Bachelor of Business Administration (Honours) in Marketing

Sept 2020 Entry

Programme code: 02402-SYK

Duration and Credit Requirement

Mode of Study
Normal Duration

2 years

Credits Required for Graduation

66-75 (plus 3 training credits)

Programme Intake
23 senior year places
Fund Type
Consider Second Choice Applications
Yes, but preference will be given to first choice applications.
Programme Leader(s)

Programme Leader

Dr TAM Lai-ming Jackie

BSc, MSc, PhD


Deputy Programme Leader

Dr CHAN Ting Yan Winslet


  • This programme is offered within the BBA(Hons) Scheme.
  • The curriculum of this programme, including the credit requirements, is subject to review.
  • The exact study duration and number of credits to be transferred will depend on the entry qualification of individual AD/HD admittees.

Aims and Characteristics

Programme Aims

This programme provides students with:

  • A well-rounded business education;
  • Competence in the analysis, planning, implementation and control of marketing decisions;
  • Analytical ability and research competence;
  • The ability to communicate, interact and intervene in the integrative role that is ascribed to marketing;
  • Appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and
  • Literacy in the use of information systems and technology relevant to marketing.




The programme focuses on the development of practical skills and academic and professional knowledge. It places a strong emphasis on interactive and student-centred learning methods, including case studies, role playing and simulation exercises. It offers a wide range of subject choices, including Consumer Behaviour, Integrated Marketing Communications, Marketing Research, Services Marketing, Internet Marketing and Marketing Management in China.

All students within the Faculty of Business are encouraged to participate in the Whole Person Development Programme (WPDP), which includes a wide range of extracurricular activities such as leadership training camps, peer tutoring mentorship, and overseas and Chinese mainland exchanges.

Students can be attached to mentors, experienced executives or managers in the business world who provides advice and support and helps students to plan their careers and prepare for their first jobs after graduation.

Subject to availability, BBA students can spend a semester studying at another university overseas or in the Chinese mainland and have the credits counted towards their PolyU degree.

Marketing students are well equipped with both theoretical and practical experience upon graduation. Our students and graduates have a remarkable track record of obtaining awards from open competitions.

The Department has also developed opportunities for students to work in firms either during the summer vacation or as part-timers to fulfil 100 hours (3 training credits) of Work-Integrated Education (WIE) requirement. Summer replacements may be found in Hong Kong or the Chinese mainland or overseas. These, and other forms of work experience, can count towards the WIE requirement.


Students will be admitted to the senior year of the 4-year degree programme.

This is a very flexible programme that offers opportunities to study various marketing areas.

Students study business subjects such as Strategic Management and Corporate Social Responsibility, and marketing subjects such as Consumer Behaviour, Marketing Research, Global Marketing, Business to Business Marketing, Marketing Strategy and Product Management. They can structure their own study paths through a selection of Electives including Social Media Marketing, Internet Marketing, Sales and Distribution Management and Strategic Brand Management. Students also have the opportunity to integrate their marketing knowledge through a Marketing Capstone Project.

More information on the subjects offered can be obtained here.

Recognition and Prospects

Professional Recognition*

This programme is recognised by the following professional bodies:

  1. The Chartered Institute of Marketing (CIM)
  • BBA (Hons) in Marketing students can register as CIM Affiliate Studying Members directly online with CIM and gain access to a wide range of membership benefits and online resources.


  1. Chartered Institute of Management Accountants (CIMA)
  • Exemption from 4 papers (BA1, BA2, BA3 and E1)


  1. Association of Chartered Certified Accountants (ACCA)
  • On completion of BBA (Hons) in Marketing programme, graduates are eligible to apply for exemption from some ACCA papers.


* Recognition is subject to accreditation assessment.


Career Prospects

Marketing graduates qualify for a wide variety of employment opportunities, including account management, advertising, marketing research, marketing/product/brand management, customer service, public relations, and consumer affairs and protection.

Entrance Requirements

  • An appropriate Associate Degree or Higher Diploma in a relevant discipline with good academic result.
  • In addition to academic results, preference will be given to applicants with good performance in the admission test and interview.


For further programme information, please contact:

The General Office (tel: 2766 7114/2766 7370; email:

Student Message

Like many others who want to make the most of University life, I have taken part in many of the extracurricular activities made available at PolyU, which have substantially enhanced my personal development.


Over the years I have been a class representative, an ambassador in the Global Student Ambassador Program and a member of the volunteer team of the faculty of business. My experience of various meetings and events has improved my communication and organization skills, and I have become more culturally aware and open-minded through working with many non-local students along the way.


Business competition is a good area for me to test my understanding and competence regarding real business problems, and my skills and knowledge were gained and refined through classroom assignments and activities, and through the array of seminars provided by the departments.


All in all, PolyU students are provided with many opportunities and resources to explore themselves. I'm grateful for all of the valuable experiences and insights that I have acquired throughout my study in PolyU, which have enabled me to be confident and to see a prosperous future for myself.

Suen Wai Lam Dana




Wallace Yau

After just one year of study at PolyU, what I have gained here has totally exceeded my expectations. For instance, I participated in the Joint University Outstanding Marketing Award competition. We competed with many teams from the 8 local universities and won the championship. The competition gave me an opportunity to apply what I have learnt to the real business context. I was also able to work as an intern in a leading e-commerce firm last summer vacation. In addition, I was accepted into the International Exchange Programme to study for one semester in a university in the UK. Added to that, I was awarded an FWD Insurance Scholarship and a Dr Tang Kui Ming Scholarship. PolyU has provided me with the opportunities and resources that will help me realise my potential. PolyU is definitely an outstanding choice.

NG Ka Chun

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