Sept 2023 Entry
Programme code: 02402-SYK2 years
66-75 (plus 3 training credits)
Programme Leader
Dr TAM Lai-ming Jackie
BSc (Hons) (London), MSc (Warwick), PhD (Aston)
Deputy Programme Leader
Dr CHAN Ting Yan Winslet
BA (Hons), PhD (PolyU)
Programme Aims
This programme provides students with:
Characteristics
The programme focuses on the development of practical skills and academic and professional knowledge. It places a strong emphasis on interactive and student-centred learning methods, including case studies, role playing and simulation exercises. It offers a wide range of subject choices, including Consumer Behaviour, Integrated Marketing Communications, Social Media Marketing, Marketing Research, Services Marketing, Digital Marketing and Marketing Management in China.
All students within the Faculty of Business are encouraged to participate in the Whole Person Development Programme (WPDP), which includes a wide range of extracurricular activities such as leadership training camps, peer tutoring mentorship, and overseas and Chinese mainland exchanges.
Students can be assigned mentors, experienced executives or managers in the business world who provide advice and support and help students to plan their careers and prepare for their first jobs after graduation.
Subject to availability, BBA students can spend a semester studying at another university overseas or in the Chinese mainland and have the credits counted towards their PolyU degree.
Marketing students are well equipped with both theoretical and practical experience upon graduation. Our students and graduates have a remarkable track record of obtaining awards from open competitions.
The Department has also developed opportunities for students to work in firms either during the summer vacation or as part-timers to fulfil 100 hours (3 training credits) of Work-Integrated Education (WIE) requirement. Summer replacements may be found in Hong Kong or the Chinese mainland or overseas. These, and other forms of work experience, can count towards the WIE requirement.
Students will be admitted to the senior year of the 4-year degree programme.
This is a very flexible programme that offers opportunities to study various marketing areas.
Students study business subjects such as Strategic Management and Corporate Social Responsibility, and marketing subjects such as Consumer Behaviour, Marketing Research, Global Marketing, Business to Business Marketing, Marketing Strategy and Product Management. They can structure their own study paths through a selection of Electives including Social Media Marketing, Digital Marketing, Sales and Distribution Management and Strategic Brand Management. Students also have the opportunity to integrate their marketing knowledge through a Marketing Capstone Project.
Information on the subjects offered can be obtained at www.polyu.edu.hk/mm.
Professional Recognition*
BBA (Hons) in Marketing
* Recognition is subject to accreditation assessment.
Career Prospects
Marketing graduates qualify for a wide variety of employment opportunities, including account management, advertising, marketing research, marketing/product/brand management, customer service, public relations, and consumer affairs and protection.
For further programme information, please contact:
The General Office (tel: 2766 7114/2766 7374; email: mm.dept@polyu.edu.hk).
Like many others who want to make the most of University life, I have taken part in many of the extracurricular activities made available at PolyU, which have substantially enhanced my personal development.
Over the years I have been a class representative, an ambassador in the Global Student Ambassador Program and a member of the volunteer team of the faculty of business. My experience of various meetings and events has improved my communication and organization skills, and I have become more culturally aware and open-minded through working with many non-local students along the way.
Business competition is a good area for me to test my understanding and competence regarding real business problems, and my skills and knowledge were gained and refined through classroom assignments and activities, and through the array of seminars provided by the departments.
All in all, PolyU students are provided with many opportunities and resources to explore themselves. I'm grateful for all of the valuable experiences and insights that I have acquired throughout my study in PolyU, which have enabled me to be confident and to see a prosperous future for myself. Suen Wai Lam Dana |  |
 | 當完成市場學及管理的高級文憑後，我修讀香港理工大學的市場學學士課程。課程不單只具有很高的銜接性，而且內容極為廣泛及有趣，教學充滿互動的元素，對我而言十分新鮮及吸引。例如在銷售管理課中，我掌握了更專業的推銷技巧；透過企業市場學的課堂，我可以了解更多以企業作為目標顧客的營銷策略，也擴闊了我的眼界。 除了書本和課堂上的學習，我亦把握每個機會，作更全面的發展。去年，我在多達二百名來自本地不同大學的參賽者當中脫穎而出，贏取了全港大學聯校市場策劃比賽(JUOMA)的冠軍，亦因此獲得在跨國時裝網購平台ZALORA的實習機會，接觸有關企業傳播和公關的工作。這些經驗不但豐富了我的知識，也使我認識到不同背景的同學和業界人士，拓展了我的人際網絡，相信對我日後事業的發展大有裨益。 除此之外，幸得理大工商管理學院和管理及市場學系的支持，我可以到英國作半年的交換生，同時亦獲得富衛保險和利豐集團馮氏獎學金。這些都對我的成就作出肯定，使我更有信心和動力在未來繼續追求進步。 Wallace Yau |
| After just one year of study at PolyU, what I have gained here has totally exceeded my expectations. For instance, I participated in the Joint University Outstanding Marketing Award competition. We competed with many teams from the 8 local universities and won the championship. The competition gave me an opportunity to apply what I have learnt to the real business context.
I was also able to work as an intern in a leading e-commerce firm last summer vacation. In addition, I was accepted into the International Exchange Programme to study for one semester in a university in the UK. Added to that, I was awarded an FWD Insurance Scholarship and a Dr Tang Kui Ming Scholarship. PolyU has provided me with the opportunities and resources that will help me realise my potential. PolyU is definitely an outstanding choice.
NG Ka Chun |  |
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