Sept 2023 EntryProgramme code: 02402-SYK
66-75 (plus 3 training credits)
Dr TAM Lai-ming Jackie
BSc (Hons) (London), MSc (Warwick), PhD (Aston)
Deputy Programme Leader
Dr CHAN Ting Yan Winslet
BA (Hons), PhD (PolyU)
This programme provides students with:
The programme focuses on the development of practical skills and academic and professional knowledge. It places a strong emphasis on interactive and student-centred learning methods, including case studies, role playing and simulation exercises. It offers a wide range of subject choices, including Consumer Behaviour, Integrated Marketing Communications, Social Media Marketing, Marketing Research, Services Marketing, Digital Marketing and Marketing Management in China.
All students within the Faculty of Business are encouraged to participate in the Whole Person Development Programme (WPDP), which includes a wide range of extracurricular activities such as leadership training camps, peer tutoring mentorship, and overseas and Chinese mainland exchanges.
Students can be assigned mentors, experienced executives or managers in the business world who provide advice and support and help students to plan their careers and prepare for their first jobs after graduation.
Subject to availability, BBA students can spend a semester studying at another university overseas or in the Chinese mainland and have the credits counted towards their PolyU degree.
Marketing students are well equipped with both theoretical and practical experience upon graduation. Our students and graduates have a remarkable track record of obtaining awards from open competitions.
The Department has also developed opportunities for students to work in firms either during the summer vacation or as part-timers to fulfil 100 hours (3 training credits) of Work-Integrated Education (WIE) requirement. Summer replacements may be found in Hong Kong or the Chinese mainland or overseas. These, and other forms of work experience, can count towards the WIE requirement.
Students will be admitted to the senior year of the 4-year degree programme.
This is a very flexible programme that offers opportunities to study various marketing areas.
Students study business subjects such as Strategic Management and Corporate Social Responsibility, and marketing subjects such as Consumer Behaviour, Marketing Research, Global Marketing, Business to Business Marketing, Marketing Strategy and Product Management. They can structure their own study paths through a selection of Electives including Social Media Marketing, Digital Marketing, Sales and Distribution Management and Strategic Brand Management. Students also have the opportunity to integrate their marketing knowledge through a Marketing Capstone Project.
Information on the subjects offered can be obtained at www.polyu.edu.hk/mm.
BBA (Hons) in Marketing
* Recognition is subject to accreditation assessment.
Marketing graduates qualify for a wide variety of employment opportunities, including account management, advertising, marketing research, marketing/product/brand management, customer service, public relations, and consumer affairs and protection.
For further programme information, please contact:
The General Office (tel: 2766 7114/2766 7374; email: email@example.com).
Transcript / Certificate
Choosing the right programme is a big decision and not everyone is certain of what they want to study. Talk to your teachers, parents and read through faculty and department descriptions to get an idea of what might be right for you. Please find out the details from here.
To apply for PolyU programmes, you are required to fulfil the minimum entrance requirements. Please find out the details from here.
All applicants are required to pay a HKD $450 application fee and submit the application before the deadline.
Log in to the system frequently to check for updates of status e.g. invitation to interview.
Successful applicants will receive their admission offer online. Admission results are usually announced on Thursday between November and August.