Bachelor of Arts (Honours) Scheme in Fashion and Textiles
Sept 2020 EntryProgramme code: JS3492
Duration and Credit Requirement
Dr Chris K. Y. Lo
- The credit requirements of this programme are indicative only and subject to review.
Aims and Characteristics
The general aim of the programme is to train competent professionals for the fashion business including textiles, apparel, retailing, design and related organisations. These professionals will play an active role in the development of the global fashion and textiles industry in local and overseas markets. In addition to their professional competencies, the programme will also cultivate other essential competencies, such as entrepreneurship, social media marketing, and business analytics, expanding graduates’ skillsets for today’s business environment. They will possess personal excellence in leadership, teamwork, healthy lifestyle and lifelong learning; they will become trend leader, innovator, critical thinker and creative problem solvers; they will gain effective communication and interpersonal skills, and have high proficiency in biliteracy and trilingualism; and will become educated global leaders, promote social and national responsibility, engage in local and international affairs, exhibit cultural and aesthetic appreciation with global perspective.
Based on desired careers and academic performance, students can pursue studies in one of the following 5 specialisms.
Design specialism nurture students’ creativity and design ability, and this specialism develop their awareness of current and emerging technologies in the fashion and manufacturing environment and to promote an understanding of the supporting marketing and business practices.
- Knitwear Design and Technology
This specialism is similar to that of the Design specialism in that it intends to nurture creativity and design ability. In addition to the general education, students also attain the essential knowledge and skills of a knitwear designer.
- Retail and Marketing
This specialism equips students for global fashion business. Students will learn the fundamental management principles, contemporary practices and operational knowledge of global fashion retail and marketing. In particular, it will develop students’ skills in defining, analyzing and solving business problems in fashion retail and marketing, from fast to luxury fashion, and from fashion accessories to lifestyle products. Emphasis will be placed on the aspects of fashion sourcing, buying, market research, branding, digital marketing, omni-channel distribution, social media analytics, store management and distribution of fashion products in both local and global contexts. This specialism will ensure that students attain the necessary professional skills to initiate and carry out individual and team research project. Students will also acquire managerial, analytical and problem-solving skills for business from local and overseas internships opportunities.
- Intimate Apparel and Activewear
The aim of this specialism is to ensure that students have the necessary academic and practical knowledge of intimate apparel and activewear, including the integration of design and technology aspects. It provides students with a supportive and inspiring learning environment to create imaginative designs using analytical and problem-solving abilities. It also encourages students’ independent judgement and critical thinking for the new development of intimate apparel and activewear. Students are guided to attain first-hand experience of the latest technologies, modern materials and industrial practice.
Technology specialism nurture graduates who have sound knowledge of fashion products and production processes; who are able to apply their knowledge within a technical, economic, managerial and commercial context; who are flexible and can adapt and respond to change; and who have the potential to become industrial leaders in product development, process innovation and production management in textiles and apparel in local and global markets.
There are also opportunities for placements in the industry to gain on-the-job knowledge and experience in the workplace.
All students will start the programme with three common semesters that provide a foundation based on the major activities of the fashion and textiles industry. After the common semesters, students will be streamed to one of the five specialisms according to their individual preference.
For the design related specialisms, i.e., Design, and Knitwear Design & Technology, students must pass a Design and Drawing test and/ or an interview for admittance. A student may select to take the Design and Drawing test and/ or the interview either before admission to the Scheme or after admission before they progress to their second year of study.
In principle, all students are offered a free choice of specialism. However, a contingency procedure will be followed in the unlikely event that a particular specialism is over-subscribed. Each specialism has a threshold number of students determined by the teaching resources of the department, and the contingency procedure will be applied when such threshold is reached. In this case, students will be required to declare a selection list of specialisms in order of preference. The pool of students in the over-subscribed specialism will be ranked according to their academic performance during the past three semesters. Students with less satisfactory performance will have to join their second choice specialism.
In the subsequent semesters after admission to respective specialism, compulsory subjects pertaining to each specialism are offered together with a wide range of elective subjects to enrich students’ learning experience. Furthermore, students will undertake mandatory language subjects, General University Requirement (GUR) subjects and Work-Integrated Education (WIE) in fulfilment of graduation requirements.
Recognition and Prospects
Graduates with 2 years of relevant post-qualification experience can apply for Associateship of the Textile Institute (ATI) in the UK.
Graduates can also apply for Graduate Membership of the Hong Kong Institution of Textile and Apparel (GHKITA).
Graduates have career opportunities in fashion and textile industries, and related fields including:
- Fashion and textile design;
- Knitwear design;
- Product development;
- Pattern making;
- Marketing/sales management;
- Fashion retailing;
- Social media analytics;
- Luxury brand management;
- Global fashion management;
- Manufacturing/production; and
- Quality and colour control.
Please click here to view the entrance requirements for non-JUPAS applicants.
- Applicants attaining good results in EITHER art subjects (Textile, Visual Arts, and/or Design) OR science subjects (Chemistry and/or Mathematics) OR business or commerce related subjects are all preferred.
Additional Documents Required
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