Important Update: (Updated 10:04 am, Thursday, June 3)

Our University has announced the learning, teaching and assessment (LTA) arrangements for Semester One, 2021/22. Please click here for details.


Bachelor of Arts (Honours) Scheme in Design

Sept 2021 Entry

Programme code: JS3569

Duration & Credit Requirement

Duration and Credit Requirement

Mode of Study
Normal Duration

4 years

Credit Required for Graduation


Programme Intake
Fund Type
Programme Leader(s)

Scheme Leader
Peter Hasdell
BSc (Arch), AA Dipl, RIBA, SAR

Programme Leader, BA(Hons) in Advertising Design
KC Tsang

Programme Leader, BA(Hons) in Communication Design
Brian Kwok
MA, MPhil

Programme Leader, BA(Hons) in Environment and Interior Design
Gerhard Bruyns
B(Arch) MSc Urbanism TUD, PhD TUD

Programme Leader, BA(Hons) in Product Design
Brian Lee


Students will be awarded one of the following titles upon successful completion of the graduation requirements of the discipline concerned:

  • BA(Hons) in Advertising Design (Stream Code: AD);
  • BA(Hons) in Communication Design (Stream Code: CD);
  • BA(Hons) in Environment and Interior Design (Stream Code: EID); or
  • BA(Hons) in Product Design (Stream Code: PRD).


Other Information:

  • Only those applicants who choose this programme as their Band A or B choice will be considered.
  • Applicants should indicate their choice of programme major in April and must participate in the aptitude test in May.
  • Upon release of HKDSE results, applicants will be shortlisted for the interview. They are required to bring along design portfolio/creative work to the interview. Preference will be given to Band A applicants.
  • To recognise applicants with outstanding performance in HKDSE, the Programme will directly offer a place to those (among the top 25% score range as a whole) and waive the requirement for interview.

Aims & Characteristics

Aims and Characteristics

Programme Aims & Learning Outcomes

The BA(Hons) Scheme in Design aims to educate innovative and mindful problem-solvers who are sensitive to social needs, and to equip them with the necessary intellectual, technical and managerial skills to facilitate their development as designers who will shape contemporary culture and invent desirable futures.


Programme Characteristics

Students applying for the Scheme may choose between four design disciplines:  

  • BA(Hons) in Advertising Design,
  • BA(Hons) in Communication Design,
  • BA(Hons) in Environment and Interior Design; and
  • BA(Hons) in Product Design.


The BA(Hons) Scheme in Design offers students a design education that is attuned to social trends and sensitive to change. The School encourages students to think critically, learn independently and in teams, and experiment with dynamic, multilayered design processes that encourage them to weave culture and industry strands into appropriate social narratives.


The School also encourages the development of creative thinking through independent learning, experimentation with creative and contextual research processes and the questioning of existing design paradigms. The programme provides students with opportunities to participate in international collaborative projects and enrol in student exchange programmes. The School’s close relationship with the design industry allows students to engage in real-world design projects with input from the industry, along with summer industry internships.

Recognition & Prospects

Recognition and Prospects

Career Prospects

Graduates of the BA(Hons) in Advertising Design can pursue careers in the advertising industry as art directors, copywriters, interactive designers, account executives and marketing executives.


Graduates from BA(Hons) in Communication Design can pursue design careers covering corporate identity, publications, Web design, environmental graphic design, exhibitions and packaging, and newly emerging areas such as information design, motion graphics for television and film and interaction and user experience design.


Graduates of the BA(Hons) in Environment and Interior Design can pursue careers in interior architecture professions and related design industries. Graduates possess knowledge of how interior design intersects with other spatial and environmental disciplines in the design of the built environment, providing a gateway to further educational opportunities in landscape design, urban design and architecture. Graduates are able to choose from a wide range of career paths in spatial and environmental design.


Graduates of the BA(Hons) in Product Design can pursue careers as industrial/product designers, product stylists, concept innovators, design managers, entrepreneurs, designers for product manufacturers and trading companies, or product design consultants.



The BA(Hons) Scheme in Design is typically undertaken over four years of full-time study.

  • Year One introduces students to their chosen disciplines and instils enthusiasm in them through subjects such as the Freshman Seminar. The year encourages students to learn while providing a broad-based foundation in common design skills and thinking within a design discipline.
  • Year Two provides students with the opportunity to investigate the characteristics of the discipline they choose, explore their interests and develop their strengths.
  • Year Three allows the study path to be consolidated in Design Studios and enriched by continued discipline-specific subjects and cooperation with other students in multidisciplinary common compulsory subjects.
  • Year Four, the final year, develops students’ critical ability in design appreciation, the different perspectives of design thinking and their own execution processes. They are increasingly allowed to negotiate project outcomes while developing a personal portfolio to a professional standard. This year encourages personal development. Graduates are prepared for employment or postgraduate studies.


The core subjects of the issue-based design studio address contemporary aspects of human existence and the ambition to project desirable futures. Mindful of the cultural implications of technology, projects are developed with the user at the centre and a critical appreciation of social trends, reflecting a humanistic teaching and learning mode running across the scheme’s four design disciplines.

The total credit requirement for graduation is 124, including 30 credits of General University Requirements Subjects, 23 of common Compulsory Subjects and 71 of Discipline-Specific Subjects and Electives.

Entrance Requirements & Subject Weightings

Entrance Requirements and Subject Weightings

Satisfy the University's General Entrance Requirements.


The School of Design welcomes applications from students with a broad range of academic and cultural interests. Student applications from both arts and sciences streams are accepted, and those who have an interest in design, liberal studies, visual arts and/or other cultural and technology disciplines are encouraged to apply to the programme.

There is no compulsory subject requirement. Preferred subject(s) with the highest weighting for admission score calculation include(s):

  • Chinese Language
  • English Language
  • Mathematics
  • Liberal Studies
  • Design and Applied Technology
  • Visual Arts

Applied Learning Subjects:

  • Creative Advertising
  • Film and Video / Film and Video Studies
  • Image Design
  • Innovative Product Design
  • Interior Design
  • Marketing and Online Promotion
  • Multimedia Entertainment Studies
  • New Media Communication Strategies

Relevant Applied Learning subject(s) that can be considered for meeting the University entrance requirement and admission score calculation is/are:

  • Applied Business Research
  • Applied Psychology
  • Building Technology
  • Commercial Comic Art
  • Computer Game and Animation Design
  • Creative Advertising
  • Data Application for Business / Business Data Analysis
  • Display and Jewellery Design
  • Electronic Product Design in Action
  • Entrepreneurship for SME
  • Environmental Engineering
  • Fashion Image Design / Fashion and Image Design
  • Film and Transmedia
  • Film and Video / Film and Video Studies
  • Image Design
  • Innovative Product Design
  • Interior Design
  • Internet of Everything Application
  • Jewellery and Accessories Design
  • Jewellery Arts and Design
  • Magazine Editing and Production
  • Marketing and Online Promotion
  • Marketing in Global Trade
  • Medical Laboratory Science
  • Mobile and Online Apps Development
  • Multimedia Entertainment Studies
  • New Media Communication Strategies
  • Practical Psychology
  • Public Relations and Advertising
  • Public Relations and Communication
  • Radio Host and Programme Production
  • TV Infotainment Production / Infotainment Production

Admission Score Calculation

Admission Score Calculation

Admission Score Calculation Mechanism for the Current Admission Exercise

Any Best 5 Subjects

(Click here for an explanation)

Average HKDSE Scores of Admittees

2020-21: 22.1 (Any Best 5 Subjects)

(Click here for an explanation)



For further programme information, please contact:
The General Office (tel: 2766 5347; email:

Student Message

Student Message





During my first year at PolyU I acquired useful and valuable design knowledge and skills. Basic advertising principles were taught, allowing us to understand more about the advertising industry. Toolbox courses, which gave us technical training in areas such as hand and digital visualisation skills, were also offered. I enjoyed learning these skills because they allowed me to execute my ideas in various design projects. I am looking forward to the new series of toolbox courses in my second year.


I enjoy the learning environment and atmosphere here. The facilities are very good. We are always able to gain enough technical help when doing design projects. The tutors and students have good and close relationships, with the tutors always sharing their design experience with us and encouraging us to explore more. If you become a student here, you will dare to try new things and be very willing to learn from your classmates.

Cheung Chun Sin

Additional Documents Required

Additional Documents Required

Portfolio Information Sheet


Interview Arrangement

Interview Arrangement

Date: (1) Aptitude test is scheduled in mid/end May before the announcement of HKDSE results for admission to all programmes majors; and (2) admission interview is scheduled in mid/end July after the announcement of HKDSE results.
Mode:Aptitude test and interview (with portfolio presentation)

To understand the potential of applicants for Advertising Design, Environment and Interior Design, Product Design or Communication Design at the degree level, to ascertain whether their expectations match what the programme/career path can provide and to evaluate their language, communication and interpersonal skills.


Aptitude test (2-3 hours), Interview (about 15 minutes)

  • Only Band A, B applicants will be considered for admission.
  • Applicants should indicate their choice of programme major in April and must participate in the aptitude test in May.
  • Upon release of HKDSE results, applicants will be shortlisted for the interview. They are required to bring along design portfolio/creative work to the interview. Preference will be given to Band A applicants.
  • To recognise applicants with outstanding performance in HKDSE, the Programme will directly offer a place to those (among the top 25% score range as a whole) and waive the requirement for interview.


Important dates:

Mid/End March – admission schedule will be sent via email

Early/Mid April – applicants to indicate their choice of programme major

Mid/End May – aptitude test

Mid July – HKDSE results announcement

Mid to End July – admission interview