Sept 2023 EntryProgramme code: JS3557
124 (plus 10 training credits)
Prof. C.Y. Tang
BSc, MSc, PhD
Programme Leader – BEng (Hons) in Product Engineering with Marketing
Prof. C.Y. Tang
BSc, MSc, PhD
Programme Leader – BEng (Hons) in Industrial and Systems Engineering
Dr Gary C.P. Tsui
Two full-time programmes are offered under this scheme:
Programme Aims and Learning Outcomes
Product design and development have become increasingly complex in recent years, due to decreasing time to market, increasing customer expectations, and growing global competition. Today, product engineers carry out product design and development tasks that go beyond functional or engineering design to incorporate consideration of aesthetic and business issues, product life-cycle design, and technologies. Therefore, there is an urgent need for product development professionals who are sufficiently innovative, knowledgeable, and skilful to synergise product development with design, technology, and business aspects to develop novel products with immediate market appeal.
To fulfil this need, the BEng (Hons) in Product Engineering with Marketing programme has the following aims and learning outcomes:
The programme provides comprehensive education and training in the development of successful new products, enabling students to synthesise product design, technology, and business processes.
The integrative and problem-based teaching and learning approach of the programme develops students' knowledge of product design, development and marketing and their communication, teamwork, management and self-learning skills. Graduates are equipped to play leading roles in the industry by virtue of their well-balanced education and practical training.
Programme Aims and Learning Outcomes
Industrial and Systems Engineering (ISE) is a professional discipline that focuses on developing and implementing optimal solutions from a system-level perspective. This involves people, technology, quality, finance, information, and environmental issues. The main task of an industrial and systems engineer is to organise and work harmoniously with others to streamline operational procedures and improve productivity and overall system performance. The ultimate goals of these efforts are to increase efficiency, to reduce operating costs, and to increase customer satisfaction. ISE is different from other traditional engineering disciplines, in which knowledge and skills are applied to specific areas; for example, traditional manufacturing engineers usually work in a production environment. In contrast, ISE provides students with the opportunity to work in a variety of organisations in both the industrial and commercial sectors. This broad exposure and experience give industrial and systems engineers flexible career paths. Thus, ISE graduates are employed in a wide range of areas and settings, such as new product development for transportation, theme parks, logistics services, banking, public utilities, business development consultancy, and government departments. The ultimate objective of the ISE discipline is to provide leadership in the design of integrated industrial and commercial systems for the advancement and well-being of the community.
The hallmarks of this programme are its emphasis on student-centred learning and its integration of theory and practice.
In their final year, students can specialise in areas such as manufacturing engineering, logistics engineering, and Internet of things through the selection of a Final Year Project and Electives, with the latter selected from a large pool of options.
In addition to the normal curriculum, Work-Integrated Education (WIE) is incorporated into the programme to ensure that students gain work experience relevant to their studies. This enables students to better understand the relevance of their academic studies and enhances their all-round development.
Summer placement opportunities may be available to students to give them practical work experience.
Students also have the opportunity to participate in the student exchange programme, during which they spend one semester in universities in countries such as the US, Canada, Sweden, or Finland.
|Year 1 (Common curriculum in this scheme)|
|Basic Mathematics I – Calculus and Probability and Statistics|
|Basic Mathematics II – Calculus and Linear Algebra|
|Physics I & II|
|Introduction to Innovation and Entrepreneurship|
|Basic Artificial Intelligence and Data Analytics for Efficiency and Effectiveness in Daily Life|
|Engineering Communication and Fundamentals|
|English I & II|
|CAR I & II|
|Leadership Education and Development|
|BEng PEM||BEng ISE|
|Chinese Communication||Chinese Communication|
|Fundamentals of Materials Science and Engineering/Chemistry/Biology||Fundamentals of Materials Science and Engineering/Chemistry/Biology|
|Mathematics I||Mathematics I|
|Engineering Economics||Engineering Economics|
|Quality Engineering||Quality Engineering|
|Introduction to Marketing||Electricity and Electronics|
|Professional Communication in Chinese||Product Safety and Reliability|
|Electricity and Electronics||Industrial Engineering Techniques and Methods|
|Society and the Engineer||Systems Modeling and Simulation|
|Appreciation of Manufacturing Technologies||Appreciation of Manufacturing Technologies|
|CAR III & IV||CAR III & IV|
|BEng PEM||BEng ISE|
|Instrumentation and Automation Systems||Instrumentation and Automation Systems|
|Integrated Design for Manufacture||Integrated Design for Manufacture|
|Operations Research I||Operation Research I|
|Marketing Research||Planning of Production and Service Systems|
|Introduction to Industrial Design||Materials and Processes Selection|
|Engineering Management||Engineering Management|
|Professional Communication in English for Engineering Students||Professional Communication in English for Engineering Students|
|Integrated Product Engineering Project I||Professional Communication in Chinese|
|Tool Design||Business Process Management|
|Integrated Project||Integrated Project|
|BEng PEM||BEng ISE|
|New Product Planning and Development||Society and the Engineer|
|Product Safety and Reliability||Enterprise Resources Planning|
|Eco-design and Manufacture||Project Management|
|Computer-Aided Product Design||Engineering Costing and Evaluation|
|Business to Business Marketing||Total Quality Management|
|Industrial Control Systems and Their Applications||Industrial Control Systems and Their Applications|
|Robotics and Automation Systems||Robotics and Automation Systems|
|Capstone Project||Individual Project|
|Elective Subjects:||Elective Subjects:|
|Total Quality Management||Computer-Aided Product Design|
|Advanced Manufacturing Technology||New Product Planning and Development|
|Marketing Management in China||Mobile Technologies for Logistics Systems|
|Global Marketing||Green Legislation and Supply Chain Logistics|
|Sales and Distribution Management||Eco-design and Manufacture|
|Design in Business for Engineering||Advanced Manufacturing Technology|
|Sustainable Product Design|
|* Select any ONE from the pool of Elective Subjects.||* Select any ONE from the pool of Elective Subjects.|
The option of Secondary Major in Innovation and Entrepreneurship (IE) is available to the students of BEng (Hons) in Product Engineering (PE) (a variant of BEng (Hons) in Product Engineering with Marketing):
Students taking this Secondary Major will build the spirit and mindset of innovation and entrepreneurship for problem solving and technology commercialization. Therefore, strengths of the students of BEng (Hons) in Product Engineering can be further elevated, especially in the workplace requiring creativity, business knowledge, analytical and management skills, planning techniques, and efficiency. Electives are offered for students to fit their specific interest and career goals.
The two sets of learning outcomes of the Major and the Secondary Major can complement to and reinforce each other. The synergistic effect in the curriculum design allows students to accomplish the Major plus Secondary Major programme (PE and IE) by completing a minimum of 142 academic credits and 10 training credits.
Studying for a Secondary Major is a free choice by students and not mandatory. Only students with a cumulative GPA of 2.7 or above may be considered for Secondary Major enrolment. This Secondary Major may stipulate additional selection criteria for admission and is subject to quota availability. Students must apply to and obtain approval from the Department of Industrial and Systems Engineering, not later than the commencement of the second year of study, to be admitted to the Secondary Major.
Re-accreditation will be sought from the Hong Kong Institution of Engineers (HKIE) for the programme as a professional engineering degree programme recognised by other Washington Accord signatories.
The Washington Accord is an international agreement between bodies responsible for accrediting engineering degree programmes. Currently, it has 20 signatories, including the US, the UK, Australia, Canada, Japan, Korea, Singapore, Malaysia and New Zealand.
In recent years, many Hong Kong manufacturers have maintained their competitiveness and maximised their profit margins by switching from being low-cost original equipment manufacturers (OEMs) to being high value-added original design manufacturers (ODMs) or even original brand manufacturers (OBMs). This has led to a substantial demand for professionals capable of designing and developing new products.
Our graduates have the abilities needed to work as product engineers, project engineers and product design engineers in the development of various kinds of products, such as toys, domestic electrical appliances, healthcare products, electronic consumer products, audio/visual products, green products, power tools, and automobile components.
Graduates find employment as industrial engineers, systems engineers, project engineers, product development engineers, manufacturing engineers, logistics engineers, marketing engineers and costing engineers. They may take up various engineering and management trainee positions in government departments and utility companies before being promoted to managerial positions.
For further programme information, please contact
Ms Tracy Li (tel.: 2766 6620; email: email@example.com).
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