4 years

120 (plus 3 training credits)

BBA (Hons) in Management

Programme Leader

Dr CHAN Chi-hong Simon
BA (Hons), M.Phil, PhD (PolyU)

Deputy Programme Leader

Dr KO Chi-chung Stephen
BSocSc (Hons), LLM, MBA (CUHK), PhD (PolyU)

BBA (Hons) in Marketing

Programme Leader

Dr TAM Lai-ming Jackie
BSc (Hons) (London), MSc (Warwick), PhD (Aston)

Deputy Programme Leader

Dr CHAN Ting Yan Winslet
BA (Hons), PhD (PolyU)

• The credit requirements of this scheme are indicative only. They are subject to review.
• All students must complete a short work placement during their studies, either in summer or during the semester. The Department provides assistance in finding suitable placements.
• Students will be awarded one of the following awards upon successful completion of the graduation requirements of the programme concerned:
  • BBA (Hons) in Management
  • BBA (Hons) in Marketing​
• Students are subject to further assessment criteria i.e., students’ own choice, GPA and individual subject results at the end of their Year One study.
• The option of Secondary Major in Artificial Intelligence and Data Analytics is available to the students of BBA (Hons) in Management, and BBA (Hons) in Marketing. Admission to the Secondary Major is on competitive basis and subject to a different credit requirement for graduation. Please see “Secondary Major Details” section.

Programme Aims

Learning and teaching are our core activities. We are committed to nurturing our students’ professional competence and supporting their all-round development.

Students complete some General University Requirements core and fundamental business subjects at an early stage. They then choose one of the following awards as their specialism for graduation. 

BBA (Hons) in Management

Management skills are required by all business professionals. As an area of study, management is concerned with how to get the best out of people and other resources.

This programme provides students with a well-rounded business education and training in general management, along with the opportunity to specialise in human resource management. Students are equipped with a wide range of management skills to give them the potential to develop as business leaders in Hong Kong, the Chinese mainland and the region.

BBA (Hons) in Marketing

This programme provides students with a well-rounded business education; competence in the analysis, planning, implementation and control of marketing decisions; analytical ability and research competence; the ability to communicate, interact and intervene in the integrative role that is ascribed to marketing; appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and literacy in the use of information systems and technology that is relevant to marketing.

All students within the Faculty of Business are encouraged to participate in a range of extracurricular activities, such as leadership training camps, peer tutoring, and mentorship.

If students wish, and subject to availability, they can spend a semester studying at another university overseas or in mainland China, with the credits counted towards their PolyU degree.

Work-Integrated Education (WIE) 

To graduate, every student must complete 100 hours (3 training credits) of WIE. The Department offers opportunities for students to work in firms either during the summer vacation or alongside their studies. Summer placements may be available in Hong Kong, in mainland China or overseas. These and other forms of work experience count towards the WIE requirement.

Characteristics of Scheme-based Admission

Students first follow a common curriculum under the Scheme.

It offers students approximately one year to identify their area(s) of interest and career aspirations, which facilitates their Major programme selection.

The decision to admit a student to a Major programme will be made by the Department based on the student’s choice, overall GPA of Year One study, and individual subject results (i.e., MM2021 Management and Organisation and MM2711 Introduction to Marketing). Students will be asked to indicate their choices of Major programme during Semester 2 of their Year One study for the Department’s consideration and approval.

In the event of oversubscription for any of the programmes, the number of students admitted to that programme will be capped at 60% of the number of students in the respective years.

Professional Recognition*

BBA (Hons) in Management

1. Hong Kong Institute of Human Resource Management (HKIHRM):

• Graduates of the BBA (Hons) in Management are eligible to apply for Associate Membership of the Hong Kong Institute of Human Resource Management (HKIHRM), provided that they have passed, in addition to the Core Subjects, at least any THREE of the specialist subjects under the HRM concentration, including Employee Relations, Employment Law, Human Resource Management in China, International HRM, Reward & Performance Management, Staffing and Selection, and Training and Development.

2. Chartered Institute of Management Accountants (CIMA):

• Exemption from Entry Level: Operational Level Objective Test papers: E1, P1, F1

​* Recognition is subject to accreditation assessment.

BBA (Hons) in Marketing

1. The Chartered Institute of Marketing (CIM)

• BBA(Hons) in Marketing students are eligible to apply for CIM Affiliate Studying Membership and gain access to a wide range of membership benefits and online resources.

* Recognition is subject to accreditation assessment.

Career Prospects

The multidisciplinary nature of these programmes, which foster knowledge and skills in general management, managerial leadership, human resources management, marketing, advertising and digital marketing, maximises the employment opportunities available to graduates. Graduates can take up a wide variety of general management and administrative positions, including those of management trainee, training official, and recruitment official, in various areas, such as customer services, public relations, and consumer affairs and protection.

All programmes under the Scheme have the following structure:

• General University Requirements (GUR)
• Compulsory Core subjects for all programmes under the Scheme
• Discipline-specific subjects
• Free Electives

Year 1 covers the University’s Compulsory Core subjects and fundamental business subjects, along with Broadening subjects and Language and Communication Requirements subjects. This wide exposure to business, management, and marketing disciplines helps students to make an informed choice of award (specialism) for graduation.

From Year 2 onwards, students follow the curriculums of their selected Major programmes. They also have the chance to apply their knowledge through a year-long Capstone Project in their final year of study.

The option of Secondary Major in AI and Data Analytics (AIDA) is available to the students admitted to the two programmes under the BBA (Hons) Scheme in Management and Marketing.

Features

The curriculum structure of our programmes with a Secondary Major in AIDA is as follows:

9 credits of GUR subjects and 12 credits of SMR subjects can be fulfilled by completing the relevant DSR subjects.

Students are also required to complete 3 training credits in Work-Integrated Education (WIE) in order to graduate.

The 87 credits of DSR in Management + AIDA include 81 credits of compulsory subjects and 6 credits of elective subjects, and those in Marketing + AIDA include 84 credits of compulsory subjects and 3 credits of elective subjects.

Remarks

Students enjoy the same professional recognition as their counterparts in the respective regular full Major.

Satisfy the University's General Entrance Requirements.

There is no compulsory subject requirement. Preferred subject(s) with the highest weighting for admission score calculation include(s):

• English Language
• Mathematics

Any Best 5 Subjects

2021/22: 21.2 (Any Best 5 Subjects)

For further programme information, please contact:
the General Office (tel.: 2766 7368/2766 7370; email: mm.dept@polyu.edu.hk).