Sept 2023 EntryProgramme code: 73416-SYC
BSc (Arch), AA Dipl, RIBA, SAR
Preference will be given to students with good language skills.
The programme invites students to investigate the critical role of design elements and language - i.e., typography, colour, imagery, interactivity, time and space - in clarifying and conveying information, evoking emotions, inducing actions and engendering change.
Students not only develop their aesthetic, craft and form-giving skills with a variety of media, they also integrate contextual research, theories, processes and methods in their studio practice.
Studio learning is centred on three major areas: designing for identities, designing for information and designing for experiences. Students are encouraged to think creatively, critically and practically when solving complex communication problems.
Graduates are equipped with the professional skills necessary to meet the expanding needs of the profession and a critical mind to question the social and cultural roles of communication design in local, regional and global contexts.
The programme offers students a design education that is attuned to social trends and is sensitive to change. The School encourages students to think critically, learn independently and in teams and experiment with dynamic, multilayered design processes that enable them to weave cultural and industrial strands into appropriate social narratives.
The School also encourages the development of creative thinking through independent learning, experimenting with creative and contextual research processes and questioning existing design paradigms. The programme provides students with the opportunity to participate in international collaborative projects and enrol in student exchange programmes. The School’s close relationship with the design industry allows students to engage in real-world design projects with input from the industry in addition to summer industrial internships.
The BA(Hons) Scheme in Design is normally undertaken over 4 years of full-time study. Students admitted to senior year places will enter Year 3 of the programme:
The total credit requirement for graduation is 62, including 9 credits of General University Requirement Subjects, 53 credits of Common Compulsory Subjects and Discipline-Specific Subjects and Electives, and additional 3 to 9 credits of English and/or Chinese language subject(s) for students not meeting the equivalent standard of the Undergraduate Degree LCR.
More information on the subjects offered can be found here
Graduates of the BA(Hons) in Communication Design can pursue careers in corporate identity design, publication design, Web design, environmental graphic design, exhibition design and packaging design, as well as newly emerging areas such as information design, motion graphics for television and film, interaction and user experience design.
Applicants with an Associate Degree or a Higher Diploma in Design/Design Studies from a recognised institutions.
Portfolio Information Sheet
Transcript / Certificate
Copies of public examination result slip(s) demonstrating applicants' English language proficiency, e.g. HKDSE, HKALE, HKCEE, IELTS, TOFEL, etc. (for reference only)
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All applicants are required to pay a HKD $450 application fee and submit the application before the deadline.
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Successful applicants will receive their admission offer online. Admission results are usually announced on Thursday between November and August.