Bachelor of Arts (Honours) Scheme in Design
Sept 2020 EntryProgramme code: 73416-AD, 73416-CD, 73416-EID, 73416-PRD
Duration and Credit Requirement
Programme Leader, BA(Hons) in Advertising Design
Programme Leader, BA(Hons) in Communication Design
Programme Leader, BA(Hons) in Environment and Interior Design
AADipl, BScArch (Hons), RIBA, SAR
Programme Leader, BA(Hons) in Product Design
MDes(RCA), IIDSA, FIDSHK
- Only applicants who choose this programme as their first choice would be considered.
- The School of Design welcomes applications from students with a board range of academic and cultural interests. Students who have an interest in design, liberal studies, visual arts and/or other cultural and technology disciplines are encouraged to apply to the programme.
- Students will be awarded one of the following titles upon successful completion of the graduation requirements of the discipline concerned:
- BA(Hons) in Advertising Design (Stream Code: 73416-AD);
- BA(Hons) in Communication Design (Stream Code: 73416-CD);
- BA(Hons) in Environment and Interior Design (Stream Code: 73416-EID); or
- BA(Hons) in Product Design (Stream Code: 73416-PRD).
- Please choose the discipline that you would like to pursue in the online application form.
Preference will be given to students with good language skill.
Aims and Characteristics
The BA (Hons) Scheme in Design aims to educate innovative and mindful problem-solvers who are sensitive to social needs, and to equip them with the necessary intellectual, technical and managerial skills to facilitate their development as designers who will shape contemporary culture and invent desirable futures.
Students applying for the Scheme may choose between four design disciplines:
- BA(Hons) in Advertising Design,
- BA(Hons) in Communication Design,
- BA(Hons) in Environment and Interior Design; and
- BA(Hons) in Product Design.
The BA(Hons) Scheme in Design offers students a design education that is attuned to social trends and is sensitive to change. The School encourages its students to think critically, learn independently and in teams, and experiment with dynamic, multilayered design processes that encourage them to weave culture and industry strands into appropriate social narratives.
The School also encourages the development of creative thinking through independent learning, experimentation with creative and contextual research processes and the questioning of existing design paradigms. The programme provides students with the opportunities to participate in international collaborative projects and enroll on student exchange programmes. The School’s close relationship with the design industry allows students to engage in real world design projects with input from the industry, as well as summer industrial internships.
The BA(Hons) Scheme in Design is normally undertaken over 4 years of full-time study.
- Year 1 introduces students to their chosen disciplines and enthuses them about their study through subjects such as the Freshman Seminar. The year leads students to learn while providing a broadly based foundation in common design skills and thinking within a design discipline.
- Year 2 provides students with the opportunity to investigate the characteristics of the discipline they choose and explore their interests and develop their strengths.
- Year 3 allows the study path to be consolidated in Design Studios and enriched by continued Discipline Specific Subjects and co-operation with other students in multidisciplinary common Compulsory Subjects.
- Year 4, the final year, develops students’ critical ability in design appreciation, the different perspectives of design thinking, and their own execution processes. They are increasingly allowed to negotiate project outcomes, while developing a personal portfolio of a professional standard. This year encourages personal development. Graduates are prepared for employment or for postgraduate studies.
The core subjects of the issue-based design studio address contemporary aspects of human existence and the ambition to project desirable futures. Mindful of the cultural implications of technology, projects are developed with the user at the centre and a critical appreciation of social trends, reflecting a humanistic teaching and learning mode running across the scheme’s four design disciplines.
The total credit requirement for graduation is 124, including 30 credits of General University Requirement Subjects, 23 credits of common Compulsory Subjects and 71 credits of Discipline-Specific Subjects and Electives.
Recognition and Prospects
Graduates of the BA(Hons) in Advertising Design can pursue careers in the advertising industry as art directors, copywriters, interactive designers, account executives, and marketing executives.
Graduates of the BA(Hons) in Communication Design can pursue careers in corporate identity design, publication design, Web design, environmental graphic design, exhibition design, and packaging design, as well as newly emerging areas such as information design, motion graphics for television and film, interaction and user experience design.
Graduates of the BA(Hons) in Environment and Interior Design can pursue careers in the interior architecture professions and in related design industries. Graduates gain knowledge of how interior design intersects with other spatial and environmental disciplines in the design of the built environment, providing a gateway to further educational opportunities in landscape design, urban design and architecture. Graduates are allowed to choose from a wide range of career paths in spatial and environmental design.
Graduates of the BA(Hons) in Product Design can pursue careers as industrial/product designers, product stylists, concept innovators, design managers, entrepreneurs, designers for product manufacturers and trading companies or be employed by product design consultancies.
Additional Documents Required
Portfolio Information Sheet
Design portfolios to be submitted in late February.
Transcript / Certificate
Copies of public examination result slip(s) demonstrating applicants' English language proficiency, e.g. HKDSE, HKALE, HKCEE, IELTS, TOFEL, etc.