Bachelor of Arts (Honours) in Social Design

Sept 2020 Entry

Programme code: 73416-SDS

Duration and Credit Requirement

Mode of Study
Normal Duration

2 years

Credits Required for Graduation


Programme Intake
Fund Type
Consider Second Choice Applications
Yes, but preference will be given to first choice applications.
Programme Leader(s)

Scheme Leader

Francis Hung

Programme Leader

Siu King Chung

  • Applicants are expected to have good language skills.

Aims and Characteristics

Programme Aims

The Programme attempts to expand the scope of design beyond the current commercialised and compartmentalised professional practices by orienting towards the “social dimension of design”, with emphasis on civic participation, social engagement and collaborative design practices. Dedicated to the promotion of social and cultural sustainability, the programme focuses on the realisation of social innovations and civic goals through the framework of design thinking and solution prototyping. The programme aims to:

  • Augment students’ (empathic) understanding of social needs/changes from real-life perspectives
  • Introduce students to methods for social observation, ethnographic design research and co-designing practices
  • Engage students with outside partners to address social issues and develop design resolutions
  • Inaugurate designerly thinking into the professional practices of non-design disciplines
  • Prototype and realise design solutions for sustainable and positive social change



The programme provides students with multiple learning environments. It encourages creative thinking and independent learning.


It also stresses interdisciplinary teamwork and experimentation through the processes of creative and contextual research, and social design prototyping. Students are further provided with the opportunity to participate in local or international collaborative projects and to engage in work-integrated projects with input from clients, users and necessary stakeholders.


In short, the programme equips students with social and cultural literacy, skills in systems thinking and the ability to question existing design paradigms. It nurtures creative change-makers for a better society.


This is a two-year full-time top-up degree under the BA(Hons) Scheme in Design.


The total credit requirement for graduation is 60, including 9 credits of General University Requirement Subjects, 51 credits of Common Compulsory Subjects, Discipline-Specific Subjects and Electives. (Remark: an additional 3 to 9 credits of English and/or Chinese language subject(s) is required for students not meeting the equivalent standard of the Undergraduate Degree Language Communication Requirements.)

Recognition and Prospects

Career Prospects

Graduates are equipped with the knowledge and skills necessary in professional design practice to help sustain the creative and social economy. They have a wide choice of careers as designers in mainstream industries or in alternative creative and social enterprises. Graduates can become designers not only in design consultancies, but also project coordinators and producers in the fields of social and cultural business, non-governmental organizations or the public sector, etc.

Entrance Requirements

Applicants with an Associate Degree OR a Higher Diploma in Design/Design Studies, Social Sciences, Technology or related disciplines (e.g. Business Studies) from a recognised institution.


For further programme information, please contact:
The General Office (tel: 2766 5436/2766 5488; email: /

Student Message

No information is available at present.

Additional Documents Required

Personal Statement

Portfolio guidelines

Transcript / Certificate



Copies of public examination result slip(s) demonstrating applicants' English language proficiency, e.g. HKDSE, HKALE, HKCEE, IELTS, TOFEL, etc. (for reference only)

Interview Arrangement

Date: Between February and April
Mode:Creative personal statement submission (MUST). Aptitude / English written test and interview with portfolio viewing, as requested by the School according to the previous background of the student.
  • To understand the attitude and potential of the applicants for the programme;
  • To ascertain whether their expectations match what the programme/career path can provide; and
  • To evaluate their learning commitment and their language, communication and interpersonal skills.
Medium:Cantonese/ English

Creative personal statement submission (MUST); Aptitude/English written test and Interview with portfolio viewing (about 2-3 hours)


Applicants are required to submit a creative personal statement in February. Shortlisted applicants will be invited for the test and interview in late March/April.