Bachelor of Business Administration (Honours) in Marketing
市場學(榮譽)工商管理學士學位


Sept 2020 Entry

Programme code: JS3894

Duration and Credit Requirement


Mode of Study
Full-time
Normal Duration

4 years

Credits Required for Graduation

120 (plus 3 training credits)

Programme Intake
58 (JUPAS and non-JUPAS)
Fund Type
Government-Funded
Consider Second Choice Applications
Yes, but preference will be given to first choice applications.
Programme Leader(s)

Programme Leader

Dr TAM Lai-ming Jackie

BSc, MSc, PhD

 

Deputy Programme Leader

Dr CHAN Ting Yan Winslet

BA, PhD

Remarks
  • This programme is offered within the BBA(Hons) Scheme.
  • The credit requirements of this programme are indicative only. They are subject to review.
  • All BBA(Hons) students must complete a work placement during their studies, either in the summer or during semester time. The Department provides assistance in finding suitable placements.

Aims and Characteristics

Programme Aims

This programme provides students with:
 

  • a well-rounded business education;
  • competence in the analysis, planning, implementation and control of marketing decisions;
  • analytical ability and research competence;
  • the ability to communicate, interact and intervene in an integrative way for effective marketing;
  • an appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and
  • literacy in the use of information systems and technology that are relevant to marketing.

 

 

Characteristics

The programme focuses on the development of practical skills and academic and professional knowledge. It places a strong emphasis on interactive and student-centred learning methods, including case studies, role play and simulation exercises. It offers a wide range of subject choices, including Consumer Behaviour, Integrated Marketing Communications, Marketing Research, Services Marketing, Internet Marketing and Marketing Management in China.

All students within the Faculty of Business are encouraged to participate in the Whole Person Development Programme, which includes a wide range of extracurricular activities such as leadership training camps, peer tutoring mentorship, and overseas and Chinese mainland exchanges.

 

Students can be attached to mentors, experienced executives or managers in the business world who provide advice and support and help students to plan their careers and prepare for their first jobs after graduation.
 

Subject to availability, BBA students can spend a semester studying at another university overseas or in the Chinese mainland and have the credits counted towards their PolyU degree.
 

Marketing graduates are well equipped with both theoretical and practical experience. Our students and graduates have a distinguished track record of obtaining awards in open competitions.
 

The Department has also secured opportunities for students to work in firms either during the summer vacation or as part-timers to complete 100 hours (3 training credits) of Work-Integrated Education (WIE). Summer replacements may be found in Hong Kong or the Chinese mainland or overseas. These and other forms of work experience count towards the WIE requirement.

Curriculum

This is a very flexible programme that offers opportunities to study various marketing areas.

 

Year One covers the university core curriculum and fundamental business subjects, such as Healthy Lifestyle, Leadership & Intra-Personal Development, Introduction to Psychology, Introduction to Business Analytics, Introduction to Economics, Introduction to Statistics for Business, and Introduction to Marketing, along with Language and Communication Requirements subjects.
 

From Year Two onwards, students continue their general business education with subjects such as Management and Organisation and Corporate Social Responsibility, and study marketing in greater depth through subjects such as Consumer Behaviour, Marketing Research, Global Marketing, Business to Business Marketing, Marketing Strategy and Product Management. They can structure their own study paths through a selection of Electives including Social Media Marketing, Further Marketing Research, Marketing Channel Management, Internet Marketing, Sales and Distribution Management and Strategic Brand Management. Students also have the chance to integrate their marketing knowledge through a Marketing Capstone Project.
 

Along with a Major in Marketing, students can take a Minor in either another business discipline or a non-business discipline.
 

Information on the subjects offered can be found here.

Recognition and Prospects

Professional Recognition*

This programme is recognised by the following professional bodies:

  1. The Chartered Institute of Marketing (CIM)
  • BBA (Hons) in Marketing students are eligible to apply for CIM Affiliate Studying Membership and gain access to a wide range of membership benefits and online resources.

 

  1. The Chartered Institute of Management Accountants (CIMA)
  •  Exemption from 4 papers (BA1, BA2, BA3 and E1).

 

  1. THe Association of Chartered Certified Accountants (ACCA)
  • On completion of the BBA (Hons) in Marketing programme, graduates are eligible to apply for exemption from some ACCA papers.

 

 * Recognition is subject to accreditation assessment.

 

Career Prospects

Marketing graduates qualify for a wide variety of employment opportunities, including roles in account management, advertising, marketing research, marketing/product/brand management, customer service, public relations, and consumer affairs and protection.

Entrance Requirements

Please click here to view the entrance requirements for non-JUPAS applicants.

Enquiries

For further programme information, please contact:

The General Office (tel.: 2766 7114 / 2766 7370; email: mm.dept@polyu.edu.hk).

Student Message


Looking back on my time here as a Marketing student, I believe that everything starts with a dream.

PolyU offers a variety of opportunities for students to develop a global perspective and gain real-world business experience. I was selected to be one of the student ambassadors for the International Research Society at the Public Management Conference and the 7th PRME Asia Forum. I was also lucky enough to be appointed as one of the Google student helpers involved in organizing the Empowering Young Entrepreneurs Programme Gala Event.

Marketing is a diverse industry to work in. Ranging from advertising and promotion to brand management, there are various jobs you can take and companies you can work for. Thanks to the recommendations of the Faculty of Business and Department of Management and Marketing, I was able to work for a sizeable organization, namely Microsoft, as the Microsoft Student Partner and Marketing Intern. Working for one of the world’s largest technology companies was amazing. I had the chance to plan and execute large-scale marketing campaigns and was offered freedom in creating promotional materials. This is undoubtedly the most incredible internship experience I have ever had.


Yu Tsz Yin , Joyce



在圖書館,你可以看到很多藏書,然而作為一個大學生,要令自己懂得與時俱進的新知,總不可能再局限於吸收課本上的知識吧?我相信那些在中學曾修讀商科的同學,在大學一年級要他們應付本學系一般的學科絕對不成問題,市場學要訓練的是學員對身邊事物的觸覺,以及與人交往的溝通能力。通過撰寫不同的課題報告,學系是要我們學習與不同的人分工合作和從中鍛煉個人的溝通和表達技巧;學校為同學提供大量的工作實習機會,鼓勵我們不斷增益人生經歷,勇於嘗試;不斷批判吸收,積極學習。讓理論能夠在現實生活得以實踐,同時可讓同學作全人發展。這既是理大的一貫理念,也是我理想中的大學生活的真實寫照。


徐玉珊



能夠在理工大學就讀市場系(榮譽)工商管理學士學位使我感到很自豪!學生上課學習的內容不僅是純粹理論性質的東西,與此同時,教授也會用他們累積的經驗幫助我們切切實實地透過大學生商業挑戰比賽、實習、課題研習把個人所學的應用出來!
 

每當觸及新的市場策略研究題目時,很多時我都會從中遇到不少挑戰和困難,但教授適時的引導和鼓勵卻往往會成為我迎難而上的推動力!當我們見到自己一組同學所完成的研習報告成果時,縱使它不是完美無瑕的,但我們的努力和教授的肯定都會驅使各人更勇於接受挑戰和學習更多新的事物!
 

此外,我也學會了不單把學習到的理論應用在工作上,更可把它應用在待人處事上。今天我能夠建立具自信和獨特的個性,並對前面的人生道路滿懷期盼,對前景和方向看得更加清晰明確,可說是我在自我提升層面上一個很大的進步。


鄧詠欣



香港是國際金融中心,市場瞬息萬變、競爭激烈。理大市場學系的課程緊貼社會市場現況,學生在學習理論知識的時候,除了能夠理解、掌握,還要懂得應用這些理論於實際例子,以刺激思考,從而提升個人在職場上的競爭力。

 

在全人發展的教育理念下,理大為學生提供了豐富的資源,讓我們能參與不同的課外活動、交流及實習計劃。在這四年中,我善用學校的資源,除了參與課程的實習計劃,還與同學組隊參加商業比賽,獲得不少寶貴的經驗。透過理大的學生交流計劃,我更獲得到海外交流的機會,得以體驗外國文化、擴闊國際視野。感謝理大,讓我能與知己朋友相遇,豐富個人閱歷,並在愉快、濃厚的學習氣氛下成長。


Chau Shuk Man



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