Bachelor of Arts (Honours) in Interactive Media

Sept 2020 Entry

Programme code: 73436

Duration and Credit Requirement

Mode of Study
Normal Duration

2 years

Credits Required for Graduation


Programme Intake
Fund Type
Consider Second Choice Applications
Programme Leader(s)

Kenny Chow
PhD, MFA, MSc, BSc

  • This is a two-year full-time top-up degree programme for local applicants.
  • The normal credit required for graduation of this programme is 64. Students not meeting the equivalent standard of the Undergraduate Degree Language Communication Requirements (LCR) based on their previous studies in AD/HD programmes and their academic performance will be required to take additional 3 to 9 credits of English and/or Chinese language subject(s) on top of the normal credit requirements.
  • Info Seminar: to be announced

Aims and Characteristics

Programme Aims

This programme aims to nurture a kind of designer, who possesses a strong humanistic mindset as well as technological knowledge to actualize ideas as design artifacts enabling people to make meaning of interactive dynamic experience.

Toward this end, the mission of the programme includes:

  • To train designers creating interactive media artifacts
  • To guide generation of meanings through interactive dynamic experience
  • To teach creative application of technological knowledge
  • To develop students’ sensitivity to emergent human needs
  • To develop students’ critical judgment based on contextual review



As a top-up programme, it will inspire students to refashion their technical knowledge and skills learnt from sub-degree programmes, and more importantly to extend their attributes in design thinking, creativity, intellectual ability, professionalism and entrepreneurship, supported by studio-based learning, advanced interactive technology knowledge, design research methodologies, human-centered design concepts, and work-integrated education.


In Year One, students will study discipline-specific compulsories to enhance their design knowledge and analytical capability. Core subjects consolidate students' understanding of perception, representation, aesthetics and usability with particular emphasis on digital interactive media. They also learn about research methods in relation to interactive dynamic experience and apply the principles to problem formulation, idea generation and concept development in studio courses. 

In Year Two, students start to practice design projects in real case scenarios. The Co-operative Project involves real clients and on-going projects. Students will be introduced to entrepreneurship, being motivated to new opportunities of deploying their ideas. The Capstone Project summarises and caps all their learning and development in the programme.

General University Requirement (9 credits)

  • Cluster-Area Requirements subjects (6 credits)
  • Service Learning (3 credits)
  • Language and Communication Requirements (LCR) 
    [Students not meeting the equivalent standard of the undergraduate degree LCR will be required to take additional LCR subject(s).]

Compulsory Subjects (49 credits)

  • Visual Thinking
  • Digital Aesthetics
  • Interface Design
  • Design for Interactive Entertainment
  • User Experience Design
  • Studio I – Information & Communication
  • Studio II – Networks & Communities
  • Co-operative Project
  • Entrepreneurship for Interaction Designers
  • Capstone Project 1: Interactive Media
  • Capstone Project 2: Interactive Media
  • Professional English for Interactive Media Design Students
  • Professional Communication in Chinese for Design Students

Two Elective Subjects (6 credits)

  • Multiplatform Publishing
  • Computer Game Design
  • Tangible Interfaces
  • Interactive Media & Marketing
  • Overseas Study Trip
  • Students can take one eligible elective from BA (Hons) Scheme in Design.

Recognition and Prospects

Professional Recognition

Graduates may apply for membership of professional bodies such as the following:

  • The Hong Kong Designers Association
  • The Chartered Society of Designers
  • The Association for Computing Machinery SIGGRAPH (Special Interest Group on Graphics and Interactive Techniques)
  • The Association for Computing Machinery SIGGRAPH (Special Interest Group on Computer Human Interaction)
  • Interaction Design Association
  • Usability Professionals' Association



Career Prospects

The graduates will join the workforce of a wide array of creative industries, such as the new media business, digital entertainment industry, information and communication sectors, digital marketing, electronic commerce, and others. Meanwhile, a number of them may continue their postgraduate studies in interaction design, multimedia entertainment and the like.

Entrance Requirements

  • A Higher Diploma, an Associate Degree in Multimedia Design, Digital Entertainment, Information Technology, Electronic Commerce, or related disciplines.


For further information, please visit the programme website here;

or contact the General Office (tel: 2766 5346; email:

Student Message

You may click HERE to view this year's student works.

Student works

Additional Documents Required

Transcript / Certificate



No information is available at present.

Interview Arrangement

Date: Between February and May
Mode:Admission test and/or interview with portfolio presentation

To evaluate the potential and interest of applicants for the programme.


around 15 minutes for interview


Only selected applicants will be invited to admission test and/or interview.