Programme Aims

The BA(Hons) in Product Design (產品設計學(榮譽)文學士) programme is to prepare students for a professional career in the design and development of products and product related services. They will learn to identify and solve the problems of product design (產品設計) systematically and strategically with sensitivity to humanistic, environmental and social concerns. It will equip learners and strategically with knowledge in fundamental design skills, general knowledge in academic literacy and a fundamental understanding of business.

The objective of this programme is to enable future designer to become a lifelong learner who can devise innovative products and services through mastering user experience research (使用者經驗研究), ergonomic criteria (人體工學), cultural appreciation (文化欣賞), aesthetic experience (美感經驗),  markets analysis (市場分析), technology opportunities (科技應用開發),  engineering and production knowledge (工程及生産知識), business awareness (商業認知), and social responsibility (社會責任) to meet the emerging needs of both the market and society of Hong Kong, the rapid evolving Pearl River Delta region, China and throughout Asia. For instance, our senior students are expected to be able to critically reflect, define and prototype concepts including but not limited to interactive product (互動産品), internet of things (物聯網産品), product with artificial intelligence and robotic design (人工智能及機械人産品).

Characteristics

Is Product Design for you?

You have a passion for creating new products and items.

You have a good sense of proportion, colour and composition, and good visualisation skill.

You are a creative and independent thinker, but also have the ability to work with others in a team.

You are willing to develop a wide range of knowledge and skills such as different materials, prototyping and model making process, computer aided design, production methods, and design business.

You are open-minded, flexible and adaptable. 

You have a good communication skill in English.