Bachelor of Business Administration (Honours) Scheme in Management and Marketing (Management / Marketing)
管理及市場學(榮譽)工商管理學士組合課程 (管理學 / 市場學)

Sept 2023 Entry

Programme code: JS3080

Duration & Credit Requirement

Duration and Credit Requirement

Mode of Study
Normal Duration

4 years

Credits Required for Graduation

120 (plus 3 training credits)

Scheme/Programme Intake
88 (JUPAS and non-JUPAS)
Fund Type
Scheme/Programme Leader(s)

BBA (Hons) in Management

Programme Leader

Dr CHAN Chi-hong Simon
BA (Hons), M.Phil, PhD (PolyU)

Deputy Programme Leader

Dr KO Chi-chung Stephen
BSocSc (Hons), LLM, MBA (CUHK), PhD (PolyU)


BBA (Hons) in Marketing

Programme Leader

Dr TAM Lai-ming Jackie
BSc (Hons) (London), MSc (Warwick), PhD (Aston)

Deputy Programme Leader

Dr CHAN Ting Yan Winslet
BA (Hons), PhD (PolyU)

  • The credit requirements of this scheme are indicative only. They are subject to review.
  • All students must complete a short work placement during their studies, either in the summer or during the semester. The Department provides assistance in finding suitable placements.
  • Students will be awarded one of the following upon successful completion of the graduation requirements of the programme: 
    • BBA (Hons) in Management 
    • BBA (Hons) in Marketing 
  • Students are subject to further assessment criteria. Students’ own choice, GPA and individual subject results at the end of their Year One study will also be considered. 
  • The option of the Secondary Major in Artificial Intelligence and Data Analytics is available to the students of BBA (Hons) in Management and BBA (Hons) in Marketing programmes.  Admission to the Secondary Major is awarded on a competitive basis and is subject to a different credit requirement for graduation. Please see the “Secondary Major Details” section. 

Aims & Characteristics

Aims and Characteristics

Programme Aims

Learning and teaching are our core activities. We are committed to nurturing our students’ professional competence and supporting their all-round development.

Students complete some General University Requirements, Core and fundamental business subjects at an early stage. They then choose one of the following awards as their specialism for graduation.


BBA (Hons) in Management

Management skills are required by all business professionals. As an area of study, management is concerned with how to maximise the effectiveness of people and other resources within businesses.

This programme provides students with a well-rounded business education and training in general management, along with the opportunity to specialise in human resource management. Students are equipped with a wide range of management skills to give them the potential to develop as business leaders in Hong Kong, the Chinese mainland and the region. 

BBA (Hons) in Marketing

This programme provides students with a well-rounded business education that includes competence in the analysis, planning, implementation and control of marketing decisions; analytical and research skills; the ability to communicate, interact and intervene in the integrative role ascribed to marketing; an appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and literacy in the use of information systems and technology relevant to marketing.


All students in the Faculty of Business are encouraged to participate in a range of extracurricular activities, such as leadership training camps, peer tutoring, and mentorship.

If students wish, subject to availability, they can spend a semester studying at another university overseas or in mainland China, with the credits counting towards their PolyU degree.

Work-Integrated Education (WIE)

To graduate, every student must complete 100 hours (3 training credits) of WIE. The Department offers opportunities for students to work in firms either during the summer vacation or alongside their studies. Summer placements may be available in Hong Kong, mainland China or overseas. These and other forms of work experience count towards the WIE requirement.


Characteristics of Scheme-based Admission 

Students first follow a common curriculum under the Scheme.

The Scheme offers students approximately one year in which to identify their area(s) of interest and career aspirations, facilitating their Major programme selection.

The decision to admit a student to a Major programme is made by the Department based on the student’s choice, overall GPA of Year One study and individual subject results (i.e., MM2021 Management and Organisation and MM2711 Introduction to Marketing). Students are asked to indicate their choices of Major programme during Semester 2 of their Year One study for the Department’s consideration and approval. 

In the event of oversubscription to a programme, the number of students admitted to that programme will be capped at 60% of the number of students admitted in the respective year. 




All programmes under the Scheme have the following structure:

  • General University Requirements (GUR)
  • Compulsory Core subjects for all programmes under the Scheme
  • Discipline-specific subjects
  • Free Electives

Year 1 covers the University’s Compulsory Core subjects and fundamental business subjects, along with Broadening subjects and Language and Communication Requirements subjects. This wide exposure to the business, management, and marketing disciplines helps students to make an informed choice of award (specialism) for graduation.

From Year 2 onwards, students follow the curriculums of their selected Major programmes. They also have the opportunity to apply their knowledge through a year-long Capstone Project in their final year of study.

Secondary Major Detail

Secondary Major Details

The option of the Secondary Major in AI and Data Analytics (AIDA) is available to the students admitted to the two programmes under the BBA (Hons) Scheme in Management and Marketing.


The curriculum structure of our programmes with a Secondary Major in AIDA is as follows:

  Management Marketing
Discipline-Specific Requirements (DSR) 87 credits 87 credits
Secondary Major Requirements (SMR) 36 credits 36 credits
General University Requirements (GUR) 30 credits 30 credits
Minimum credit requirements for graduation At least 132 credits At least 132 credits

Students can obtain 9 credits of GUR subjects and 12 credits of SMR subjects by completing the relevant DSR subjects.

Students are also required to complete 3 training credits in Work-Integrated Education (WIE) to graduate.

The 87 credits of DSR in Management + AIDA include 81 credits of compulsory subjects and 6 credits of elective subjects, and those in Marketing + AIDA include 84 credits of compulsory subjects and 3 credits of elective subjects.



Students enjoy the same professional recognition as their counterparts in the corresponding regular full Major.

Recognition & Prospects

Recognition and Prospects

Professional Recognition*

BBA (Hons) in Management

  1. Hong Kong Institute of Human Resource Management (HKIHRM):
  • Graduates of the BBA (Hons) in Management are eligible to apply for Associate Membership of the Hong Kong Institute of Human Resource Management (HKIHRM) provided that they have passed, in addition to the Core Subjects, at least any THREE of the specialist subjects under the HRM concentration, which include International Human Resource Management, Employee Relations, Training and Development, Reward and Performance Management, and Staffing and Selection.
  1. Chartered Institute of Management Accountants (CIMA):
  • Exemption from Entry Level: Operational Level Objective Test papers: E1, P1, F1

* Recognition is subject to accreditation assessment.


BBA (Hons) in Marketing

  1. The Chartered Institute of Marketing (CIM)
  • BBA(Hons) in Marketing students are eligible to apply for CIM Affiliate Studying Membership and gain access to a wide range of membership benefits and online resources.

* Recognition is subject to accreditation assessment.


Career Prospects

The multidisciplinary nature of these programmes, which foster knowledge and skills in general management, managerial leadership, human resources management, marketing, advertising and digital marketing, maximises the employment opportunities available to graduates. Graduates are qualified to take up a wide variety of general management and administrative positions, including those of management trainee, training officer, and recruitment officer, in various areas, such as customer services, public relations, and consumer affairs and protection.

Entrance Requirements

Entrance Requirements

Please click here to view the entrance requirements for non-JUPAS applicants.



For further programme information, please contact:

The General Office (tel.: 2766 7368 / 2766 7374; email:

Student Message

Student Message

I proudly present myself as a Management student from PolyU.

The courses in this Bachelor's programme have given me great flexibility to own my learning. With the guidance and experience sharing of various teachers and practitioners via the Department, Faculty and University, I decided on my own stream in management, choosing corresponding courses. I am grateful to be taught by world-class instructors. I have learned about important topics in the field of organisational management. The Department and Faculty actively involved students in connecting and exchanging their ideas with practitioners. This grants me invaluable learning opportunities to understand the context of the workplace. Through my academic and workplace learning, I have become well equipped to compare, analyse and obtain insights. It has been rewarding to conduct research in the business field.

My experience in MM has been great so far, as it provides numerous opportunities to reach out to the world. Demonstrating substantial self-discipline, I was able to travel to Hangzhou China, Singapore and Greece for internships. Proactively spurring my whole-person development, I was able to join programmes that helped me to develop a global vision through exposure to different cultures and communities. This added a lot of value to my learning at MM. It taught me to own my learning, my career and my life.

Ng Ka Yan, Yannie

Having the chance to study at the Hong Kong Polytechnic University was invaluable. This programme gave me opportunities to connect with different people from all around the world and broaden my international insight. Studying in Finland was a memorable experience, helping me to get along with foreign students. Please do not be discouraged by the expense associated with such experiences, because the University supports and encourages us to explore the world through various scholarships.

Loads of extra-curricular activities are available to foster our social well-being. I participated as a society committee member. This not only develops students' communication skills and critical thinking, but also prepares them for future careers in management. I urge each of you to seize the chance to join those activities; you will at least make new friends. I truly appreciate the vision of our university in providing a variety of activities to support students’ personal growth.

Last but not least, I am thankful to all our beloved teaching fellows, as they are always there when we need support for our work. There are also many supporting facilities, such as classrooms and discussion areas, as well as technical assistance. After I graduate this year, I will miss my enriching university life at the Hong Kong Polytechnic University.

Chong Wai Ki, Vicky

My four years at PolyU offered a memorable and rewarding experience of learning, adapting and developing. Before gaining admission to the PolyU BBA programme, I grew without any key interests or specific career goals. However, the curriculum of the Business Management programme allowed me to gain an in-depth knowledge of business organisations and the global marketplace. PolyU also encourages practical learning experiences in workplaces by giving students opportunities to acquire internships and hands-on experience and to apply theories learned and case studies in real-life business settings in preparation for our future career development. PolyU provides an extensive and all-round curriculum that allows students to utilise their academic knowledge for both their personal and their career development.

I admire PolyU for embracing cultural diversity and for its dedication to providing students with a global outlook and international exposure. I am grateful to have been given the opportunity to participate in the Work-Integrated-Education (WIE) programme, taking up an internship in a diamond-focused jewellery company in New York City. This work experience allowed me to realise my passion, and it also acted as a turning point in my career development, leading me to pursue different career pathways suited to my passion and interests.

All of these years of study at PolyU helped me to shape directions and set goals for my future career. PolyU emphasises not only the academic aspect but also the importance of equipping students with a comprehensive skill set and experiences. 

Life is full of uncertainty and things often do not turn out as we planned or expected. However, when life gives you lemons, use them to make lemonade. Graduating from the PolyU BBA programme not only represented the completion of my learning process. Seizing every opportunity to learn and become a well-rounded individual with the right attitude is undoubtedly the key to achieving success. I learned this during the past four years.

Yue Hei To, Odelia

Additional Documents Required

Additional Documents Required

Transcript / Certificate


Interview Arrangement

Interview Arrangement

Date: Between November 2022 and March 2023
Mode:Individual interview (online)

To evaluate applicants' academic potential, motivation and suitability for the programme.


10 minutes


Selected applicants will be invited for interview.