Programme Aims

The programme invites students to investigate the critical role of design elements and language - i.e., typography, colour, imagery, interactivity, time and space - in clarifying and conveying information, evoking emotions, inducing actions and engendering change.

Students not only develop their aesthetic, craft and form-giving skills with a variety of media, they also integrate contextual research, theories, processes and methods in their studio practice.

Studio learning is centred on three major areas: designing for identities, designing for information and designing for experiences. Students are encouraged to think creatively, critically and practically when solving complex communication problems.

Graduates are equipped with the professional skills necessary to meet the expanding needs of the profession and a critical mind to question the social and cultural roles of communication design in local, regional and global contexts.

Characteristics

The programme offers students a design education that is attuned to social trends and is sensitive to change. The School encourages students to think critically, learn independently and in teams and experiment with dynamic, multilayered design processes that enable them to weave cultural and industrial strands into appropriate social narratives.

The School also encourages the development of creative thinking through independent learning, experimenting with creative and contextual research processes and questioning existing design paradigms. The programme provides students with the opportunity to participate in international collaborative projects and enrol in student exchange programmes. The School’s close relationship with the design industry allows students to engage in real-world design projects with input from the industry in addition to summer industrial internships.