ideas with practitioners. This grants me invaluable learning opportunities to understand the context of the workplace. Through my academic and workplace learning, I have become well equipped to compare, analyse and obtain insights. It has been rewarding to conduct research in the business field.

My experience in MM has been great so far, as it provides numerous opportunities to reach out to the world. Demonstrating substantial self-discipline, I was able to travel to Hangzhou China, Singapore and Greece for internships. Proactively spurring my whole-person development, I was able to join programmes that helped me to develop a global vision through exposure to different cultures and communities. This added a lot of value to my learning at MM. It taught me to own my learning, my career and my life.


Ng Ka Yan, Yannie



Having the chance to study at the Hong Kong Polytechnic University was invaluable. This programme gave me opportunities to connect with different people from all around the world and broaden my international insight. Studying in Finland was a memorable experience, helping me to get along with foreign students. Please do not be discouraged by the expense associated with such experiences, because the University supports and encourages us to explore the world through various scholarships.

Loads of extra-curricular activities are available to foster our social well-being. I participated as a society committee member. This not only develops students' communication skills and critical thinking, but also prepares them for future careers in management. I urge each of you to seize the chance to join those activities; you will at least make new friends. I truly appreciate the vision of our university in providing a variety of activities to support students’ personal growth.

Last but not least, I am thankful to all our beloved teaching fellows, as they are always there when we need support for our work. There are also many supporting facilities, such as classrooms and discussion areas, as well as technical assistance. After I graduate this year, I will miss my enriching university life at the Hong Kong Polytechnic University.


Chong Wai Ki, Vicky



My four years at PolyU offered a memorable and rewarding experience of learning, adapting and developing. Before gaining admission to the PolyU BBA programme, I grew without any key interests or specific career goals. However, the curriculum of the Business Management programme allowed me to gain an in-depth knowledge of business organisations and the global marketplace. PolyU also encourages practical learning experiences in workplaces by giving students opportunities to acquire internships and hands-on experience and to apply theories learned and case studies in real-life business settings in preparation for our future career development. PolyU provides an extensive and all-round curriculum that allows students to utilise their academic knowledge for both their personal and their career development.

I admire PolyU for embracing cultural diversity and for its dedication to providing students with a global outlook and international exposure. I am grateful to have been given the opportunity to participate in the Work-Integrated-Education (WIE) programme, taking up an internship in a diamond-focused jewellery company in New York City. This work experience allowed me to realise my passion, and it also acted as a turning point in my career development, leading me to pursue different career pathways suited to my passion and interests.

All of these years of study at PolyU helped me to shape directions and set goals for my future career. PolyU emphasises not only the academic aspect but also the importance of equipping students with a comprehensive skill set and experiences. 

Life is full of uncertainty and things often do not turn out as we planned or expected. However, when life gives you lemons, use them to make lemonade. Graduating from the PolyU BBA programme not only represented the completion of my learning process. Seizing every opportunity to learn and become a well-rounded individual with the right attitude is undoubtedly the key to achieving success. I learned this during the past four years.


Yue Hei To, Odelia



Additional Documents Required

Additional Documents Required


Transcript / Certificate

Required


Interview Arrangement

Interview Arrangement


Date: Between March and May 2021
Mode:Individual interview (online)
Aims:

To evaluate the academic potential, motivation and suitability of applicants for the programme.

Medium:English
Duration:

10 minutes

Remark:

Selected applicants will be invited for interview.